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ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING
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ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING · Digital marketing budgets are increasing dramatically, ... Fevicol, etc. He was the Vice President and Head Marketing-Tata Mutual Fund,

Mar 17, 2020

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Page 1: ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING · Digital marketing budgets are increasing dramatically, ... Fevicol, etc. He was the Vice President and Head Marketing-Tata Mutual Fund,

ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING

Page 2: ADVANCED PROGRAM IN DIGITAL MEDIA MARKETING · Digital marketing budgets are increasing dramatically, ... Fevicol, etc. He was the Vice President and Head Marketing-Tata Mutual Fund,

Digital is reshaping the media industry

DMTI: The only Digital Marketing training company that engages top digital marketers to conceptualize and train. It is without doubt the leading name in the digital training domain and has revolutionized the way training is conducted.

The Digital Marketing Training Institute (DMTI) is the leading Digital Media Marketing training provider in the country. Founded in the year 2011, we are the only company that provides training for all aspects of Digital Media viz. Search Engine Marketing, Social Media Marketing, Digital Data Analytics, Email Marketing, Social Media Optimization, Online Reputation Management, Mobile Marketing, Advertising Sales, Digital Strategy, etc. at high standards to ensure acceptability of the industry.

Through our comprehensive offering of training and qualifications, we help students, professionals and corporates from various marketing spheres build the knowledge, skills and experience needed to compete in the world of digital marketing and e-commerce.

DMTI is a consortium of thoughts of a bunch of senior marketers in the industry and it not only designs but also delivers digital marketing courses at top business schools & corporate houses. We also conduct our own programs in various areas of Digital Market-ing.

Our program curriculum is set by the industry itself and is reviewed and updated every 3 months to reflect industry trends. The Experts, certifying and delivering our courses are from the industry and are guided by Stalwarts from the industry to maintain the highest standards of quality across all our programs in India.

Driven by increased internet penetration, wireless broadband and mobile technology, consumers & businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs.

Even in developing countries like India, companies are realizing that they must connect with customers and other businesses through digital channels and adjust their marketing mix in order to succeed. Digital marketing budgets are increasing dramatically, and digital media campaigns are becoming a pivotal part of effective marketing plans.

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Future of Digital MarketingWhere traditional career paths are coming to dead-ends, there are a wealth of new career paths in digital media that are opening up for fresh graduates and those who are looking for a career change.

Digital media is receiving a tremendous amount of support – the U.S. Bureau of Labor Statistics predicts that by 2018, more than 1.2 million new science, engineering & math-related jobs will open up due to the fast-paced changes in technology across the globe including growing markets such as China, India etc., and the digital media industry will flourish as a result. According to Amit Tripathi, Managing Director, IdeateLabs, “The Indian Digital Industry is set to grow to 7000 crores within the next 36 to 48 months. This will open up various job opportunities in advertising and marketing”.

The wide range of skillsets and positions within Digital Media also makes it a promising field for job opportunities. Digital Media encompasses various functions: marketing, consultancy, PR, content creation, social media, mobile, innovation or technology – all these fields are wide open to be explored. The job titles that have emerged now didn’t even exist a few years ago; eg: Social Media Editors, Digital Media Managers, Analytics Manager, Mobile Advertising Professionals, etc.

Digital Media Marketing is complex, highly interactive, information rich and delivers a real-time connect with the customer. Traditional Media professionals with years of experience are grappling to understand the emerging medium & failing to catch up. Aspirants seeking jobs in this lucrative and booming industry are ill equipped, due to the lack of organized and focused training.

Inforgraphic Source: www.webdamsolutions.com

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DMTI BOARD OF ADVISORSQuality is at the heart of everything that we do at DMTI. To ensure that our programs are cutting edge & updated with latest trends in the digital industry we put together a Board of Advisors.

