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Unprecedented times call for creativity, innovation and opportunity to question what defines a meaningful connection. With in-person visits inadvisable for the foreseeable future, gift officers must seek other ways to advance relationships with donors. Organizations everywhere need new tools to connect with donors and prospects. A virtual visit is an easy first step to connect and keep your key constituents engaged.
THE VIRTUAL OPPORTUNITYVirtual visits have become more acceptable, if not the norm. Most individuals are accessible by phone, email and social media. Many are eager
to learn more about your organization and how it is managing the pandemic. Extroverts and introverts alike are craving connectivity and are more amenable and flexible in accepting virtual visits. There has also been an overall increase in virtual meeting accessibility along with rapid knowledge and comfort levels in using online virtual platforms.
ADVANTAGES OF VIRTUAL VISITSMeeting donors and prospects virtually eliminates travel time, expenses and the complexity of scheduling appointments. The ability to have a meaningful connection online also broadens the geographic scope of the foundation’s reach and expands the number of attendees during a call. Virtual visits can also provide flexibility and comfort for a donor to meet a gift officer. The virtual connection will remain an effective method to engage individuals, even in the “new normal.”
ADVANCING DONOR AND PROSPECT ENGAGEMENT WITH VIRTUAL VISITS