Brief: 2. You are to produce a Promotion package for a new film, to include a teaser trailer (DVD), together with 2 of the following: •A website homepage for the film •A film magazine front cover, featuring the film (A4) •A poster for the film (no larger ADVANCED PORTFOLIO
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Brief: 2. You are to produce a Promotion package for a new film, to include a teaser
trailer (DVD), together with 2 of the following: •A website homepage for the film•A film magazine front cover, featuring the film (A4)•A poster for the film (no larger than A3)
ADVANCED PORTFOLIO
GENRE THEORY
The word ‘genre’ is French for ‘kind’ or ‘class’ and so is in media the category or type of which the text falls. To define the genre of a film we use the settings, narrative, mise-en-scene and characters, and then put the texts with similar aspects into the same category. All texts fall under some kind of genre however many of the more challenging texts use hybrids, more than one genre to make the text more interesting and appeal to a wider audience.
Genre is used both for mainstream Hollywood films, more as a tool or creating audience, but also by independent producers challenging mainstream conventions.
A director who often uses many different genres in his films is Quentin Tarantino. His film Kill Bill is essentially an action film but which includes aspects of Manga, Spaghetti Western and Wuxia.
“I always hope that if one million people see my movie, they saw a million different movies”- Quentin Tarantino.
Conventions of Crime: •Gangsters/mobs/mafia
•Heists
•Money
•Guns/violence
•Detectives/police
•Drugs
British Crime films timeline:•Brighton Rock (1947)
•The Italian Job (1969)
•Get Carter (1971)
•Sexy Beast (2000)
•Lock Stock and Two Smoking Barrels (1998), Snatch (2000), Revolver (2005) – Guy Ritchie
•Harry Brown (2009)
•Kill List (2011)
Conventions of British Crime:•Crime organisation•Gangsters•Anti-hero (criminal)•Gambling•Narrative structure- From the POV of who they want you to emphasize with •Pub settings•Violence/ Drugs/ Murder - use as narrative elements
GENRE THEORY
CRIME GENRE FILM ANALYSIS
• Written by Troy Kennedy Martin, produced by Michael Deeley and directed by Peter Collinson.
• Genre: crime/comedy -Caper sub genre (humour mixed with heist narrative)
60s was a time of optimism due to the economic boom and so the humour reflects this high time.
• Narrative themes: heist/mafia/car chase/police
• Characters: Charlie Croker- protagonist/anti-hero, mobster involved in heist. Mafia gang and Boss- Altabani. Lorna- Charlie’s girl.
• Actors: Michael Caine, Noel Coward
• Soundtrack: ‘on days like these’ Matt Monro an English singer- http://www.youtube.com/watch?v=tC_9MZl6dm8 , songs from jazz artist Quincy Jones
Guy Ritchie uses postmodern elements in both Lock Stock and Snatch, heavily influenced by Tarantino they both use modern (of the time) soundtracks and over the top violence. The use of cowboy western titles in the Snatch title sequence brings in an element of narrative that is completely unrelated to the rest of the film. This is similar in the way Tarantino mixes different film genres into his own films. (e.g. Spaghetti Western, Yakuza, Manga and Neo-noir in Kill Bill).
Dictionary definition:“A style and concept in the arts characterized by a distrust of theories and ideologies and by the drawing of attention to conventions.”
POST MODERNISM
Challenging narratives
Anti-truth
Distrust of theories
Inventive camerawork and editing
Art house
Questioning society
Hyper-realistic
Dystopia
Representation
POSTMODERN CRIME -PULP FICTION (1994)• Written and directed by Quentin Tarantino
• Genre: crime/thriller/drama
• Narrative themes: multiple storylines/heist/drugs/hit men/boxing/gangsters – this use of multiple genre and storylines as well as many homages to other films makes the film challenging, and so postmodern. The timeline is fractured and Tarantino often uses edits in places where it doesn’t seem appropriate/essential. (E.g. when Uma Thurman draws out a square on the screen).
• Actors: Uma Thurman, John Travolta, Samuel L.Jackson, Bruce Willis
• Settings: Diners/motel room/
• Soundtrack: mix of surf music, rock and roll, soul, and pop songs. Full soundtrack album- http://www.youtube.com/watch?v=vba8Q0YMcR0&list=PL4DAD01E93E1C6B6C
• Narrative themes: Protection/conflict/technology/time travel/antagonist to protagonist (Terminator 1 to 2).
• Disruption: Antagonist (policeman terminator) introduced, on mission to kill the boy.
• Characters: Protagonist- Terminator, Anti-hero. On mission to save the boy but is a unemotional killing machine. Antagonist- Policeman terminator. Same as protagonist Terminator, just set to a different mission. Victim- John Connor (10 year old boy)
• Actors: Arnold Schwarzenegger, Linda Hamilton, Robert Patrick
• Genre: science-fiction/action/dystopian
• Soundtrack: Score by Brad Fiedel- sounds that imitate metal and connote running/chase scenes.