Advanced Site Analysis with Force-Directed Diagrams

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Force-directed diagrams for teaching & analysis

ADVANCED SEO VISUALIZATION

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Ian Lurie

@portentint portent.com

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Slides at: http://portent.co/fd-slides

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I AM NOT A PROFESSIONAL

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A STORY AS OLD AS ME

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There is orphaned

content. It’s important.

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how the @#!$(!! do I explain this?

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OUR JOB ISN’T JUST ABOUT BEING

RIGHT

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OUR JOB IS ABOUT BEING

UNDERSTOOD

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FORCE DIRECTED DIAGRAMS

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AS A TEACHING TOOL

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SHOW IT

ORPHANED CONTENT

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“I GET IT”

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AS A DIAGNOSTIC TOOL

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I don’t wanna look

through the log file!

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PAGINATION TUNNEL

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INFINITELY EXPANDING URLS

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INFINITELY EXPANDING URLS hey

handsome

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OUR JOB ISN’T JUST ABOUT BEING

RIGHT

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OUR JOB IS ABOUT BEING

UNDERSTOOD

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HOW-TO

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HOW-TO (IN 6 MINUTES)

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GRAVITY, REPULSION, EDGES

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NODE (URL)

EDGE (LINK)

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GRAVITY

can’t… escape…

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REPULSION get away!!!

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GEPHI

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STEP 1: Create edges & nodes

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SCREAMING FROG

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SCREAMING FROG

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Source Destination

CPU ABUSE

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DEDUPE EDGES

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GET NODE ‘WEIGHT’

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ADD IT TO THE EDGES SHEET

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EXPORT

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THE SHEET

http://portent.co/forcexls

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STEP 2: Generate your graph

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GEPHI.GITHUB.IO

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IMPORT

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IMPORT

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IMPORT

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GENERATE

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GENERATE

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gaaah wtf

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THE GRAPH

http://portent.co/gephi-pi

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THIS IS UGLY

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THIS IS NOT A SITE MAP

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CPU ABUSE

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< 4500 URLS

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40000 URLS

Ubuntu 6-core Xeon 128GB RAM

2x GPUs

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WHY DO IT?

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OUR JOB ISN’T JUST ABOUT BEING

RIGHT

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OUR JOB IS ABOUT BEING

UNDERSTOOD

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THANK YOU!

SEE YOU @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016

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THANK YOU!

SEE YOU @SMX WEST SAN JOSE, CA

MARCH 1-3, 2016

Oh, also: Portent’s hiring SEOs, PPCs & all around smarty-pants