Advanced SEO Tips, Tools, And Hacks For 2016 By Stephan Spencer

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ADVANCED SEO TIPS, TOOLS, AND HACKS FOR 2016

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STEPHAN SPENCERSEO Expert/Author/Speakerwww.stephanspencer.comTwitter: @sspencer

Who Am I?

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How to Find Technical Issues Using Google Operators

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“site:http://lululemon.com/”

Site:

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“site:http://lululemon.com/”

Exclude subdomains “site:http://lululemon.com -sustainability.lululemon.com -static.lululemon.com -www.lululemon.com -eu.lululemon.com -fr.lululemon.com -blog.lululemon.com -info.lululemon.com -investor.lululemon.com”

Site:

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“site:http://shop.lululemon.com/”

Exclude subfolders“site:http://shop.lululemon.com -shop.lululemon.com/products”

Site:

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"email marketing" site:marketingprofs.com

(site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)

"email marketing" (site:marketingprofs.com | site:marketingsherpa.com | site:marketingpower.com)

Site: with word or phrase searchSite: with multiple sites

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site:www.vermontteddybear.com returns 4800 results

Site: with inurl:/allinurl:

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site:www.vermontteddybear.com returns 4800 resultsadd an inurl:

Site: with inurl:/allinurl:

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site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunka

Site: with inurl:/allinurl:

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site:www.vermontteddybear.com returns 4800 resultsadd an inurl:site:www.vermontteddybear.com inurl:hunkaand you get down to a more manageable number

Site: with inurl:/allinurl:

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add an allinurl:allinurl:hunka big love 4 site:vermontteddybear.comand you can really drill down

Site: with inurl:/allinurl:

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Combine all of the abovesite:shopping.rediff.com inurl:shoes -shopping.rediff.com/product/Shows all of the pages with “shoes” in the URL which aren’t /product/ pages

Mix and Match

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&start=990https://www.google.com/?gws_rd=cr&&fg=1#q=site:stephanspencer.com&start=990

Skip to the End

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Where is the link to the text cache (and other cache info)?

Text Cache

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Just add &strip=1

Text Cache

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The Best and Most Efficient SEO Tools for Finding Onsite

Technical Problems

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Google Search Console

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All the usual insights:- Missing or long titles and descriptions- Traffic by kw or page across device types- Index status - Sitemap insights- Crawl errors and stats

Google Search Console

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Some newer / underused features:- Mobile Usability- Accelerated Mobile Pages- Robots.txt tester- Fetch as Google

Google Search Console

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Bing Webmaster Tools

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Screaming Frog

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DeepCrawl

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DeepCrawl

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DeepCrawl

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DeepCrawl

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Rank Ranger

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Search Metrics

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Authority Labs

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Authority Labs

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Check Load Times

Chrome Developer Tools

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Emulate Devices

Chrome Developer Tools

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HTTP or HTTPS?

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- 2015 Google starts giving small rankings boost to https

- Google now crawling both versions - Gives preference to https- Check if your site resolves under both- Will only prefer https if all elements on page are

secure- 301 Redirect http URLS to https equivalents

Google Indexing HTTPS Pages by Default

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Mobile

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Mobile Canonicals

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- Only if you have separate URLs- Detect user-agent strings and redirect them

correctly- Rel=canonical. Use the desktop value for both the

mobile and desktop version- Rel=alternate. For use on the mobile only

Desktop vs. Mobile URLs

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That is:- On the desktop URL add rel=”alternate” tag pointing to the corresponding mobile URL. - On the mobile page, add a link rel=”canonical” tag pointing to the desktop URL.- You can also add rel=alternate to your sitemaps- https://

developers.google.com/webmasters/mobile-sites/mobile-seo/separate-urls

Desktop vs. Mobile URLs

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Bonus Tips

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Google got rid of the ability to select an alternate location

Local SERP Results

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Here are a couple tools to see local SERPS- RankRanger http://

beta.rankranger.com/google-serp-features- Stat Search Analytics

https://getstat.com/take-the-tour/local-mobile-serps/

Local SERP Results

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RankRanger

Local SERP Results

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Stat Search Analytics

Local SERP Results

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Free method… add &near=zipcode to search results URL

Local SERP Results

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- Want to access YouTube, Vimeo, DailyMotion etc videos without logging in and being tracked? http://nsfwyoutube.com/

Access Videos

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- Google translate any language to English to bypass a firewall (if you can’t use other proxy services).

- Paste your URL over example.comhttp://www.google.com/translate?langpair=fr|en&u=www.example.com

Bypass Workplace Firewalls

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- add "?.jgp" at the end of any url at an airport wifi and you can get online

Sneaky Airport Wifi Access

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