Advanced Online Qualitative Techniques Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator Conference # 1-888-289-4573 3180622
Advanced Online Qualitative Techniques
Jan 03, 2016
Advanced Online Qualitative Techniques. Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator. Conference # 1-888-289-4573 3180622. Advanced Online Qualitative Techniques. - PowerPoint PPT Presentation
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Advanced Online Qualitative Techniques
Using multimedia for your online research projects
Presented by:
Derek Sawchuk Itracks Marketing Manager
&
Terri SorensonItracks Marketing Coordinator
Conference #1-888-289-45733180622
Advanced Online Q
ualitative TechniquesVideo Analysis
1. Ad Testing 2. Story Boards 3. Participant Engagement
Advanced Online Q
ualitative TechniquesiMarkIt
Print/Text Video
Advanced Online Q
ualitative TechniquesiMarkIt Reporting
Treemaps• Easily visualize and drill into crosstab data
Video Timeline Analysis• Time-span data visualization (e.g. display all comments for first ten seconds of a video stream left by Females/18-35)
Heatmaps• Visualize respondent behavior in response to stimuli• Understand likes/dislikes in direct context of your concepts
Advanced Online Q
ualitative TechniquesProfiles
Advanced Online Q
ualitative TechniquesGroups
Advanced Online Q
ualitative TechniquesIntegrating Surveys
Advanced Online Q
ualitative TechniquesResources
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