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Advanced Internet Research Techniques

How to Discover Online Information Faster, Smarter and More

Efficiently on Any Subject

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2

When you search the

Internet, do you type

a word or two into

Google.com and hope

for the best?

Do you search only

in one language

(typically English or

French)?

Do you search only

by typing on desktop

(as opposed to by

voice, images and bar

codes on cell phone)?

If you answered yes

to one or more

questions, you are

…

Google

Zombie

Google Zombie You’re …

• Tapping only tiny

fraction of Google.

• Missing 99% of

Internet.

• Underperforming

and underachieving

online.

Seminar Objectives

– Instantly and exponentially improve your

online search power … at zero cost.

– Cut online frustrations and save time.

– Communicate online in 50+ languages.

– Leverage Google not just as search tool

but as “backup brain” and robot advisor.

– Transform yourself from Google Zombie to

“Google Hero” – and be more productive,

efficient and confident on web.

Agenda

– Why Care About Web Search?

– Google is Great … But Not Perfect

– Google Power-Search Tools

– Searching on the Fly

– Hidden Google Treasures

– Google Yoga

– Google is Not Enough

– Key Takeaways

All tools in this presentation are …

– Please note: I don’t

work for Google.

– I’m an independent,

impartial, objective

management

consultant.

– “I don’t take sides, I

take notes.”

Why Care?

Why Care?

– Google and search engines the most important

channel to inform decision-making.

– Half of knowledge worker’s time wasted.

– “Search rage” epidemic.

– Instant information and gratification the norm.

– Rising expectation to be plugged in at all times.

– Human intellect shifting from retaining knowledge

to discovering knowledge.

– Mobile discovery is not the future -- it’s NOW!

• Unsuccessfully searching.

• Recreating content that already exists.

• Converting formats.

• People online all day, everyday using web for

practically every decision yet no receive no

online search training..

• Exploding information.

• Rising spam and “noise.”

• Search options growing and changing.

Google is Great… But Not Perfect

Google is Great …But Not Perfect

I absolutely LOVE Google, but did you know …

– Limited coverage -- Google indexes 1-5% of

online information … at most. That means Google

misses 95-99% of web.

– Google results list what’s most popular – not most

credible or important.

– Google results not always accurate.

– SEO experts routinely “game” Google.

– All your searches recorded and may be used

against you by law enforcement.

Google Power-Search Tools

Chrome Browser ➤ http://www.google.com/chrome/

• Google Chrome browser.

• Fast start-up, loading and

search.

• Streamlined, clean and

simple design.

• Individual tabs work

separately, and if one

crashes, the other tabs

aren't affected.

Chrome Browser ➤ http://www.google.com/chrome/

• Only browser with desktop voice search (so far).

RSS Extension ➤ http://bit.ly/googlechromerss

• Auto-detects RSS feeds on the page you’re reading .

• If available, displays RSS icon in address bar.

• Click on RSS icon to preview feed content and subscribe.

Google Accounts ➤ https://www.google.com/accounts/

/

• Sign-in system that gives

you access to Google

products.

• View and manage data

associated with each

product.

• Control personal privacy

settings.

• Multiple sign-in feature

allows you to use multiple

Google accounts

simultaneously.

Google Profiles ➤ http://www.google.com/profiles/

• Personal profile which

lists your background,

occupation, employment,

education, places lived,

relationships and photos.

• Share as little or as much

as you want.

• Key to managing your

Google “footprint” and

what others see when

they Google you.

• Link to Facebook, Twitter,

LinkedIn and YouTube

accounts, blogs, and

custom links.

Google Dashboard ➤ http://www.google.com/dashboard

• Offers transparency and

control over Google

products.

• Summarizes data

associated with each

product you use when

signed in to your account

• Provides links to control

your personal settings.

iGoogle ➤ http://www.google.com/igoogle

• Customizable Internet start-page and personal web portal.

• Hundreds of gadgets link to activities and information from all

across the web.

Google Instant ➤ http://www.google.com/

• Search results as you

type.

• Predictive discovery –

Google is reading your

mind (or trying to).

• Shows you what others

search for most often for

that term.

Google Search Features ➤ http://www.google.com/help/features.html

Google Sidebar ➤ http://www.google.com/

• Hiding in plain sight.

• Door to 10x more

information.

• “Slice and dice” search

results by different

content categories

(images, videos, news,

shopping, blogs, time)

and more.

Google Country Engines ➤ http://www.google.com/language_tools

• 180+ country search engines

• Each has different “flavour” -- unique algorithm and different

geographic focus.

