Measuring Digital ROI Rachelle Considine Chief Operating Officer Future US
May 18, 2015
Measuring Digital ROI
Rachelle Considine Chief Operating Officer Future US
Evolving Digital Landscape
Pressure to Perform
Pressure to Perform
Pressure to Perform
Surviving the Changes
Surviving the Changes
Future’s Solution
ü Always answer the ‘SO WHAT’
ü PROVE THE POWER of the media campaign
Future’s Solution
Future’s Solution
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
Case Study: Skyrim Food Truck
92% favorable mentions
Case Study: Skyrim Food Truck
20.8 million total impressions
6.4 million social media impressions