Advanced Service Convergence Automates Management at the fX Lifestyle X’nter The fX Lifestyle X’nter is an ultra-modern, nine floor structure which houses business, hotel, leisure, shopping, and entertainment facilities. The fX Lifestyle X’nter mall is not an average shopping center. Catering to young executive professionals aged from 25 to 45, it provides a high-functioning environment that meets both business and leisure needs in one convenient, ultra-modern space. The center houses an integrated business center, and 11 conference rooms, which all feature internet connectivity, telecommunication and teleconferencing facilities. The challenge The fX Lifestyle X’nter has 3 major sections: shops, offices, and apartments. Each of these sections has different network requirements. fX has approximately 200 shops, including retail outlets, restaurants and bars, all of which require numerous phone connections, Electronic Data Capture (EDC) connections, streaming video/TV, and electronic payment gateways. Furthermore, these connections have to be available from morning until midnight. The offices require a large number of data connections to critical server based applications and internal Voice over IP (VoIP) phone connections, along with connections out to the analog PSTN city telephone network. High network availability is paramount in this converged environment. The apartments have Triple Play—digital phone, streaming video/TV and Internet connection—provided, and so require around the clock network access for communication, to cater for people’s busy lifestyles. Why Allied Telesis? fX chose Allied Telesis because of its sound history, both of deploying TriplePlay voice, video and data applications internationally, and of providing quality products and support services to its customers. fX also needed to future-proof its network, to make it ready for simple expansion in response to chnaging needs. For this reason, they wanted to use an all IP approach to providing video, voice and data applications. The solution Allied Telesis specializes in providing 100% IP networks for advanced convergence of services, which allowed the company to create a superior network solution for the fX Lifestyle X’nter. The new fX network core consists of advanced Gigabit Layer 3+ expandable switches, providing a high level of port flexibility and application versatility. The switches use Virtual NETWORK SMARTER Summary fX Lifestyler X’nter Industry: Retail shopping mall Location: Jakarta, Japan Challenge Future-proof the network and make it capable of providing video, voice and data applications. Solution The new network solution is based around Triple play, integrating Internet connectivity, IP telephony, and streaming video/TV. Together, these services cater to all their data connectivity needs. Success Allied Telesis specialize in delivering 100% IP networks for advanced convergence of services, and has created a superior network solution for the fX Lifestyle X’nter. alliedtelesis.com Success Story | Retail