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Anurag BatraChairman- BW | Businessworld, GBN Media & Chairman and Editor-in-Chief, exchange4media Group

Mr. Batra is an entrepreneur, media observer and a journalist all rolled into one. He is currently the Chairman GBN Media - BW | Businessworld. He is also the Chairman and Editor-in-Chief of exchange4media Group. In 2006 the prestigious Management Development Institute (MDI) and Mr. Batra's Alma mater awarded him with “Most Distinguished Alumni of the Decade Award”.

He is also the member of the Sales & Marketing committee of the Delhi Management Association and President of the Franchising Association of India, Northern Chapter. Mr. Batra is passionate about Magazines and serves as Joint Managing Director of India's leading fortnightly magazine Governance Now. He is also an honorary advisor to India's leading website on fashion, http://www.stylekandy.com/, and leading auto website www.wheelsunplugged.com. Besides mentoring leaders within the institution of E4M and within the eco system of media and digital he is creating entrepreneurs.

The BOA comprises of eminent personalities who represent advertising agency, publishing houses or media & brands / clients.

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Isaac Jacob Head –Marketing, K.J.Somaya Institute of Management Studies & Research

Mr. Isaac Jacob is a Marketing, Advertising, and Brand Management professional with over 28 years of experience. He has worked for brands such as Barbie Dolls, He-man and the Masters of the Universe, Hotwheels (Mattel Inc.), Puma High Performance Sports Shoes, Lux, Citibank, Kodak, Mercedes-Benz, Smirnoff, Cadburys, Fevicol, etc. He was the Vice President and Head Marketing-Tata Mutual Fund, President – Fortune Communications (JWT Group Co), Director MET Institute of Mass Media.

His last Industry assignment was as Chief Marketing Officer and Country Head-Customer Experience with YES Bank. He has lectured in a good number of Management Institutes on Marketing, Advertising and Brand Management to name a few, Bajaj Institute from 1988-2006, NMIMS MET, SCMHRD-Pune, Al Ghurair Management Academy-Dubai etc.

Mahesh Murthy Founder – Pinstorm, Managing Partner – SeedFund and Founder & Principal- Passionfund

Mahesh has spent 30 years helping brands with marketing advice and 15 of those help-ing startups with advice & funding. He has won awards as Creative Director on Unilever, The Economist, Pepsi & MTV. He helped create the first public UI for Yahoo in 95 and led the launch for Amazon in 97. After a successful NASDAQ IPO, Mahesh headed marketing at iCat, an e-com firm in Seattle managing over 6,000 e-businesses. iCat was bought by Intel. He returned to India in 99 to turn around Channel V till its sale to Star TV in 2000, then founded Passionfund, his angel investing vehicle which backed Geodesic, WebDunia, Inkfruit and Doolally. Mahesh has penned columns in Business Today, Business-world and WSJ. On TV, he's played the Donald Trump role in Business Baazigar (2007), the Dragon's Den role on ETNow's Super Angels (2011, 2012) and Bloomberg TV the Pitch (2013).

Mahesh set up digital business consulting firm Pinstorm in 2004. It's a well-regarded business transformation boutique, creating market- and award-winning strategy,

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Punitha Arumugam Director - Agency Business- APAC , Google

Punitha Arumugam has been Vice President of Agency and Advertiser Relations of Google Inc since April 2012. Ms. Arumugam served as the Chief Executive Officer of Madison Media Group at Madison Communications Pvt. Ltd. until March 30, 2012. She has over 15 years of experience in all facets of media - strategy, planning, buying, research and operations. She has worked with several agencies like O&M & Initiative Media and in several markets like Chennai, Bangalore and Mumbai before joining Madison.

Rammohan SundaramCo-Founder @VelfieApp and Mobi First Media. Board Observer – Simpli5d Technologies

Rammohan Sundaram has a successful track record of turning around businesses and taking start-ups from ground zero to multimillion-dollar businesses in a short period of time. A proven General Manager with P&L responsibilities and multi-region exposure in highly complex hierarchical and high pressured environments with focus on timely delivery of business objectives.

