Advanced Talent Management LI

David P. Whitman

Sr. Manager, Global Talent Acquisition

Strategy and Business Planning, General Motors • 12.13.16

Talent Sourcing Strategiesin the New Era of Change

VUCAVolatile, Uncertain,

Complex, and Ambiguous

"I believe the auto

industry will

change more in

the next five to 10

years than it has

in the last 50."

Mary Barra

CEO and Chairman of General Motors

01.06.16

5

Mega trends that are expected have significant impact on the Automotive Industry

OEM’s, their suppliers and software giants are opening different avenues in the Automotive Industry through continuous innovations

Battery and fuel-cell electric vehicles offer higher energy

efficiency, lower emissions, greater energy diversity

Electric Vehicles, Fuel Efficiency and

Powertrain Technologies

New vehicles are outfitted with vehicle-to-infrastructure

(V2I), (V2V), and communications technologies

Rapid Advances in Connected Vehicles & Telematics

Concept of shared vehicle and the subsequent rise of a

market for ride sharing capabilities

Shift in Mobility Preferences & Ride-sharing

Stronger and lighter materials are reducing vehicle weight

without sacrificing passenger safety

Lightweight Materials

Self Driving Cars are becoming reality

Emergence of Autonomous vehicle

Source: CEB TalentNeuron research and analysis, Crawling of Public profiles, Skill predictor algorithms, CEB TalentNeuron Skill Taxonomy & SME Interviews

6

Company Hiring plans over next 3 years Locations

5,000 + Germany, USA

3,000 + Other Sites

12,000 + Global

1,000 + Italy

8,000 + India

2,200 + Global

600 + India

4,000 + Germany

2,000 + Other Sites

Source: CEB TalentNeuron research and analysis, Crawling of Public profiles, Skill predictor algorithms, CEB TalentNeuron Skill Taxonomy & SME Interviews

Peers expansion plans in the Automotive Industry for next three years

“The ‘war for talent’ is over... talent has won!” Ian O. Williamson

The Issue

How to Distinguish Yourselffrom the Competition

TellingYourStory

Qualities of a Good Story(Know how to tell a good story, and then frame your facts.)

Appeals to the mind Grabs the emotions Helps the listener reimagine the possible

The Predictable Wayof Doing Business...

Tried and True

Think"Unique"

The Solution

GM Talent Ambassadors

Talent Networks:Social Media as A Positive Force

Evolution of the Modern Recruiter

Head Hunter Habilis

1940s-1970s

ToolsRolodexes, typewriters, name generators, newspapers & trade journals

ActivitiesPost print job ads, collect paper resumes, hoard business cards, cold call for name generation

Recruiter Erectus

1980s-1990s

ToolsIn-person career fairs, desktop computers, online job boards, resume databases, applicant tracking systems (ATSs)

ActivitiesPursue active candidates, fill job requisitions

Social Recruiting Sapien

2000s-Present

ToolsMobile devices, social professional networks, online job boards, referrals, company career websites, internal hires

ActivitiesSource passive candidates, build employer brand strategy, network for referrals, uncover candidate pools, build talent pipelines, advise hiring managers by sharing data

Modern Day Sourcer

Search Expert

Ambassador

Strategist

Teacher

FinalThoughts

Where does Talent Management fit?

Talent Acquisition,Offense

Talent Management,Defense

We need bothTo win!

Key Takeaways Make all leaders aware of the very fierce

competition for talent.

Develop a strategy that includes branding,

social media, training, and tracking of results.

Craft your company’s story, and ensure that all

interviewers can authentically tell it.

Use the three-tier approach to sourcing and

recruiting: talent search ninjas, integrated

recruiting team, and making all employees

Brand Ambassadors.

Have early wins and market them to

“doubters” and “laggers.”

Build strong alignment with Talent

Management.

VUCA Virtually, Useless,

Corporate, Acronym

David P. WhitmanSr. Manager, Global Talent Acquisition

Strategy and Business Planning

[email protected]