TELEMASTERS, INC™ Mastering the Sales Connection™ Effective Lead Optimization Strategies
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TELEMASTERS, INC™Mastering the Sales Connection™
Effective Lead
Optimization Strategies
Lead Optimization Strategies• Avoiding Commoditization
• Articulating Your Value Proposition
• Delivering your “Unique Message”
• Stating a Clear Purpose
• Leaving Effective Voice Mails
• Working with the Gatekeeper
• Uncovering Needs
• Recommending Next Steps
How Do You Sound?
Are you commoditizing yourself and your company?
How Do You Sound?
Are you commoditizing yourself and your company?
How Do You Sound?
Are you commoditizing yourself and your company?
The First Impression
• Introduction
•Name & Company
•Respect their Time
The First Impression
• Introduction
•Name & Company
•Respect their Time
The First Impression
• Introduction
•Name & Company
•Respect their Time
What is Your Value?
•What makes you different?
•What does that mean to your clients?
Your Unique Message
How does what you do help your clients?
“We have created some unique strategies that will reduce your exposure to risk and increase the profitability of the company...”
What is Your Purpose?
What is Your Purpose?
State the Purpose of your call with a benefit:
“The reason for my call today is to ask for the opportunity to meet with you understand how we might partner with you to grow your business. What does your calendar look like next week?”
Effective Voice Mails
• Name, Company & Phone
• Your Unique Message
• Call Purpose with Benefit
• Compelling Reason
• Name, Company & Phone
Effective Voice Mails
• Name, Company & Phone
• Your Unique Message
• Call Purpose with Benefit
• Compelling Reason
• Name, Company & Phone
Effective Voice Mails
• Name, Company & Phone
• Your Unique Message
• Call Purpose with Benefit
• Compelling Reason
• Name, Company & Phone
Uncovering Needs
• Questions are the Answer
• Seek First to Understand
• Diagnose: thenPrescribe
Recommend Next Steps
• “Based on what you’ve told me....”
• “I would suggest....”
• “How does that sound?”
To Learn More:Telemasters™ has a unique
process to help you identify and clearly articulate your unique
message which will attract more Prospects, retain more Clients
and drive more Sales.
Go To: www.telemasters.net
Weekly Blog:www.laurielynard.posterous.com
Contact info: [email protected] Office: 651-245-3766
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