Advanced social media tools

Social Media Tools 501

Milena Regos Out&About Marketing

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• Find the right people/ influencers to follow

• Find what content is trending

• Analyze your competitors

• Best time to tweet

• Curate content/save time

• Analytics for your social presence

• Small business and Enterprise level tools

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• Award winning marketing professional with 19 years of traditional and digital experience in B2C and B2B.

• Founder/Principal Out&About Marketing, inbound digital marketing and social media consultancy focusing on results.

• Helps brands build vibrant online communities, while improving brand awareness, increasing market share and achieving record revenues.

• Frequent speaker on marketing and social media. Past appearances include American Institute of Floral Designers, Strategic Marketing Group Technology & Marketing Conference, 1-800-Flowers and more.

• Skier, paddleboarder, mountain biker, yogi.

About Me

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Find the right people to follow

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• SocialBro

• HootSuite

• Klout

• Bottlenose

• Nimble

• FollowerWonk

• Vocus

• Argyle Social

The Tools

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Identifying influencers with HootSuite

Identifying who to follow with SocialBro

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A tool that finds the influencers in your audience so you can target and empower them to become advocates for your brand.

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Find trending content

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• PostPlanner

• Bottlenose

• Taggs

• HootSuite

• News

• AllTop

• Popurls

• LinkedInToday

• Facebook lists

• Twitter trending topics

• Reddit

• Topsy

• BuzzFeed

The Tools

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($) | A tool that provides live social intelligence by analyzing activity across all the major social networks. Use it to search, monitor, analyze, target, and engage in real time, all from one place.

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Taggs identifies trending visual content on Facebook

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Analyze your competitors

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The Tools

• Social Bro

• AgoraPulse

• SocialBakers

• Unified

• HubSpot Marketing Grade

• Simply Measured

• WildFire

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Analyze your competitors on Twitter with SocialBro

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Best time to tweet

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The Tools

• SocialBro

• Whentotweet

• Tweriod

• Tweet reports

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Source: SocialBro 27

Source: SocialBro 28

Curate content & save time

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HootSuite Syndicator Live demo

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Small business and enterprise level

platforms

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The Tools• Argyle Social

• MarketMeSuite

• Nimble

• BlitzMetrics

• Curalate

• UberVU

• Vocus

• HootSuite Enterprise

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($) | Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re already using.

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($) | Social media dashboards for your brand that monitor content across Twitter, Facebook, YouTube, Instagram, Tumblr, and more. It helps you benchmark against your competitors, learn which demographics are the most active, and track content performance so you can improve your reach and engagement.

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($) | This tool applies advanced image analytics to social media conversations to give you detailed insights for your initiatives on Instagram and Pinterest.

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Social Media Analytics

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The Tools

• HootSuite

• Facebook Insights

• Twitalyzer

• SocialBro

• Unified Social

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Compare your Twitter account to the industry

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HootSuite Reports Live Demo

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Milena Regos

Out&About Marketingwww.outandaboutmarketing.comSlides on: www.slideshare.net/milenaregosTwitter: @milenaregosEmail: [email protected]

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