Advanced Drain Plug Program TM & Copyright © 2011 Rapidfix Industrial (Asia) Ltd.
The smart solution….
THE INTELLIGENT DRAIN PLUG
SPECIAL O-RING FEATURE
o Safe sealing function: Heat resistant material, expands upon contact with engine oil, acting as extra seal to reduce risk of oil leakage.
o Anti-vibration function: O-ring firmly grips threads – higher prevailing torque prevents self-loosening caused by vibration.
o Thread guard: less torque needed, protects oil pan thread of damage
o ECO-protection: reduces oil leakage into environment - robust design - safe for re-use.
SMART-O is manufactured by Rapidfix Industrial Smart material technologies International patents awarded or pending: made in Germany and USA USA patent # US 6,752,174 B2 Europe: EP11156079.3
Negative Publicity search results for
‘oil drain plug leak’ (15-6-2011)
and numerous of detailed consumer reviews in Google
Drain plug failure - worldwide End-user complaints - Australia
http://www.fordaustraliaforums.com/forum/showthread.php?6711-Anyone-Been- to-K-Mart-Auto-for-Service
Drain plug failure - worldwide End-user complaints - Norway
http://www.nissan4x4.no/forum/viewtopic.php?f=11&t=1892
Oil pan and thread wear, engine damage Negligent installation, loss of plug, sudden oil loss, engine damage Stripped threads and damaged oil pan
Over-torqued plug Stripped threads Stripped threads damaged oil pan
Result: increased risk of oil leakage and damage to other parts
Oil leaks Replace damaged oil pan!! Oil stains
oil pan = 200 – 400 US$ Oil leakage from oil pan Oil stains on driveway & roads
Drain plug falls out
Plug is still loose!!! Sudden oil loss
oil leak Engine Customer Forget to torque Replacement drives off… drain plug
SMART-O the Eco-protector The water pollution cycle
o Engine oil is a major source of water pollution o Oil spills normally travel directly from the street to water sources (see graphic below) o 3.8 Liters oil spill contaminates 3.8 million liters of water o 684 million liters of used motor oil unaccounted for annually in the US alone o Risk of sudden oil loss increases with the frequency of oil changes in any service ops. o Environmental clean up cost for usable water are increasing
Oil spill
Water Storm source drains
Storm drain run-off
Drain plug repair Prevention is better…
There are many drain plug repair kits on the market…
There is a simpler + better solution: Don’t even let it happen - use SMART-O! The safest drain plug for your customer’s cars and the environment.
Unique O-ring system Fail-safe mechanism
oil drip Potentially leaking out of oil pan
O-ring expansion o Special material technology o Self-expands by ~ 10%
upon contact with oil
Oil pan thread
Oil pan
SMART-O plug insertion Image show plug with O-ring being inserted into oil pan where leaks normally occur
Torque-Tension Testing SMART-O vs. regular OEM plug
Result: SMART-O showed higher prevailing torques during tightening and loosening cycles compared to regular OEM plugs without O-ring system.
Tightening Regular OEM plug SMART-O plug Statistical analysis Prevailing torque in inch lbs.
1-sigma scatter 5.099813 7.160241 Average 4.514286 16.42857 Median 2.2 15.2
Loosening Regular OEM plug SMART-O plug Test carried out by the Fastening and Statistical analysis Prevailing torque in inch lbs. Joining Research Institute of Oakland 1-sigma scatter 0.412311 6.382163 University
Average 6.3 25.78 Median 6.5 28.2
Maximum torque specifications range from 8 – 30 inch lbs.
Self–Loosening Test SMART-O vs. regular OEM plug
See the testing video sequence online:
www.youtube.com/watch?v=DrUZghueL1M
installation process
1. Use the SMART-O Guide to identify the correct plug to use in the vehicle
2. Check the SMART-O Chart 3. Use gauge tool inside the lid of the case to to compare old plug find the right plug in the case and double-check fit
– 17 plugs cover over 90% of market
Audi Land Rover Acura Lexus Alfa Romeo Mazda BMW Mercedes Buick Mercury
F1 R20 R4 R5 R1 Cadillac Mitsubishi Chevrolet Nissan Chrysler Oldsmobile Citroen Opel Dacia Plymouth Dodge Pontiac Eagle Porsche R6 F3 R11 R16 S18 Ford Renault Fiat Saab GMC Saturn Honda Scion Holden Subaru Hummer Suzuki Hyundai Skoda
R3 R23 S13 R21 R22 Infinity Toyota Isuzu Vauxhall Jeep Volkswagen Jaguar Volvo
Find all these vehicles in our product guide
R24 R9
- consolidated plug range Less plugs - same coverage
o Form-fit-function: thread diameter + thread pitch o Consolidation of 30+ different plugs to serve same purpose o 17 plugs fit same number of vehicles as with a ‘regular’ range of plugs o Less inventory – more effective use of stock
product map
Communication and Edu: Eco, features / benefits
Packaging & Promo Mix / Product + Brand Education
PARTS RETAILER / SERVICE SITE :
• Blister pack 1 unit / Assortment case / bulk box • Clip Strip / hangers • POS rack display / Video • POS poster / table tops / Banners • Certificates
DISTRIBUTOR / OEM dealers
• Multi-Kits / Packs: 100,500,1000 • Brand Edu: Flyer / Poster / Banner / Video / Promo items • OEM plug bag
Auto OEM • Bulk box & Poly-bags
• 15-20kg
Product characteristics: Combined quality, features, innovation, packaging, etc.
