Adsong Presentation - July 2009

Presentation Deck - July 2009President

Benjamin Masse

A context-sensitive digital content

promotion tool that addresses the total

value chain from content targeting to

placement.

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The Google AdSense for Digital Content

Digital content engages audience, bringing value to content sponsorship

Creates a new channel for organically targeted, entertainment advertising

A context-sensitive digital content promotion tool that addresses the total value chain from content targeting to placement.

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Experience delivers

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Key Team

Andre Taliercio - Business Development - André Taliercio was recently the Chief Revenue Officer Of All Dig Down, after fulfilling the duties of CFO at Rapidwave Inc.. André has occupied various leading positions in high tech ventures such as LuuLuu.com, Ennov, Investix, PNB, after successfully forming and managing Linktech. André holds a Master in Economics, a master in Finance and MBA from Paris IX University. He has been living in New York since 1991

Benjamin Masse - CEO & Business and Product Development - Accumulating more than seven years experience in this field, he believes in the potential of innovative products around the internet and mobile applications to boost the marketing of entertainment content.

Hubert Sirois - CTO & Software Architect - Hubert combines 10 years of experience in IT including 5 years as Director of Technology. In addition to his technical skills, he brings participative management where everyone contributes to organizational success. His analytical and synthetic mind is precursor to creative solutions put forward throughout his career.

Stephen Diamond - Software Development - Stephen has over 7 years experience in engineering software using various technologies. Alternately software engineer, designer, developer and team leader, he has built a solid reputation in various businesses throughout North America.

@benjaminmasse

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The Largest Ad Network for Targeted Digital Content

Our Vision

Entertainment is a natural vehicle for advertizing. Users divert their attention to entertainment and their mind is turned into receptive mode.

We believe that at this point advertising becomes more efficient and as a result commands a higher eCPM.

Our ambition is to build from Adsong a platform dedicated to Music Creators/Labels/I n d i e s , P u b l i s h e r s a n d advertisers. This platform will link Music Creators/Labels/Indies, Advertisers/P u b l i s h e r s t h r o u g h t h e Adsong ad network.

Our Ambition

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Converging Market NeedsConsumers

Looking for content

EntertainmentIndustry

Craving direct relationship

with consumers

Ad Networks& Publishers

Personalization and vertical

networks targeting

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Make money from digital content

Distribute your digital content to sites all over the Internet and mobile applications

Analyze and track where and how often your digital content is being enjoyed

Reach consumers online through digital content

Engage with your target audience while they are paying attention

Make money from digital content on your site

Entertain your users with personalized entertainment

Increase user loyalty

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Content Promoter

Music, Videoclips, Movie Previews, TV Previews, Short Clips, etc.

Adsong Benefits

A new vehicle to promote and monetize digital content

Get traffic to their sites

Build a viral community through the widget social network capabilities

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Advertisers

Adsong Benefits

Reach their audience through the millions 30s songs in our catalogue (Rhapsody partnership). Our technology enables brand advertisers to run ads before the display player and inter-level ads in between songs. We are planning many types of ads:

Pre-display player ads: Ads 300x250 will be displayed for a few seconds before the music player appears

Peel-away ads: Ads is wrapped around the payer through a peel-away

Inter-play ads: ads will show between 2 song listening

Users will notice the ads since they need to click on the Play button

Advertisers can offer full length song to users, and link this offer to the song

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Publishers

Adsong Benefits

Beyond just the entertainment, every Adsong displayed on their site will earn bonus ad revenue

Publishers will be able to compliment their existing on-page ads with extra money from the sale of song

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Adsong - A Robust and Thorough Ad Server and Ad Network

Adsong provides the highest quality stats and tracking for Content Creators, Advertisers, and Publishers. Track impressions across all publishers’ sites to find out which content or categories of content are most popular with users.

Adsong Stats - State-of-the-Art Technologies

OpenX Ad Server is a powerful open source platform that manages advertising for more than 150,000 websites in over 100 countries. More than 300 billion ads run through OpenX Ad Servers each month.

Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.

When your content is easier to share, people are more likely to share it. With ShareThis, users can import address books and friend lists, and share content with them through any service they choose.

See what 55,400 companies have already discovered: Salesforce CRM delivers results. Not to mention the peace of mind that comes with knowing that so many companies trust salesforce.com with their customer information.

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Form Builder, Response Reports & Performances

You can see how your forms are performing with statistics like completion time and drop-out rate (*). Data is automatically aggregated and displayed in charts.

Leveraging

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You don't have to set up a database or do any sort of programming. We take care of storing your responses, which you can browse using our online interface. We also provide an RSS feed, email notifications, auto-responders and many more features.

With our state-of-the-art and free Form Builder you can create forms that look great in just a few minutes. You can even try it right now, no registration is required to start building your web form. You can also choose among dozens of form templates shared by our users to get started.

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Advertisers and promoters are looking for ways to connect to, and engage, their target markets.

AdSong Positioning

UntargetedMass

Advertising

ExperientialInteractivity

PersonalizedTargeting

Passive Display

Traditional

Banner Ads

Experience the Productis

Free CD by Prince in

Coke on Facebook

iTunes StoreRich Media

Marketing

Behavioural

Marketing

According to eMarketer’s Online Predictions for 2008 :

“Music labels and marketers will step up their experimentation with new and emerging business models as the CD continues to fade away.”

“Expect to see more ad-supported sites, monthly subscription services, full-track mobile download offerings and use of social networks as music discovery and sales tools.”

“Figures for online advertising - along with mobile - will continue to grow, and will ride out potential economic storms.”

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4.5 trillion display ads were served in the U.S. alone

During 2008, comScore estimates that 4.5 trillion display ads were served in the U.S. alone. That comes out to more than 2,000 Internet ads per month per person. And, believe it or not, the number of ads served up actually declined a little during the year as publishers tried to push up CPMs (the amount they can charge per thousand ad impressions) by reducing inventory.

Towards Better Ads

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417 Saint-NicolasSuite 400

Montreal, Quebec, H2Y 2P4

Canada

+1 (514) 798-3707 x2029

+1 (514) 591-9446

Contact

[email protected]