high impact, low risk advertising... NEW ZEALAND ISSUE #169//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 DEC 2011-JAN 2012/WHERE ACTIONS SPEAK LOUDER THAN WORDS// NEW ZEALAND FORCE CAPTURING THE OF NATURE adventure //WHERE ACTIONS SPEAK LOUDER THAN WORDS NEW ZEALAND ISSUE #162//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 BIKE ISSUE BRO DOWN @ SNOWPARK BEST NZ MTB TRACKS AMYL NITRATE //165 RED HOT FOR WINTER ISSUE #165//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 WINTER IMAGE GALLERY CLOSE TO HEAVEN DOWN TO EARTH KAYAKING NORTHERN NORWAY NEW ZEALAND ISSUE #166//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 WINTER IN NEW ZEALAND KIWI SENSATION BYRON WELLS PADDLEBOARDING IN CANTERBURY SKIING NEW ZEALAND’S VOLCANOS NEW ZEALAND NEW ZEALAND BLACK WATER RAFTING WAVES ARE NOT MEASURED IN FEET BUT IN INCREMENTS FEAR KAYAKING IN PNG MASSIVE WAVES IN HAWWAI NEW ZEALAND ISSUE #167//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 OF NEW ZEALAND ISSUE #168//NEW ZEALAND’S PREMIER ADVENTURE MAGAZINE SINCE 1981 CANYONING KAYAKING IN CHINA FREEDOM CAMPING THE ADVENTURE IS KEEPING YOUR HEAD ABOVE WATER NZ ADVENTURE magazine inspires and stimulates further participation and spending. Each issue includes great reading, not only of Adventure pursuits, but personalities, equipment and great places to explore. AGE 23% are under 21 24% are 21-31 53% are over 31 GENDER 62% are male 38% are female READERS INCOME RANGE 6% of household earns $250,000 plus 9% of household earns $150,000 - $249,000 46% of household earns $80,000 - $149,000 TRAVEL Readers who will travel in next 12 months: 29% might travel 19% will not travel 51% will travel PURCHASING Readers who have purchased a product after reading or seeing advert in Adventure magazine: 23% haven’t 75% have purchased READERSHIP PROFILE Survey results form verbal, online and magazine reader survey – last completed June 2011 – percentages have not been rounded up as some readers chose not to answer some questions.
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high impact, low risk advertising...
New ZealaNd Issue #169//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
deC 2011-jaN 2012/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd
Issue 169DEC’11/JAN ’12
NZ$8.20 incl. GST
AUST $6.90 incl. GST
USA $9.99
CANADA $9.99 forcecapturing the of nature
adventure//where actions speak louder than words
new zealand
New ZealaNd
Issue #162//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 162OCT/NOV ‘10NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
bike issueBro down@ snowpark
Best nZ mtB tracks
amylnitrate
OCT - NOV 2010/wheRe aCTIONs sPeak lOudeR ThaN wORds//
New ZealaNd
//165 Red Hot foR winteR
New ZealaNd
Issue #165//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 165APR/MAY ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
Winter image gallery
Close to Heaven doWn to eartH
KayaKing nortHern norWay
aPRIl - May 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd New ZealaNd
Issue #166//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
Issue 166June/July ‘11NZ$8.20 incl. GST
AUST $6.90 incl. GST USA $9.99
CANADA $9.99
winter in new
zealand
kiwi sensation byron wells
paddleboarding in canterbury
skiing new zealand’s volcanos
juNe - july 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd New ZealaNd
Issue 167JUL/AUG ‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
black water rafting
waves are not measured in feet
but in increments fear
kayaking in png
massive waves in hawwai
july-august 2011/where actioNs speak louder thaN words//
New ZealaNd
issue #167//New ZealaNd’s preMier adVeNture MagaZiNe siNce 1981
of
New ZealaNd New ZealaNd
Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
oCT/NoV 2011/wheRe aCTIoNs sPeak loudeR ThaN woRds//
New ZealaNd
Issue #168//New ZealaNd’s PReMIeR adVeNTuRe MaGaZINe sINCe 1981
canyoningkayaking in china
freedom camping
the adventure is keeping your
head above water
Issue 168OCT/NOV‘11NZ$8.20 incl. GST AUST $6.90 incl. GST USA $9.99 CANADA $9.99
NZ ADVENTURE magazine
inspires and stimulates
further participation and
spending. Each issue
includes great reading,
not only of Adventure
pursuits, but personalities,
equipment and great
places to explore.
age23% are under 21
24% are 21-31
53% are over 31
gender62% are male
38% are female
readers income range6% of household earns $250,000 plus
9% of household earns $150,000 - $249,000
46% of household earns $80,000 - $149,000
travelReaders who will travel in next 12 months:
29% might travel
19% will not travel
51% will travel
purchasingReaders who have purchased a product after reading or seeing advert in Adventure magazine:
23% haven’t
75% have purchased
readership proFileSurvey results form verbal, online and magazine reader survey – last completed June 2011 – percentages have not been rounded up as some readers chose not to answer some questions.
where actions speak louder than words
Promote your latest product to our readers in a clean and clear format. Every section is themed to create greater reader interest. All products booked will also feature on our website with URL links to your webpage. Point-of-Sale themes are:
Editor Steve Dickinson Ph: 09 428 2441 Email: [email protected] advErtising managEr Lisa Young Ph: 09 428 3043 Email: [email protected] art dirEctor Lynne Dickinson Ph: 09 428 1193 Email: [email protected] PO Box 562, Whangaparaoa, New Zealand 0932 dElivEry: 11a Swann Beach Road, Manly, Whangaparaoa
Pacific maGazine PuBlications: adventure | curl | ski & snow | prime times | nz surFing | kiwi surF
Pacific Media is a member of the Magazine
Publishers Association.
ISSUE ISSUE THEME ARTWORK DEADLINE ON SALE
#173: AUg/SEP ALL ADVENTURES 13 JULY 2012 30 JULY 2012
#174: OCT/NOV SPRINg/SUMMER 14 SEPT 2012 1 OCT 2012
#175: DEC/JAN WATER/CHRISTMAS 16 NOV 2012 3 DEC 2012
#176: FEB/MAR TRAVEL 21 Dec 2012 1 FEB 2012
#171: APRIL/MAY PREWINTER WARMUP 16 MARCH 2012 2 APRIL 2012
#172: JUNE/JULY WINTER/EDUCATION 18 MAY 2012 4 JUNE 2012
material deadlines
rates
adventure
* Prices are in $NZ and do not include gST. Agency commission is not included in the rates. Discounts on mutliple bookings-ring for details. a $100 (minimum) fee applies for the reformating of advertisements not supplied in the specified format and size.