Serial Entrepreneur with two exits to Bertelsmann AG (NetworkPlay 2012) and SVG Media (PlatformPlay 2014). He is a highly accomplished leader with phenomenal team building capabilities including attracting best talent and retaining the same across Engi-neering, Product, Sales, Business Development, Partnerships/Alliances,

Her experience spans a wide range of industries including FMCGs, durables and financial services. She was voted as the 4th most influential person in the Indian Media Industry by Brand Equity Ad Agency Reckoner 2005.

tech & work on the region's most-aggressive brands. Mahesh loves early-stage investing and co-founded what is now India'sbest-known VC fund, Seedfund. It was voted "India's best VC fund" by LPs in 2010 & 2013 and has had India's biggest-ever exits, with RedBus and CarWale. Mahesh is a popular speaker on corporate & college campuses, and considered a thought leader on digital transformation.

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Virginia SharmaDirector Marketing, Talent Solutions, Asia Pacific - LinkedIn

Virginia joined LinkedIn after a long and successful stint at IBM as the Chief Marketing Officer. She was with IBM Soft-ware Group for over 12 years. Most recently, she was awarded with the Indy’s “Marcom Professional of the Year” award in the IT and Software Category by CMO Council and CMO Asia. She has also been awarded as the Top 25 Outstanding Marketing Leaders of India.

Ms. Sharma is also an active member of various CMO advisory councils in India and also speaks regularly at various IT and digital marketing conferences. She has an under-graduate degree from New York University.

Marketing and Finance. He is an action oriented strategist with a drive for Innovation in cross-functional environment with exposure in Digital Media, Advertising and Consumer Facing Internet businesses.

Vivek BhargavaCEO India – iProspect Communicate 2

With a passion for the search industry, Mr. Bhargava has spent over 19 years in the field of Interactive Marketing. He is the founder of Communicate 2, which launched itself as a full – fledged interactive agency and has evolved into a search specialist organization {now acquired by iProspect (Aegis Media)}.

He has guided the Digital Advertising Strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and Global Markets. He has traveled to more than 40 countries on various Consulting and Project Assignments and has lived in Dubai for two years. Mr. Bhargava is a regular speaker at Digital Industry events & is one of the most respected entities in the Digital Media World.

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DMTI’S KNOWLEDGE CHAIRThe Knowledge Chair is appointed to ensure that the programs that are taught at DMTI are current & relevant. The entire program curriculum is periodically reviewed by the knowledge chair. The position is awarded to a leading name from the Digital Industry fraternity and comes with the responsibility of holding the training curricula to the highest levels. Currently the position is being held by Mr. Sanglikar.

Madan Sanglikar Co-founder & CEO, ad2c

One of the leading names in Digital Media, Madan has more than a decade’s experience in the digital industry. He has worked in companies like GroupM Media, Mindshare, Starcom & Mediaturf. He has been a committee member in Digital Industry bodies like IAMAI, on Advisory Board of AdTech New Delhi, Mobile Marketing Association and ViziSense, an advisor to tech & media start-ups, Speaker, Trainer, Anchor, Moderator, Panelist & Jury at various Industry bodies and award functions.

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The Advanced Program in Digital Media Marketing (APDMM) is a 6 months program that will immerse you into all aspects of Digital Marketing. The program is divided into twelve mod-ules. Each module is taught by digital marketing professionals and is detailed enough to make you an expert in that aspect of digital marketing. At the end of the program you will under-stand digital marketing from a customer, brand, agency as well as publisher perspective. This is a one of a kind program that has been put together by the top brains of the digital industry as well as academia. The program is extremely hands-on, case studies & project work driven and is only suitable for those who are serious about learning.

