It’s 1971. Washington DC. Three teachers got together with the conviction of selling high quality grains of coffee and equipment, presenting it in a very warm, cozy atmosphere. Starbucks was born. And before we could see the franchise giant of today, it’s been a long run. But even though, everybody knows the name, Starbucks has a small issue: people isn’t aware, th at they also sell international coffee… Creative Strategy Fiorentino – Jucu – Patino
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It’s 1971. Washington DC. Three teachers got together with the conviction of selling high quality grains of coffee and equipment, presenting it in a
very warm, cozy atmosphere.
Starbucks was born. And before we could see the franchise giant of today, it’s been a long run.
But even though, everybody knows the name, Starbucks has a small issue: people isn’t aware, th
• Engage consumers with the ages of 25 and up, to embrace the idea of getting high quality gourmet-style food, which helps them keep a healthy lifestyle.
2. Creative Strategy Statement (Each section should be answered with no more than one or two sentences.
a. Primary and any secondary target audience profiles
i. Males and females of the age group 25 and up
b. Competition/Positioning—meeting customers’ expectation
i. Dunkin Donuts, Teavana.
c. Key Benefit
i. Gourmet-style food, combined with a vast variety of high end quality coffee, and a warm, cozy place to enjoy it.
d. Promotional Mix
i. Social media such as Facebook, Twitter, POP, Outdoor advertising.