Packaging – workshop / service area Complete starter kits for workshops / distributors
SMART-O-kit : Effective way to start up new service stations, workshops and dealers with a complete kit of products, training and marketing materials:
o SMART-O-case - plug assortment kit
o SMART-O-guide to which plugs fit all vehicle types, makes and models
o Gauge tool for matching up any drain plug!
o Poster - for in-store display
o Counter display with info leaflet and customer survey
o SMART-O installation instruction card
o Training + Educational DVD for staff
o Order forms - quick access to plug refills
Assortment case 12 Plugs – European Market
Fits following car makes:
Audi Land Rover Lexus Acura Mazda Alfa Romeo Mercedes BMW Mercury Buick
Cadillac Mitsubishi Chevrolet Nissan
Oldsmobile Chrysler Opel Citroen Plymouth Dacia
Dodge Pontiac Eagle Porsche
Renault Ford Saab Fiat Saturn GMC Scion Honda
Holden Subaru Suzuki Hummer Skoda Hyundai Toyota Infinity Vauxhall Isuzu
Jeep Volkswagen Volvo Jaguar
marketing Labelling, packing, storage = one system
Distinctive head marking Boxes can be stacked on on box label – no more shelves for easy storage and Can cut dispenser slot into box mix ups! inventory management
marketing Customer communication
POS print posters placed near check out area or product display for enhanced customer communication :
o Product awareness o Product information o Value-added services notice o ECO-protection message o Positive service perception
Poster > POS display > Retail pack
1. Create awareness: poster in customer service
2. Promote: plugs in desktop POS
3. Cross sell: offer plugs in attractive retail pack
Product merchandizing Cross-sell in auto service + retail area
Auto Workshop Customer Service / Retail
Case + refills Blister pack Poster + display Other promotions
Plug selection and display Auto service
Large plug matchup poster with most relevant vehicle types
SK – Speedmate, 4S / auto service chain , China
Convenient placement of refill packs for easy access
PromotionPoster and POS display in customer service area
Online marketing Consumer communication Online information platform for consumers Professional users, distributors of SMART-O plug :
www.smart-o-plug.com
Web promotions & advertising
Social media: blogs, Youtube etc
Distributor listing – get listed here!
360 Marketing Support Life cycle marketing
Website Online Consumers Distributors
marketing Expert
Endorsements Social Media
CSR Consumer comms. Endorsements
Public Relations Packaging
Merchandizing
Advertising POS
Edu video
Marketing ECO Promo
Protection Materials statements Try-me
Exhibitions promotions
Regular plug vs. SMART-O Disadvantages – advantages
Regular Oil Drain Plug - disadvantages SMART-O™ plug - advantages Basic sealing function - prone to oil leaks and drips Super-safe sealing performance Could loosen if not tight Anti-vibration function – extra safety Easy to mix up with similar plugs (cross-threading risk) Head marking = easy identify the right plug (thread guard) Prone to overtorquing to make sure it seals Maintains sealing function at lower torque due to O-ring Extra cost for gasket - replace each time Permanent O-ring seal, re-usable multiple times Plain-looking, basic commodity item Branded product, attractive packaging and marketing Vast range, difficult to manage Easy to manage, advanced program, reduced inventory Higher price for basic OEM plugs with no special features Equal or even lower cost than OEM plugs
X Added-protection in case of worn out oil pan X Increased repair order, up sell customer – extra profit
Comprehensive program: measurement gauge, assortment kits, product guides, wall poster guide,
X training videos, POS displays X Improved user experience – reduced risk of oil leaks X ECO-friendly – green marketing to end-users
advantages
INCREASE
INSURANCE LIABILITY PROFIT PER REPAIR ORDER RISK + EXPENSES
ENGINE + OIL PAN ENGINE + OIL PAN DAMAGE PROTECTION
HUMAN ERROR SERVICE + SAFETY + SERVICE TIME
CUSTOMER RETENTION CUSTOMER COMPLAINTS
NEGATIVE SERVICE POSTIVE COMPANY IMAGE EXPERIENCE
OIL LEAKS INTO ECO-PERFORMANCE ENVIRONMENT
EFFICENCY INVENTORY COSTS
REDUCE