Introduction to Digital Media Marketing – an overview Search Engine Marketing Advanced Social Media Marketing Search Engine Optimization Email Marketing E-Commerce Marketing Mobile Marketing Digital Ad Sales Training Digital Media Planning & Buying Programmatic Buying Digital Data Analytics Digital Marketing Strategy

The program has been designed keeping in mind three sets of people:Advertisers: How to put together a digital solution based on the requirements of the brand? How would you choose your agency & what kind of deliverables can/should you expect? How do you monitor and analyze the ROI on digital spends?

Agencies: How can you sell digital solutions to a brand? How to put together an effective digital media strategy that integrates with the overall branding & communications strategy? Practical execution of digital campaigns. Publishers: What are the different advertising formats for digital that you can offer to agen-cies/brands? How can you innovate on digital? How can you provide engagement between a brand & consumers?The program is therefore relevant to all those who are in marketing/branding/advertising. The program has been put together for those who want to understand all aspects of Digital Mar-keting. It is for those who are new to this indus-try and also for those who excel in some aspect of digital marketing but are looking at an overall understanding & expertise in Digital.

ADVANCED PROGRAM IN DIGITAL MEDIA MARKETINGDuration: 6 months, Weekends only

Modules indcluded:

Who should attend?

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PROGRAM STRUCTUREThe program is divided into 12 MODULES:

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This intensive module has been designed to give those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.

You will run through the acquisition tools (Search, Affiliate Marketing, Display Advertising) and retention techniques (email, Web Personalization) as well as some of the management issues (Legal Issues, Data Gathering, Integration with offline activity) to enable you to build the dream online strategy.

This module will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more…all in a simple, easy to understand way.

Introduction to Digital Media MarketingTerms & TerminologiesDisplay AdvertisingIntroduction to Digital Selling

Module 1INTRODUCTION TO DIGITAL MARKETING

Learning Outcomes:

Whether a business is new to digital media spends or has digital media as an established part of its media mix, Search Engine Marketing (SEM) forms a large part of the total digital media spend. Search Engine Marketing is the core area of customer acquisition for most brands that use digital platforms to reach out to potential customers. The demand for skilled SEM profes-sionals far surpasses the availability of the same.

This module will equip you to strategize, initiate and run a search engine campaign from start to finish. It is centered on the industry standard Google Adwords program.

This is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. The module also prepares you for the Google Advertising Professional (GAP) examination

Module 2SEARCH ENGINE MARKETING

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Search Engine Marketing FundamentalsKeyword Research & Campaign StructureCampaign Management on the web console & Google Adwords EditorCampaign OptimizationLive Campaign Management – Analysis & ReportingMicro Level Campaign OptimizationConsultation and Practice on Live CampaignAdvanced Google Tools / Excel Techniques / Short CutsSEM Estimation / Planning / Strategy / Case StudiesIntegration of Google Adwords and Google Analytics examination.How Google auction works?Remarketing and best practices

Learning Outcomes:

Understanding the various Social Media PlatformsKnowing how to market/communicate through Social Media PlatformsChoosing a platform to fit the brand objectivePlanning online PR and Social MediaObjectives and Metrics

Learning Outcomes:

This is 40 hour module that is divided into two halves. The first half of the program will take you through in-depth features of various social media platforms such as FB, Twitter, YouTube, LinkedIn, Blog, Forums, Pinterest, Instagram, etc. and how to market/communicate through them. It will talk about case studies on each of the above platforms, discuss the brand possibilities on these platforms and explain how to choose the platform & what to do on it from a brand or industry perspective. The second half of the program will focus on building effective brand strategies on Social Media and also on Social Listening & Online Reputation Manage-ment. What are the tools that can enable you to listen to online conversations? You will learn how to choose the best tool for social listening and how to analyze brand sentiment (and com-pletion analysis). You will also learn how to build & manage the reputation of a brand (or person) online.