Google.com vs. Google.ca

• Each country search engine produces completely different results for

same keywords.

Google Language Tools ➤ http://www.google.com/language_tools

• Finds results in 50+

languages which are

automatically translated.

• Translates text you write

(and “reads” it out loud).

• Translates web pages.

• Links to Google country

search engines.

The best searchers don’t search – they get the

information to come to them.

Google Alerts ➤ http://www.google.com/alerts

http://translate.google.com/translate_tools • Automated continuous-

monitoring search robot.

• Scans web 24/7 on topics

you choose and alerts

when new results appear.

• Tracks “unknown

unknowns” in your

business landscape.

• Only looks forward at new

information. (doesn’t look

in past).

• Leverage for reputation

management, lead

generation, client

tracking, competition

monitoring.

Google Reader ➤ http://www.google.com/reader

http://translate.google.com/translate_tools

• Web research dashboard

and RSS feed reader.

• Aggregates latest

updates from sites you

choose in one place.

• Automatically translates

updates from other

languages into your

native language.

• Leverage to track news,

websites, blogs,

Facebook fan pages,

Twitter, YouTube,

Craigslist and more.

SearchingOn the Fly

Google Mobile ➤ http://www.google.com/mobile/

• Enables you to search from

your portable device.

• Search using voice.

• Location-based searching.

• Search results ranked

differently and factor in location

to a much high degree than

“regular” Google search results

(many prefer Google mobile

results to regular results).

• Mobile searches spike during

lunch, evenings, and weekends

-- when users are away from

their PCs.

Google Goggles ➤ http://www.google.com/mobile/goggles/

• Uses pictures from your cell

phone to search web.

• Search landmarks, book

covers, artwork, logos.

• Translate text from a foreign

language.

• “Read” menus and signs

written in another language.

Google Maps for Mobile ➤ http://www.google.com/mobile/maps/

Google Shopper ➤ http://www.google.com/mobile/shopper/

Google Places ➤ http://www.google.com/mobile/places/

Google MyTracks ➤ http://mytracks.appspot.com/

Google Translate App for iPhone/Android ➤ http://bit.ly/googletranslateappforphones

http://translate.google.com/translate_tools

• Translate written words

and phrases between

more than 50 languages

on your mobile device.

• Accepts voice input for 15

languages.

• Listen to languages

spoken out loud in one of

23 different languages.

• Communicate and

converse with others in

real-time in their own

language (without

knowing how to speak it).

Google Open Spot ➤ http://openspot.googlelabs.com/

Google HiddenTreasures

WDYL ➤ http://www.wdyl.com/

• What Do You Love

• Demonstrates how

different Google products

can show you different

things about any

particular search query.

Google Insights for Search ➤ http://www.google.com/insights/search/

http://translate.google.com/translate_tools

• Compares search volume

patterns across specific

regions, categories, time

frames and properties.

• Tracks what people are

thinking and their

intentions.

• Updated daily.

Global Market Finder ➤ http://translate.google.com/globalmarketfinder/

http://translate.google.com/translate_tools• Identify potential

customers around the

world.

• See where customers are

searching for your

product or service.

• Identify local monthly

searches for your

products.

• View “heat map” of

leading markets.

• Translates keywords into

the language of

international customers.

Google Secure Search ➤ https://encrypted.google.com/

Google Images ➤ http://images.google.com/

Google Panaramio ➤ http://www.panoramio.com/

Google Maps ➤ http://maps.google.com/

Google Earth ➤ http://www.google.com/earth

Who’s Using

Google Earth Task

City building

inspectors

Spot building code

violations

Accountants Audit infrastructure

conditions and

improvements

Landscapers Check condition of

lawns and gardens

Trades and

roofers

Inspect state of

roofs, driveways,

windows

Security

companies

Review security

Google Hotel Finder ➤ http://www.google.com/hotelfinder/

Google Street View ➤ http://maps.google.ca/help/maps/streetview/

Google Art Project ➤ http://www.googleartproject.com/

Google Offers ➤ http://www.google.com/offers

Google News ➤ http://news.google.com/

Google News Editions ➤ http://news.google.com/

Google Fast Flip ➤ http://fastflip.googlelabs.com/

Google Product Search ➤ http://www.google.com/prdhp

Boutiques ➤ http://blink.boutiques.com/

Google Books ➤ http://books.google.com/

Google eBooks ➤ http://books.google.com/ebooks

Google Blog Search ➤ http://www.google.com/blogsearch

Google Scholar ➤ http://scholar.google.com/

Google Finance ➤ http://www.google.com/finance

Google Desktop ➤ http://desktop.google.com/

YouTube ➤ http://www.youtube.com

Google + ➤ https://plus.google.com//

• Google’s new social

network.

