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© 2009 Minneapolis Area Association of REALTORS®
By Mark Allen, RCE, CIPS, CRS, GRI
Chief Executive OfficerMinneapolis Area Association of REALTORS®
Advanced Housing Market Reporting Made Simple
MARKET REPORTING TOOLSPOWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
2009 AE InstituteColorado Springs
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© 2009 Minneapolis Area Association of REALTORS®
PARADISE!
BE THE LOCAL EXPERT...
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© 2009 Minneapolis Area Association of REALTORS®
...IN A GLOBAL MARKET.
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© 2009 Minneapolis Area Association of REALTORS®
YOU ARE HERE
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© 2009 Minneapolis Area Association of REALTORS®
“Real estate is much like the weather. People don’t care about the national forecast, they care about the local forecast.”
– Lawrence Yun, NAR Chief Economist
QUOTABLE
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© 2009 Minneapolis Area Association of REALTORS®
OurTopic
What AreMarket
ReportingServices?
BriefOverview
MARKET REPORTING TOOLSPOWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
Advanced Housing Market Reporting Made Simple
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© 2009 Minneapolis Area Association of REALTORS®
RECEIVING VALIDATION
“You like me! You really like me.”– Sally Field, American Actress
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© 2009 Minneapolis Area Association of REALTORS®
INFO HWY CONGESTION
Swanepoel’sTREND 7
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© 2009 Minneapolis Area Association of REALTORS®
CONGESTION“I don’t need a million answers.I just want the good ones.”
– WebMD TV Ad
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© 2009 Minneapolis Area Association of REALTORS®
GUIDING PRINCIPLES
To provide the resources and leadership for REALTORS® to
succeed.
Advancing theAdvancing theMAAR MissionMAAR Mission
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© 2009 Minneapolis Area Association of REALTORS®
GUIDING PRINCIPLES
Real EstateReal Estateis Localis Local
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© 2009 Minneapolis Area Association of REALTORS®
Visuals MatterVisuals Matter
GUIDING PRINCIPLES
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© 2009 Minneapolis Area Association of REALTORS®
VISUALS + DETAILS
GUIDING PRINCIPLES
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© 2009 Minneapolis Area Association of REALTORS®
Make it Make it AvailableAvailable
GUIDING PRINCIPLES
Distribute.Distribute.Distribute.
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© 2009 Minneapolis Area Association of REALTORS®
GUIDING PRINCIPLESLocalEasy to UnderstandDetailReadily Available
BUT DON’T LISTEN TO US...If video on next page doesn’t work, please write [email protected] and we’ll send you a link.
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© 2009 Minneapolis Area Association of REALTORS®
WEEKLY ACTIVITY REPORT
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© 2009 Minneapolis Area Association of REALTORS®
LOCAL MARKET UPDATES
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© 2009 Minneapolis Area Association of REALTORS®
MONTHLY INDICATORS
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© 2009 Minneapolis Area Association of REALTORS®
HOUSING SUPPLY OUTLOOK
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© 2009 Minneapolis Area Association of REALTORS®
SUPPLY-DEMAND RATIO
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© 2009 Minneapolis Area Association of REALTORS®
HOUSING AFFORDABILITY
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© 2009 Minneapolis Area Association of REALTORS®
2000
Source: USA Today analysis of Federal Financial Institutions Examination Council data.By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY
“UH-OH”
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© 2009 Minneapolis Area Association of REALTORS®
2007
Source: USA Today analysis of Federal Financial Institutions Examination Council data.By Brad Heath, Joshua Hatch and Dave Merrill, USA TODAY
By 2007, the national average was 9% of all borrowers, a rate higher even than at the peak of the U.S. housing boom in 2006.
“OH SH__”
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© 2009 Minneapolis Area Association of REALTORS®
REACTING TO “UH-OH”
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© 2009 Minneapolis Area Association of REALTORS®
EXTREME LOCAL DETAIL
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© 2009 Minneapolis Area Association of REALTORS®
MAPPING
Maximize your visual appeal.
If video on next page doesn’t work, please write
[email protected] we’ll send you a link.
Slideshare appears to have some glitches.
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© 2009 Minneapolis Area Association of REALTORS®
“THE SKINNY” BLOG
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© 2009 Minneapolis Area Association of REALTORS®
HOW REALTORS® USE IT
Client ConsultationBlogs and WebsitesSocial NetworkingMarketing!Business Planning
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© 2009 Minneapolis Area Association of REALTORS®
BROKER WEBSITES
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© 2009 Minneapolis Area Association of REALTORS®
AGENT WEBSITES
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© 2009 Minneapolis Area Association of REALTORS®
AGENT BLOGS
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© 2009 Minneapolis Area Association of REALTORS®
FACEBOOK
BUT DON’T LISTEN TO US...If video on next page doesn’t work, please write [email protected] and we’ll send you a link.
Slideshare appears to have some glitches.
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© 2009 Minneapolis Area Association of REALTORS®
News MediaGovernmentStrategic PartnersUniversitiesThe Public
HOW OTHERS USE IT
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© 2009 Minneapolis Area Association of REALTORS®
INFLUENCING THE STORYPrices and interest rates fall, affordability at four-year high | February 15, 2008 | ThisWeek Online
Big discounts push increase in September home sales |October 10, 2008 | Star Tribune
Local real estate outlook: Lots of trouble, but a few positive signs too | February 13, 2009 | MinnPost
Has flood of foreclosures begun to recede? | January 28, 2009 | Star Tribune
Fewer foreclosure homes on market in Twin Cities |January 27, 2009 | Saint Paul Pioneer Press
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© 2009 Minneapolis Area Association of REALTORS®
INFLUENCING OTHERS
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© 2009 Minneapolis Area Association of REALTORS®
INFLUENCING THE PUBLIC
“[I was] provided reports from your association which provided so much granular detail and data points that answered so many of my questions – and answers to questions I hadn’t even asked (but should have). Without this data, I’d still be questioning my REALTOR®.”