This module is designed for those who are interested in understanding the finer nuances of

Module 3SOCIAL MEDIA, ORM & ONLINE PR

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Research and MappingTools, tactics, targets and teamsDeveloping an effective Social Media StrategyOnline Reputation ManagementSocial ListeningSocial Media OptimizationSocialbook Marking

Introduction to SEO • Search Engine Basic & Market Data SEO ObjectivesReview Sample WebsiteDiscussion on the observationsBased on the Topics Domain will be booked Website Audit BasicsImportant Factors to be considered for AuditSetup Domain & HostingInstall WordPressSet up website with minimum featuresImportant PluginsImportance of Google AnalyticsImportance of Google WebmastersSetup of Google Analytics & WebmastersSetting up analytics on other Search Engine – BingContent Preparation - Imp AspectsKeyword ResearchGoogle Trend AnalysisCompetition Analysis - for Own WebsiteOff-Page – Basic

Learning Outcomes:

A 24-hour module, it will teach you to apply the latest SEO techniques and advanced data design principles to maximize your website search rankings. This module will show you how to build high-performance websites and use advanced SEO solutions that will boost your natural search rankings and increase site visits.

Module 4SEARCH ENGINE OPTIMIZATION

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Google PlacesDirectory submission Tech AspectsOptimization

What is E-mail? Deep Dive into Email MarketingEmail Authentication & DeliveryWhat is IP reputation?Email Strategy Content, Design & OptimizationAudience Engagement, Automation & 1:1 PersonalizationEmail AnalyticsBrand Case Studies & Trends in the Industry

Learning Outcomes:

This module will cover a range of prevalent issues including identifying costly mistakes, using appropriate behavioral targeting, integrating email with your offline activities and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.

This practical module will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning to setting realistic objectives and strategies, through improving deliverability, ensuring your emails actually reach your target audience and testing to make sure that you’ll be able to continually improve your campaigns, boosting results and profitability

Module 5E-MAIL MARKETING

Electronic commerce, commonly known as e-commerce, is the buying & selling of product or service over electronic systems such as the Internet and other computer networks. This program equips the participants to understand the nuances of E-Commerce & Internet based businesses and help them make appropriate business & marketing strategies using all forms of digital media.

Module 6ECOMMERCE MARKETING

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Understanding Electronic Commerce & It’s ImportanceHow to do SEO of E-Commerce WebsiteUsing affiliate Marketing to promote E-CommerceTechnology Infrastructure for E-Commerce E-commerce Security Issues & ControlsImplementing E-CommerceE-Commerce Marketing E-Commerce business models and Strategy

Learning Outcomes:

Mobile Advertising Ecosystem & Market in IndiaUnderstanding the Mobile UserStrategic Framework for Use of Mobile AdvertisingAdvertising Options – Creative & MediaMeasurement, Monitoring & Impact EvaluationMobile CommerceCross Channel MarketingStrategy and Planning

Learning Outcomes:

Mobile technology has already fundamentally transformed personal communications, but with mobile becoming ever more ubiquitous, driving increased social media activity and allowing digital communications channels to be accessible on the move, it is having a huge impact on how organizations, businesses and brands talk to customers. This module in an introduction to this emerging channel, covering best practice, technical issues and insight into customer behavior, all backed up by practical examples and the latest research.

It will provide you with a solid understanding of the mobile marketing landscape focusing on practical skills and cutting-edge case studies; you will leave with a thorough knowledge of the technologies and terminology of mobile. You’ll discuss best practice guidelines, as well as being able to articulate the benefits and opportunities of a mobile strategy, and how this fits into a multichannel approach.

Module 7MOBILE MARKETING

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Tools of the TradeDigital Media ProductsTargetingMeasuring Digital MediaThe Mechanics of Digital MediaDigital Media MathSelling Digital MediaAd OperationsRecent Media Trends

Learning Outcomes:

The module is broken down into manageable sections including tools of the trade, How digital changed the paradigm, Digital Media Products, Targeting, Measuring Digital Media, the mechanics of Digital Media, Digital Media Math, selling Digital Media, Ad Operations, sup-porting Digital Sales, from quote to cash, recent Media trends and products.

