Advantages of Specialty Schools Brandy M. Fransen Fred G. Johnson, Jr. Senior Admissions Representative Director of International Relations Savannah College.

“Advantages of Specialty Schools”

Brandy M. Fransen Fred G. Johnson, Jr. Senior Admissions Representative Director of International Relations Savannah College of Art and Design Johnson & Wales University

“¡Viva EducationUSA! Bringing the Americas Together”

2009 Western Hemisphere EducationUSA Adviser Training Program

September 27th – October 2nd, 2009Mexico City, Mexico

What are Specialty Schools?

What is a specialty school? A school who’s mission or ideas are not limited to

comprehensive or liberal arts. Liberal arts are important as part of a general education

curriculum but specialized programs allow for more concentrated choices when it comes to a major.

An institution that offers students a focused learning environment through hands-on and practical education and training.

Internships and COOPS are usually part of the program

What are Specialty Schools?

Tend to offer more focused degree offerings. Used to be viewed as vocational or technical and did

not always have a positive image, but today they are more accepted and can hold high academic standards.

Specialty schools have gained popularity. In many ways, they are very similar to traditional institutions.

Admissions process Size, location, on-campus offerings, student life, etc. Accreditation

Specialize in preparing students for the real world “experience” and “work”.

Helping Make the Correct Career Choice….

The “right match” or “perfect fit” ;

not all students have the same needs.

What is the type of title/degree needed?

What is the student’s academic history and completion level?

What are the long term plans for higher education? (Transfer, MBA, MFA, etc.)

The Basics… Types of Educational Institutions:

Technical School-Certificate/Diploma

Community College- Associate Degree

Institute University-

Bachelor Degree

Graduate School-Master Degree

Used to be Most Popular

Certificate Programs vs. Degree Programs

Length of program

Salary and job/title may affect job forecast

Practicum might be a just as important as Academics

More local or regional locations (no need to move too far from home)

Accreditations, Affiliations and Misconceptions

Professional or Programatic: American Culinary Federation American Hotel and Lodging Association National Restaurant Association NAAB – National Architectural Accrediting Board CIDA – Council for Interior Design Accreditation NASAD – National Association of Schools of Art and Design

Academic: Regional Accreditation; ex: Southern Association of Colleges

and Schools (SACS) National vs. Regional

Can be confusing to students and parents Institute, School, College and University?

Is a degree from one better than the other?

What Should be Considered when Searching for a Program of Study:

Same as traditional programs: Campus Setting / Class size Degree Programs Faculty Learning Environment Career/Employment Services Student Life or Activities Int’l Student Services Type of Accreditation Special Needs Faculty / Student ratio

Types of Learning Environments

Combination of Learning Environments Classroom Labs Industry real-world research projects Internships Externships COOP’s

A Whole New Mind -by Daniel Pink

“The keys to the kingdom are changing” . We are shifting

once again into a new age - a new age of commerce,

learning, and living. Developed

nations are moving from an

Industrial world dominated by

left-brain logical thinking to a

right-brained intuitive world

….a conceptual age.

Job Forecast

Where does the next job frontier lie?

“The devil word is the word routine” Pink says."Any

job where you follow a series of steps and deliver

the right answer is a goner.”

Creative careers will increase

16% by year 2020.

Business/financial careers will

decrease by 12% by year 2020.

High Concept Nation

“By the time kids arrive in high school, they’re

preparing for the SAT, the desert they must

cross to reach the promised land of a good job

and a happy life. As I’ve noticed, this

SAT-ocracy has it’s virtues. But America’s

test happy system also has several

weaknesses that are only recently

being acknowledged.” ~ Daniel Pink

IQ scores account for 4 to 10% ofcareer success! ~Daniel Goleman

Daniel Pink argues that traditional left-brained thinking (logical, linear, cause-and-effect thinking) has ruled the American marketplace this century. Tax accountants, lawyers, and computer programmers, for instance, have had a strong foothold on middle-class economic safety.

But that was your parents’ generation. Gen X, meet Triple A: the factors of Asia, Automation, and Abundance. Mr. Pink provides a laundry list of jobs and skills that are no longer an economic safety net in America thanks to AAA: Asia, Automation and Abundance

Thinking with the Right Side of the Brain

The keys to the kingdom are changing hands...artists, inventors, designers, storytellers, big picture thinkers…will now reap society's richest rewards...The M.F.A. is the new M.B.A.”

Careers in the Arts Actor Architect Animator Art Director Art Teacher Accessory Designer Broadcast Designer Fashion Designer Fashion Marketer Film Producer Fiber/Textile Designer Furniture Designer Gallery Manager Game Developer

Graphic Designer Illustrator Industrial Designer Interior Designer Jewelry Designer Painter Playwright Photographer Production Designer Sculptor Sound Designer Special Effects Television Producer Writer

Talent Based Portfolios

Start early (videos, sketchbooks) Consider presentation – it matters! Ask Questions

Demonstrate your BEST talent

Whether you are thinking of applying for art-

based, music-based or athletic-based talent;

you will need a portfolio.

Another Example: Hospitality

World’s Largest Employer and Industry: Accounts

for 200 million jobs and is projected to add 5.5

million jobs annually through 2010It is a $460 billion industry and is growing so quickly

that it creates 300,000 new jobs each yearBy the year 2010, the industry will need 100,000

more managers each year, just to keep paceDirect travel expenditures add up to $54 billion

annually, or about $1 million per minute

HOSPITALITY

Food Service Travel &

Tourism

Sports & Entertainmen

t

Event & Meeting Planning

Hotel

CULINARY ARTSNutrition

Baking

and Pastry

Ideal Program of Study Set-up

Hospitality Industry Facts

Some business managers are preferring to hire hospitality graduates over traditional business grads

Generates 11% of the Gross Domestic Product in the US

Projected to grow faster than the world economy The industry offers more career options than most. The work is varied. There are many opportunities to be creative. It’s a “people” business.

-Source: Steve O’Connor, Marriott Corporation, 2002

Food Service Industry Facts

Americans dine out 18 times a month, spending $1 billion a day.

Americans spend $812 per person per year eating outside the home.

Over 800,000 restaurants in the U.S. Full service chain restaurants

are the most popular Restaurant Management was noted

as one of the fastest-growing

careers for 2000.

Hospitality “Hot Jobs”

Hotel Manager Rooms Division

Manager Executive Housekeeper Front Office Manager Concierge Executive Meeting

Planner Sales & Marketing

Manager Baker Reservations Agent Personnel Director

Sales Coordinator Director of Sales Vice President of

Marketing and Sales Recreational Venue

Special Events Coordinator

Recreational Venue Special Events Manager

Banquet Management Food and Beverage

Manager

Encourage students to do research!!!!!!

www.whatsnext4me.com

US Department of Labor Sponsored Informs teens about Hospitality Bilingual site (English/Spanish) Focused on students, parents and educators Encourages career exploration to not focus on

one single career path

Thank You!!!

Brandy M. Fransen

Senior Admissions Representative

Savannah College of Art and Design (SCAD)

Fred G. Johnson, Jr.

Director of International Relations

Johnson & Wales University (JWU)