• Combines best elements

of Facebook and Twitter.

• Group contacts into

“Circles.”

• “Hangouts” offer real-

time video chat for up to

10 friends.

• “Streams” show updates

from contacts in Circles.

• “Sparks” is online

discovery tool.

• “+1” button allows you to

recommend items.

Google Blog Directory ➤ http://www.google.com/intl/en/press/blog-directory.html

Google Twitter Directory ➤ http://www.google.com/intl/en/press/twitter-directory.html

Google YouTube Channel ➤ http://www.youtube.com/user/Google

Google on Facebook ➤ http://www.facebook.com/Google

Google New ➤ http://www.google.com/newproducts/

Google Yoga

Google Advanced Search ➤ http://www.google.com/advanced_search

Google Phrase Searching ➤

• Use double quotes to search for a specific phrase.

• Instantly improves relevancy of results.

“ ”

Google Filetype Searching ➤

• Use filetype: to search for specific types of digital files.

• Allows you to zero in on specific content types.

filetype:pdf

filetype:doc

filetype:xls

filetype:ppt

Google Domain Searching ➤

• Use site: to restrict search to a specific domain, subdomain or

even individual website.

• Uncovers “buried” information you would never otherwise find.

site:com

site:gc.ca

site:www.cra-arc.gc.ca

Google Web History ➤ http://www.google.com/history

• Searchable archive of

your past Google search

queries and results.

• “Instant replay” system

allows you to gain new

insight into your search

performance.

• Audit search properties

and keywords used and

determine which were

most effective (or not).

Google isNot Enough

TradePub ➤ http://www.tradepub.com/

SmartBrief ➤ http://www.smartbrief.com/

NYPL Express ➤ http://www.nypl.org/ask-nypl/research-questions-reproductions

Ask Sunday ➤ http://www.asksunday.com/

Bing ➤ http://www.bing.com/

Search Systems ➤ http://publicrecords.searchsystems.net/

eLance ➤ http://www.elance.com/

Date Check ➤ http://www.intelius.com/mobile

SlideShare ➤ http://www.slideshare.net/

Craigslist ➤ http://www.craigslist.org/

CA Research Plus ➤ www.caresearchplus.com

Key Takeaways

Type a word or two into Google and hope for

the best (ad hoc information chasing)

Get information to come to you 24/7:

Google Alerts, Reader, TradePub, Smartbrief

Search only using text on desktop Search using text, voice, images, bar codes:

Google Mobile, Goggles, Shopper, Places

Search web only in native language Search in 50+ languages: Google Translate

Stuck in “Google.com only” rut and barely

scratch surface of Google

Leverage entire Google search eco-system:

Google Maps, Images, Product, Finance +

Use elementary search strings Search by phrase, filetype, domain

Look at world w/ “Google coloured glasses” Look beyond Google: Bing, SearchSystems

Google

Zo

mb

ieGoogle

He

ro

Your

Challenge– Take your web research to next level.

– Leverage tools to be more efficient and

productive in your online discovery.

– Gather more & better info in less time.

– Use Google as your backup brain.

Like this

presentation?

– In-person and webinar versions available.

– Lunch & learn, half-day, full-day options.

– Contact Garrett Wasny, MA, CMC, CITP

Advanced InternetResearch Techniques

E-mail: [email protected]

Tel: 778.898.9059

Web: http://www.garrettwasny.com

Recap

– Why Care About Web Search?

– Google is Great … But Not Perfect

– Google Power-Search Tools

– Searching on the Fly

– Hidden Google Treasures

– Google Yoga

– Google is Not Enough

– Key Takeaways

Final Words

One trend is clear – a growing cult-like faith in information. A belief that if

we hook up to the Internet, we'll be smart. Full of facts. Brilliant with

information.

As we hear these promises, we must balance faith in technology with

faith in ourselves.

Wisdom and insight often come not from compiling facts, but from simple

quiet reflection.

What we hold most valuable -- vision, leadership, integrity, morals -- can

be found only within us.

While embracing the future, we can -- we must -- remain loyal to our

unchanging humanity.

Ultimately, opening our hearts and following our dreams are truly our

best advanced Internet research strategiesNational Geographic