Module 8DIGITAL AD SALES TRAINING

Overview- Role of a media plannerUnderstanding Client Brief: decoding the expectations of the client, Setting Campaign ObjectivesAudience analysis: User behaviour, online opportunities and challengesMarket researchMedia formats channels and placement

Learning Outcomes:

In a global scenario where media organizations need clear goals and structure, media planning and buying understanding is an essential part of digital Marketing curriculum. These skills are highly valued by corporations, media companies, media sales organizations, media buying and planning firms, research companies and of course advertising agencies. This comprehensive program equips you to understand the burgeoning Digital media industry & the process of strategizing, negotiating, and purchasing ad placements, or "inventory."

Module 9DIGITAL MEDIA PLANNING AND BUYING

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Media planning tools, softwares & platform selectionMedia research and analysisMedia buying options, art of negotiating ratesSample media planPresentation to the clientExecution and delivery aligning with ad operationsDigital analytics: Measuring campaign effectiveness across media.

Introduction To Digital media new frontier –Programmatic buyingKey terms to communicate like a proSales Organizations – Today and TomorrowBuyer Landscape – Today and TomorrowUnderstanding Your Tech StackSSP/DSP Vendor Demonstration5 Stages of Buying & sellingRise of Programmatic GuaranteedChannels: Mobile, Video, Social, Email, Native

Learning Outcomes:

The way digital media is bought and sold is changing rapidly and yesterday's technology doesn't apply today. Look at any trends in Digital media for future and you are sure to spot reports on how ‘Programmatic Buying’ is becoming the key trend and is a must know for marketers .

DMTI is the first Institute to offer this intensive course which will provide you with an advanced understanding of the programmatic media ecosystem, including an in-depth working knowledge of the key technologies that make up today’s programmatic. This course is designed to provide the foundation needed to navigate the complex programmatic advertising landscape.

Module 10PROGRAMMATIC BUYING

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Introduction to Digital Data AnalyticsWeb and App AnalyticsData to DecisionsProject & Case StudiesE-Commerce AnalysisReal Time ReportingIntelligence Reporting

Learning Outcomes:

Data & Analytics enable a brand manager to measure, manage and analyze the digital marketing initiatives to maximize campaign effectiveness and return on investment. This 16- hour training will help the marketers understand critical data points and the correct way to analyze tracked digital marketing data points. The sessions will enrich the decision-making processes for many.

Module 11DIGITAL DATA & ANALYTICS

Understand how the elements of a digital marketing strategy can bring customers to the business Inclusion of the power of search engine optimization, paid search, social media, and online advertising.Reflect on how best to extend brands and cultivate relationships in these channels in a way that supports a holistic digital marketing strategy.Discover how social media monitoring and data analysis can be used to improve marketing and product development activities.

Learning Outcomes:

This segment of the program will equip you with a scientific approach that is needed to assess digital marketing strategy in the overall scheme of things. Through a combination of case studies, best practice examples, and exercises, you will learn strategies for finding, engaging, and encouraging brand advocates. This eight hour session will prepare you with a concrete application process for a real business.

Module 12DIGITAL MARKETING STRATEGY

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The APDMM program has been designed for working professionals who want to understand digital marketing due to the changing market dynamics. The program, however, is also suitable for fresher’s and those who want to move to the digital marketing industry. While placement through this program is not guaranteed, we do provide place-ment assistance to those who wish to avail the same.

Placement assistance will only be provided to students who have cleared the assessments / exams that are an integral part of the program.

PLACEMENT ASSISTANCE

On successful completion of the program, the participants will be awarded with the industry-recognized certificate from DMTI.

CERTIFICATION

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Berges BanaDigital Business (Product Hotstar) | Star’s First Digital Entertainment Platform.

