Social marketing Context Optional presents at ad:tech's Expo Theater on the benefits of going social.
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1. Determine Your Goals 2. Focus on the Stream, Not Tabs3. Be Conversational, and Moderate the Conversation4. Reward Your Fans5. Don’t Market in a Silo
• Facebook marketing should address a specific marketing goal: Are you trying to raise brand awareness? Provide deep user engagement? Drive web traffic? Garner contest entries? Improve brand favorability?