Adv524 high school_presentation_pp

ST. CLAIR COLLEGE

ADVERTISINGADVERTISING AND MARKETING

COMMUNICATIONS

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INTRODUCTION

Group of third year Advertising and Marketing Communications students at St.

Clair College

•Katie Dunn

•Walter Kochan

•Dylan LeFrancois

•MacKenzie Stiers

•Maria Amato 1

AGENDA•Overview of the program

•Internship

•Classroom environment and course content

•Group Activity (for you!)

•Campus environment and life

•The Industry

•Question and Answers

•Data Mining

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ADVERTISING AND MARKETING COMMUNICATIONS•Three year program at St. Clair College

•Ontario College Advanced Diploma

•Program goal: to provide the students with the best and most up to date advertising and marketing communication skills of any school in Canada

•“Most up-to-date curriculum of any of the Ontario advertising schools” (Interactive Advertising Bureau of Canada)

•Admission requirements: OSSD (successfully complete high school!)

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PROGRAM HIGHLIGHTS

•Faculty have experience as senior advertising executives at major international and national companies

•St. Clair students have won more gold medals in Advertising and Marketing Communications competitions than any other college in Ontario

•Degree completion available- ability to transfer credits to select Universities in Canada, Australia, and the U.S. to obtain degree

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CLASSROOM ENVIRONMENT

•There is a lot group work (especially in 2nd and 3rd years), but there are still many independent assignments to complete.

•Examination is usually based on application and not memorization (open book exams in many of the classes)

•Everything you learn has a direct practical application

•Interactive environment where students are encouraged to participate in class discussions

•Lab time (scheduled into your day)4

TECHNOLOGICAL RESOURCES

•Computer labs (Macs and PCs)

•Entire Adobe Creative Suite software available on all computers

•Microsoft Student software available on all computers

•IT support available almost around the clock

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INTERNSHIP• In order to obtain your diploma you must

complete an internship (4 week minimum, likely unpaid, but some students are lucky enough to get a paid internship).

• Chance to gain relevant industry experience and become known in the field.

• Some students are offered employment from their intern positions, but almost all are given recommendation letters to help secure employment in the field.

• Faculty help to secure your internship position, since many have relevant high level connections in the industry. 1

RED BULL CAMPAIGN EXECUTIONS

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PRINT

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CLASSES

• Intro to Layout and Design

• Digital Design 1

• Advertising Copywriting

• Copywriting for Print MediaThat’s not on strategy.

Gord Oglan, Copywriting instructor: has a wealth of

knowledge for his students. You will learn to love and

appreciate him.2

EX OF STUDENT WORK

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TV/RADIO

http://www.youtube.com/watch?v=DRWYNUvGohY

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CLASSES

• Copywriting for Broadcast Media

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STORY BOARD EX

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DIGITAL

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CLASSES

• Web Design 1 and 2

• Integrated Internet Marketing

• Writing for the Web

• Search Engine Optimization

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MAPLE LEAF FOODS WEBSITE: INTEGRATED INTERNET MARKETING AND WEB DESIGN II

http://mapleleafeats.com 5

WEBSITE CREATION: SEO

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MARKETING

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CLASSES

• Principles of Marketing I and II

• Marketing Planning I and II

• IMC Campaigns I and II

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SOME OF OUR WORK

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PR/EVENTS/SALES PROMOTION/MOBILE MARKETING

Red Bull Crashed Ice Event

Red Bull Mobile Marketing

Red Bull Sales

Promotion (in store)

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CLASSES

• Public Relations

• Sales Promotion and Event Planning

• Mobile Marketing

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CONSUMER INSIGHTS

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CLASSES

• Segmenting Canadian Society

• Psychology of Advertising

• Consumer Research

• Consumer Insight

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MEDIA

Outdoor, magazines, online, mobile, TV, radio…. Red Bull takes advantage of a variety of media to reach its target audiences. 3

CLASSES

• Mass communications

• Print Media Estimating and Research

• Broadcast Media Estimating and Research

• Media Planning I and II and III

• New Media Planning

• Media Sales Excel: Your new best friend.

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MEDIA CLASSES: STUDENT WORK

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GUERRILLA MARKETING

• Unexpected marketing communication

• Used to create buzz and excitement

• http://www.youtube.com/watch?v=RDiZOnzajNU

• This one is for Coke and 007, but we want YOU to think up a guerilla marketing activity for Red Bull!

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ACTIVITY

• Break into groups of ten

• Each group will need to develop guerrilla advertising for Red Bull

• Prepare your idea as a group

• Be prepared to share your idea with the class (one to two minutes TOPS)

• Tell us why this idea will work for Red Bull

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RED BULL CREATIVE BRIEF

• Target Audience: Males and Females aged 15 to 19 in Canada

• Strategy: Get the target audience excited about Red Bull in an effort to create a stronger brand relationship

• Budget: there isn’t one! The sky is the limit for your ideas

• Remember to keep in mind the Red Bull brand image

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ST. CLAIR COLLEGE• Free tutoring is available for students who are enrolled in

any program at St. Clair

• One on one peer tutoring, group tutoring, walk in services

• The SRC

• Kind of like a student government, represent the best interests of students

• Provide funding for various clubs• Publishes the Saint (student newspaper)• Stages entertaining and informative events

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DOWNTOWN CAMPUS

• Campus located on Riverside Drive. You literally have a view of the Detroit Skyline

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DOWNTOWN CAMPUS

• Surrounded by restaurants and downtown life

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DOWNTOWN CAMPUS• Art Gallery of Windsor and Windsor Public

Library within walking distance

• Walkways, parks, and art on the river

• Student Centre on University and Victoria

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GETTING A JOB WHEN YOU’RE DONE

• Advertising and Marketing Industry

• Media Industry

• Research

• The job market is actually pretty good, especially in media with a focus on new media.

• St. Clair grads have an excellent reputation, especially the grads that go into media.

• 90% of grads are employed within 6 months of graduation

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SO, WHO AM I GOING TO WORK FOR?• Media: Shaw, Chorus, Bell, Astral,

Rogers

• Marketing: There are marketing opportunities in most major corporations. (ex position: vice president of marketing for Starbucks Canada)

• Advertising: Advertsing specific agencies such as J.W.T., TAXI, Maclaren, Red Lion

• Creative Suites: Dojo, La Communidad

• Research: Environicss, Envirosell4

QUESTIONS?

You have questions.

We have honest answers.

No one knows more about the student experience in this program than us.

We dare you to stump us.

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CONTACT LEN

Len Olszewski: program director

(519) 972-2727 ext. 4300

[email protected]

If you are interested in the program, or would like more information, contact Len.

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DATA MINING!If you would like Len to contact YOU, fill in your email address on the paper provided.

We highly recommend that you come check us out!

You can also find this power point on Slide Share. If you would like the link emailed to you, simply check the appropriate box.

If you would like to partake in a focus group pertaining to blood donation, check the appropriate box. We will need your email address for contact.

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SUMMARY

• Great program

• Awesome instructors

• Excellent job prospects in a growing industry

• Interactive and applicable classes (no useless learning)

• Downtown campus

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HAPPY HALLOWEEN!

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