Advanced Legal User Group - Social Media & Building Digital Relationships

Conscious Solutions http://www.conscious.co.uk/presentations

David GilroyDirector of Stuff & Things

Conscious Solutions http://www.conscious.co.uk/presentations

Win a free inhouse social media training

course for up to 20 people

What is the largest number of followers I know of, for a UK law firm?

Conscious Solutions http://www.conscious.co.uk/presentations

Seth Godin – Connection Economy

• Who trusts you• Who wants to hear from

you• Who will collaborate,

support & engage with you?

Conscious Solutions http://www.conscious.co.uk/presentations

What social media to use?B2B B2C

LinkedIn

Twitter

Facebook

Blogging

YouTube

Pinterest

Google+Do a lot Do some Do a little

Conscious Solutions http://www.conscious.co.uk/presentations

Social Media Engagement Model

Unengaged HighlyEngaged

Un Targeted

HighlyTargeted

CONNECT

BROADCAST

CONVERSE

SHARING

Conscious Solutions http://www.conscious.co.uk/presentations

Visibility to 36,879 people!

Conscious Solutions http://www.conscious.co.uk/presentations

Really? I did not want to know! NEVER break Rule No.1 of social media

Conscious Solutions http://www.conscious.co.uk/presentations

Rule No.2 of social media. It’s a private conversation in public

Conscious Solutions http://www.conscious.co.uk/presentations

What was Mantas thinking?• 409 shares• 67 comments

(all negative)• £350 of lost

revenue (min)• terrible

apology on their FB page

Conscious Solutions http://www.conscious.co.uk/presentations

I am going to complain in different ways now!

Conscious Solutions http://www.conscious.co.uk/presentations

The rule of

Conscious Solutions http://www.conscious.co.uk/presentations

Please don’t pretend to “care about me!

Conscious Solutions http://www.conscious.co.uk/presentations

1. Called & knew my name2. Was told to email me

3. Did not use my name or email address

Conscious Solutions http://www.conscious.co.uk/presentations

You lazy b*&@ard. Don’t mass email me!

Conscious Solutions http://www.conscious.co.uk/presentations

You don’t know me!!!

Conscious Solutions http://www.conscious.co.uk/presentations

But I expect you to know who I am!

I really do

Conscious Solutions http://www.conscious.co.uk/presentations

So who’s using your website?

Conscious Solutions http://www.conscious.co.uk/presentations

No, it doesn’t

Conscious Solutions http://www.conscious.co.uk/presentations

Do.not.reply@ ! What, don’t you want a conversation with me?

Conscious Solutions http://www.conscious.co.uk/presentations

Do you know what I do for a

living?

chat about your current digital presence

Conscious Solutions http://www.conscious.co.uk/presentations

Do you LIKE and FOLLOW your clients?

Conscious Solutions http://www.conscious.co.uk/presentations

Even law firms can have fun!

Conscious Solutions http://www.conscious.co.uk/presentations

Oops!

Conscious Solutions http://www.conscious.co.uk/presentations

The worst email format I’ve EVER seen!

Conscious Solutions http://www.conscious.co.uk/presentations

Survey? What survey?

Conscious Solutions http://www.conscious.co.uk/presentations

Are you nudging people when you can?

Conscious Solutions http://www.conscious.co.uk/presentations

Are you connected to everyone you should be?

Conscious Solutions http://www.conscious.co.uk/presentations

Are you paying attention to everyone you can?

Conscious Solutions http://www.conscious.co.uk/presentations

Do you use humour to build relationships?

Be different, not better!

Conscious Solutions http://www.conscious.co.uk/presentations

Really? Can I run, can I?

Conscious Solutions http://www.conscious.co.uk/presentations

See, it’s not that hard

Conscious Solutions http://www.conscious.co.uk/presentations

Do you want to know what’s going on?

Conscious Solutions http://www.conscious.co.uk/presentations

So, what is the largest number of followers I know of, for a UK law firm?

Conscious Solutions http://www.conscious.co.uk/presentations

So, what are you going to go and do today?