“DMTI gives an opportunity to interact with the industry experts and helps us know how Digital applies to various industries. The program spans over a sufficient period of time helping us assimilate knowledge. The regular assessments help us keep abreast with current trends. It is off books, need -based & very practical. It is all about sharing ideas & experiences. DMTI provides an interactive classroom as well as open learning environment.”

Jigar ShahBrand Manager - Asian Paints

“The mentors are very involved, engaged & passionate about the course. Also students from all levels & various Industries, contribute more to our learning. What inspires us is that the course is very relevant & updated to the current media space. The sharing of experiences in the class makes it a very knowledge rich environment.”

Agith George KuruvillaChief Manager - Times of India

“At DMTI, we learn from experienced trainers from the Industry who have been there & have learned on the job. DMTI brings in truly experienced, enthusiastic & dedicated mentors.”

Bhupendra KumarBrand Manager - Bharat Petroleum Corporation Limited

“DMTI gives an opportunity to have regular Interactions with the Industry through the mentors. The kind of professionals that they bring in from the Industry, the who's who in the industry, and their interactions with the students helps us learn more. This makes DMTI the best!”

The student testimonial videos are available online. Some of the excerpts of what our students have had to say about the program:

STUDENT TESTIMONIALS

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Sushil MegharajAccount Manager - iProspect Communicate 2

“Interactive sessions with the mentors are fruitful which gives an informative & fantastic experience. The diversity in class is fantastic as we get to learn a lot from our dynamic peers. DMTI is an excellent kick-start for a career in digital and I would recommend it not just for freshers but also for working & experienced professionals. The skills acquired at DMTI have been through hands on experience on digital platforms enriched by lot of case studies.”

Anish CharlesManager Corporate Communications, KPMG India

“DMTI builds your confidence on how you can understand the module and learn more and more which gives an edge to your career. Weekend classes which helps balance our work and studies. Faculties from different background and from industries gives a great exposure. The course materials are brilliant. Learning from DMTI in terms of Digital Marketing has been tremendous. I can definitely do a lot more and achieve more. All the best to DMTI!”

Sunith SurendranMedia Spends Head, GoZoop Online Pvt. LTD.

Being part of the strategic communication planning fraternity it was imperative for me to get educated with the Digital nuances. Now knowing digital terms and using them is fancy enough however I wanted to have an in depth understanding of the relatively new medium and get hands on experience working on the digital campaigns.

DMTI has been the right place for that. The faculty is very knowledgeable and approach-able. The time and money invested has been worthwhile. The learning is not just limited to allocated classroom hours and the facility to adjust lectures with other batches for students who are working has been very helpful.

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Alok JhunjhunwalaSr. International Marketing Specialistm, U.S. Green Building Council

"DMTI Works!" Two strong words for all the aspiring candidates planning to shift to digital industry. I got my ROI before I got the certificate from DMTI.

Kashyap GadodiaDigital Marketing Consultant, Digit 9.0 Web Marketing

I had a great time and learnt a lot in my course at DMTI. The faculty is excellent and has good knowledge about digital marketing and trends in the digital world. The course gave me a great understanding about digital marketing across all verticals ( from types of online media to framing a digital strategy).

DMTI also helped me get an opportuinity to enter the digital marketing field by assisting me with Job opportuinities.

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enough to have the support of the absolute best names in the digital industry. Our

Board of Advisors & mentors are senior digital professionals from the Industry who have

senior-management professionals. Our program is Industry recognized and Digital

Whether or not you join the program, whether or not you are part of DMTI, if you need

absolutely any help in the digital domain, please feel free to reach out to me directly and

I will ensure that you get the help you require.

Warm Regards,

Rashmi Putcha,CEO, DMTI

For more details / enrollment, please get in touch with:

Mumbai

You may also reach out to

From the CEO’s desk:

DMTI Corp. O�ce:

The White Room,7th Floor, Crystal Plaza, Kalina,Santacruz (E), Mumbai - 400 098