CAMPBELL SOUP’S Women on the go CAMPAIGN CREATED BY DANIELLE KWIATKOWSKI
Jun 26, 2015
CAMPBELL SOUP’SWomen on the go
CAMPAIGN
CREATED BY DANIELLE KWIATKOWSKI
Target Audience
WORKING WOMEN!Especially heavy commuters
Key performance indicators
Goal of Campaign:
Focus on the convenience of soup and how it can be the
ultimate food on the go
Study Found:
Fill time workers (40+) workers consume more can of
soup per week
Message of Campaign:
“ Fits in a car cup holder, no spoon!”
“Office woman- run errands during lunch- always on the go!”
Big idea!
Show women “on the go” with a Soup on the
Go in their hand
Tools & Tactics
Social Media:
Facebook, Twitter, Instagram
Google Analytics:
Listen to what consumers are saying
Google Adwords:
Use keywords such as “FAST”, “RELIABLE”, “GREAT TASTE”, “ON THE
GO”, AND “CONVENIENT”.
Budget
$2,000,000!
To sum it all up
Important factors to remember:
Focus is on women in the workforce!
Indulging into their hard work
Campbell’s Soup is proud of these working women
Fast, Reliable, and Convenient
Thank You!