– Joseph Colianni, Senior Vice President, Wells Fargo Bank, N.A.
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© 2009 Minneapolis Area Association of REALTORS®
DISTRIBUTION STRATEGY
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© 2009 Minneapolis Area Association of REALTORS®
DISTRIBUTION STRATEGYPrivate label. We thought our brokers would want this, but they wanted a trusted, third-party element instead.
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© 2009 Minneapolis Area Association of REALTORS®
DISTRIBUTION STRATEGY
Weekly e-newsletterWebsiteOffice visitsAdvertorialCE classesPrint publicationsTargeted emails to brokersAnd best of all…
Unfettered access.
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© 2009 Minneapolis Area Association of REALTORS®
RAVING FANS!
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© 2009 Minneapolis Area Association of REALTORS®
RIDE THE ELEPHANTNot all of your members are paying attention. You could march a parade of elephants past them and they wouldn’t notice. Don’t worry about that. Ride the elephant you have.
Local housing market information IS IMPORTANT. And the best REALTORS® in your market will recognize and utilize the products you give them.
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© 2009 Minneapolis Area Association of REALTORS®
ENGAGING THE BOARD
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© 2009 Minneapolis Area Association of REALTORS®
If you build it…
HOW IS THIS SIMPLE?
…they will come.
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© 2009 Minneapolis Area Association of REALTORS®
Start. But start…
HOW IS THIS SIMPLE?
Small
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© 2009 Minneapolis Area Association of REALTORS®
Unquenchable demand.
HOW IS THIS SIMPLE?
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© 2009 Minneapolis Area Association of REALTORS®
PRODUCT DEVELOPMENTFrom concept to production:
InputInput
RefineRefineInputInput
InputInputDesignDesign
InputInput
AdjustAdjustBuildBuild
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© 2009 Minneapolis Area Association of REALTORS®
COLLABORATION
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© 2009 Minneapolis Area Association of REALTORS®
EXPEDIENCY vs. PERFECTION
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© 2009 Minneapolis Area Association of REALTORS®
Real Estate is LocalReal Estate is LocalIn a consolidating, globalizing economy, it is critical to own your local space.
It is the difference between designing your own future and having it dictated to you.
REMEMBER…
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© 2009 Minneapolis Area Association of REALTORS®
YOU ARE THE VALUE-ADD
MLS data is the richest, cleanest and most powerful real estate data available.
Use it to advance your cause. You are the expert. You own the data!
And when the REALTOR® Property Resource (RPR) comes to be…
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© 2009 Minneapolis Area Association of REALTORS®
BUT DON’T LISTEN TO US
JeremyConaway
StephanSwanepoel
Saul Klein
ML YES!
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© 2009 Minneapolis Area Association of REALTORS®
MAGIC?
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© 2009 Minneapolis Area Association of REALTORS®
THE RECIPE
Start w/ Heaping Spoonful of Common Sense
Stir w/ High School Level Math
Lay Upon Bed of Technical Programming
Sprinkle it With Branding Spice
Splash With Local Color
Serve to Masses
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© 2009 Minneapolis Area Association of REALTORS®
IF WE CAN DO IT...
So can you!
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© 2009 Minneapolis Area Association of REALTORS®
IF YOU DON’T WANT TO...
We can do it for you.
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© 2009 Minneapolis Area Association of REALTORS®
IF YOU DON’T WANT TO...
SHAMELESS PROMOTION
ALERT
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© 2009 Minneapolis Area Association of REALTORS®
MARKET REPORTING PARTNERSAustin Board of REALTORS® in Austin, TX
Collin County Association of REALTORS® in Plano, TX
Contra Costa Association of REALTORS® in Walnut Creek, CA
Metrolist, Inc., Denver, CO
Greater Lakes Association of REALTORS® in Brainerd, MN
Houston Association of REALTORS® in Houston, TX
Metropolitan Regional Information Systems, Inc. in Washington, DC
Multiple Listing Service, Inc. in Milwaukee, WI
Northeast Florida Association of REALTORS® in Jacksonville, FL
North Metro REALTORS® Association in Coon Rapids, MN
Peoria Area Association of REALTORS® in Peoria, IL
REALTOR® Association of the Sioux Empire in Sioux Falls, SD
REALTOR® Association of Southern Minnesota in Mankato, MN
Southern Twin Cities Association of REALTORS® in Eagan, MN
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© 2009 Minneapolis Area Association of REALTORS®
OWN YOUR SPACE
REALTOR® Association of the Sioux Empire in Sioux Falls, SD
“We had problems with conflicting information. Once we started using your stats, we became the only legitimate and trusted source of housing market data. Now everyone comes to us first.”
– Bart Hacker, CEO, RASE
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© 2009 Minneapolis Area Association of REALTORS®
IF NOT NOW...
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© 2009 Minneapolis Area Association of REALTORS®
IF NOT YOU...
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© 2009 Minneapolis Area Association of REALTORS®
Thank you for your time.
MARKET REPORTING TOOLSPOWERFUL. EASILY UNDERSTOOD. ALWAYS CURRENT.
Mark AllenJeff Allen Greg Sax