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© Context Optional, Proprietary & Confidential [email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 9410 ad:tech San Francisco How to Seat Diners Using a Mobile App: The OpenTable Case Study April 2010 06/06/202 2
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ad:tech App Exchange: OpenTable iPhone app case study

Dec 06, 2014

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Social marketing company Context Optional presents the OpenTable iPhone app case study at ad:tech's App Exchange
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Page 1: ad:tech App Exchange: OpenTable iPhone app case study

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[email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105

ad:tech San Francisco

How to Seat Diners Using a Mobile App: The OpenTable Case StudyApril 2010

04/10/2023

Page 2: ad:tech App Exchange: OpenTable iPhone app case study

© Context Optional, Proprietary & Confidential2

From Web to Mobile

Objectives:

Bring robust online reservation system to the iPhone

Incorporate location sensitivity

Seamlessly transition Web serviceto mobile device

Page 3: ad:tech App Exchange: OpenTable iPhone app case study

© Context Optional, Proprietary & Confidential3

Leveraging the Platform

Solution:

Use OpenTable’s APIs

Use GPS Integration

Real-time Usability

Page 4: ad:tech App Exchange: OpenTable iPhone app case study

© Context Optional, Proprietary & Confidential4

Results

Top 50 most downloaded application on the iTunes store. Seated over 2 Million Diners as of February 2010

Page 5: ad:tech App Exchange: OpenTable iPhone app case study

© Context Optional, Proprietary & Confidential5

Questions?

Kevin Barenblat, co-founder and CEO

[email protected]| +1.415.738.7997