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@buzingerapp big-Ideas are the new sexy TRE NDS 1/2013 ADtrendhunting Buzinger, Madrid Octubre 2013 Buzinger, Madrid. Octubre 2013
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Aug 19, 2015

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Page 1: Adtrendhunting

big Ideas are the new sexy

@buzingerapp

big-Ideas are the new sexy

T RENDS

1/2013ADtrendhunting

Buzinger, Madrid Octubre 2013Buzinger, Madrid. Octubre 2013

Page 2: Adtrendhunting

big Ideas are the new sexy

@buzingerapp

big-Ideas are the new sexy

T RENDS

1/2013ADtrendhunting

Buzinger, Madrid Octubre 2013Buzinger, Madrid Octubre 2013

ADtrendhunting1/2013

1/2013 #digital content

Innovación en el espacio de trabajo#workplace Innovation

imputs, imputs#inspiración

Implementación de tendencias en redes sociales usando Marketing Mix

Tecnocreatividad#techLove

Innovación en el espacio de trabajo#gamification

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workplace Innovation

ADtrendhunting1/2013

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ADtrendhunting1/2013

http://www.youtube.com/watch?v=pI3qbTkbBfA

We All Want to Be YoungEl video 'We All Want to Be Young" es resultado de varios estudios hechos por BOX1824 en los últimos cinco años. BOX1824 es una firma de investigación especializada en tendencias de comportamiento y del consumo.

http://www.youtube.com/watch?v=pI3qbTkbBfA

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ADtrendhunting1/2013Lego calendar by Vitamins

The Lego calendar is a wall mounted time planner that we invented for our studio. Itʼs made entirely of Lego, but if you take a photo of it with a smartphone all of the events and timings will be magically synchronised to an online, digital calendar. It makes the most of the tangibility of physical objects, and the ubiquity of digital platforms, and itʼs also puts a smile on our faces when we use it!

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://vimeo.com/75500464

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

Open Innovation LabOpen Innovation Lab es un nuevo modelo de departamento abierto de I+D+i dirigido a empresas y personas emprendedoras.La idea es instalar una mesa de innovación abierta en las empresas colaboradoras. Con un calendario de actividades y dinámicas para generar Big-Ideas y Radical Innovation.

http://www.youtube.com/watch?v=pI3qbTkbBfA

Page 7: Adtrendhunting

workplace Innovation

ADtrendhunting1/2013

ADtrendhunting1/2013

#techlove

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

BGH "Microondas Musicales"Anunciante: BGHProducto: BGH Quick Chef MusicAgencia: Del Campo Nazca Saatchi & Saatchi

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOUhttp://www.youtube.com/watch?v=v8QbQWMUm7s

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

BGH NARIGONES Anunciante: BGH Silent AirProducto: Aires AcondicionadosTítulo: Narigones BGH

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOUhttp://www.youtube.com/watch?v=v8QbQWMUm7shttp://www.youtube.com/watch?v=UHhj4tcPAD8&feature=related

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

MaKey MaKey - An Invention KitMake a piano out of bananas, play Mario on Play Dough, let your kitty take a picture of herself. This is a simple invention kit for beginners, experts, and everything inbetween.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOU

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

NFC Business CardsWhen you say your first hello and present your business card, youʼre offering up a little piece of yourself - but with an NFC card it can be a great big piece.Embedded in the card is a tiny microchip. When itʼs touched to a smartphone, the chip asks the phone to do something. Something youʼve told it to. Perhaps download your portfolio, play music or video, load web pages, maps or apps, save your contact details - the possibilities are endless. Think of it like an enormous, dynamic and exciting third side.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOUhttp://vimeo.com/50052286

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workplace Innovation

ADtrendhunting1/2013

ADtrendhunting1/2013

#gamification

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

The Parisian Pinball ParkIn Paris, people will do whatever it takes to fit into a parking space. We took this as an opportunity to promote Active Park Assist, a Ford Technology that helps even the worst drivers park their cars effortlessly.We installed a giant pinball over a free parking space and programmed the bumpers of the front and rear cars to react as pinball bumpers. The more the drivers hit the bumpers, the higher their score.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOUhttps://www.youtube.com/watch?v=MlROUI0yRr0http://www.youtube.com/watch?v=DAM_HLj1QOo

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ADtrendhunting1/2013

http://www.slideshare.net/hellobleisure/14-23168752

Realidad aumentada catálogo IKEAEl Catálogo IKEA 2014 te permite ubicar virtualmente los muebles en tu casa mediante la realidad aumentada. Accede a esta función escaneando las páginas marcadas en el Catálogo IKEA 2014 con la app de Catálogo IKEA (disponible para iOS y Android), o navegando por las páginas del catálogo digital IKEA 2014 en tu Smartphone o tableta y a continuación simplemente coloca el catálogo impreso donde iría el mueble, elige el producto de la selección de la gama de IKEA y ¡mira cómo queda en tu casa!

http://www.youtube.com/watch?v=pI3qbTkbBfAhttp://www.youtube.com/watch?v=rfQqh7iCcOUhttps://www.youtube.com/watch?v=MlROUI0yRr0

Page 15: Adtrendhunting

ADtrendhunting1/2013Escape Machines - Surprise

Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.phphttp://vimeo.com/51408113#http://www.youtube.com/watch?v=BRAM8MpqIeA#t=81http://www.youtube.com/watch?v=QPr0iRKQ7IMhttp://vimeo.com/21479308

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workplace Innovation

ADtrendhunting1/2013

ADtrendhunting1/2013

#social

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ADtrendhunting1/2013#EcuaciónPolo Volkswagen

If a Polo leaves from Cap de Creus and horse from Finistre, where will they meet? Solve the Polo equation in their website and win the car

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.php

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ADtrendhunting1/2013The Instagram Menu

People love to Instagram their food when they go out. Comodo, a new latin american restaurant in NYC transforms our love for sharing food photos into the first ever Instagram Menu.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.phphttp://vimeo.com/51408113#

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workplace Innovation

ADtrendhunting1/2013

ADtrendhunting1/2013

#TECHLOVEinspiration

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ADtrendhunting1/2013Adobe Creative Day

One Photoshop magician, one bus stop and lots of hidden cameras.The whole day of inspiring sessions can also be seen On Demand from June 12. Want to be there live on the 11th? Register here: http://www.adobecreativedays.com/

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.phphttp://vimeo.com/51408113#http://www.youtube.com/watch?v=BRAM8MpqIeA#t=81

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ADtrendhunting1/2013So what is 'Integrated Advertising'?

Trying to make sense of that ambiguous term called -Integrated Advertising.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.phphttp://vimeo.com/51408113#http://www.youtube.com/watch?v=BRAM8MpqIeA#t=81http://www.youtube.com/watch?v=QPr0iRKQ7IM

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ADtrendhunting1/2013Magno App. Buzinger project

El objetivo de este brief es crear una Aplicación Móvil que sirva para alojar las acciones de la marca y sus campañas especiales. En esta ocasión se trata de desarrollar una Guía 2.0 para las acciones de la ruta del carajilloTodas las campañas en la palma de la mano. El desarrollo de las campañas se documentará para generarcontenidos que se sumarán a los canales digitales del marca.

http://www.youtube.com/watch?v=pI3qbTkbBfAhttps://www.ecuacionpolo.com/winner.phphttp://vimeo.com/51408113#http://www.youtube.com/watch?v=BRAM8MpqIeA#t=81http://www.youtube.com/watch?v=QPr0iRKQ7IM

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T RENDS

1/2013ADtrendhunting

Buzinger, Madrid Octubre 2013Buzinger, Madrid. Octubre 2013