Ads List Changes

© 2010 MediaMind Technologies Inc. | All rights reserved

Limor Nadav-Greenberg| Solution Specialist

January 2011

Ads List Changes


▸ Case Study

▸ Master Ads List

▸ View Master Ads copies

▸ All Ads List

▸ New Ads Statuses

Agenda


Case Study: Melrose Place & Vampire Diaries


Remember Melrose Place & Vampire Diaries…?

Each program had a different premiere dateEach program had both standard and rich ads

79 Original Ads (Master Ads) and a total of 1512 ads422 Placements

Each placement contained ads of the two seriesThe weight between the standard and rich ads needed to change before, during and after the premiere date.


Challenging workflow

Original Ad

1. No ties between master ad and its copies:Editing of ad copies of the same original ad – challenging

(hard to locate if they don’t bear the same name).

Attached

Attached

Attached

Attached


Challenging workflow

2. Many ads gathered in one general list – hard to manage!

© 2010 MediaMind Technologies Inc. | All rights reserved© 2010 MediaMind Technologies Inc. | All rights reserved

There must be a better way

to do it…



Master Ads!


What is Master Ad?

A Master Ad is an ad that was created in the system by:

Create new (either manually, from bundle, or mass std.) Copying an ad

'Ad Copy' is an ad created in the system during the attachment process of master ad to placements.


Master ad Hierarchy

▸ The Master Ad itself never gets attached to any placementThe system now creates an ad copy (with separate ad ID) for every placement

Master Ad

Placement 1

Placement 2

Placement 3

Copy 1

Copy 2

Copy 3


Master ad Hierarchy

▸ The connection between the master ad and its copies is kept, and displayed in the ads list.

▸ When editing a master ad, the system will automatically open the edit multiple screen for its copies.

Master Ad

Copy 1

Copy 2

Copy 3


Let the System

Talk


Solution 2: Split Ads List

General Ads List Master Ads List All Ads List


General guidelines:

▸ All serving related actions have been moved from the Ads list to the Delivery group context.

Thus, Delete, Disable and Rotation Settings – are done on the Master ad, through the Delivery Group.

▸ Creative related actionsCan still be done on each ad copy separately, without affecting any of the other copies.


Master Ads List

Contains Master Ads onlyAd copies created through the attachment of an ad to placements are not included in this list.


Master Ad Copies View

Master Ad copies viewEasy way to locate all ad copies of a certain mater ad, and edit multiple them (to apply a change to few of them).


Master Ads List

Contains Master Ads onlyAd copies created through the attachment of an ad to placements are not included in this list.


All Ads List

▸ Includes all ads in one flat list.


All Ads List

Any action that changes the serving is done on the Master ads level, which is why 'Delete', 'Attach' and 'Disable' bottons are not available for ad copies.* Disable will be available for Matser ads under 'More' in the next version.


New Ads Statuses

Icon Status Meaning

MasterAn ad that was created from scratch or by copying an ad (but not through an attachment process), and is not assigned to any campaign.

Master Assigned A master ad that has been assigned to a campaign.

Master, Has Attached Copies

A master ad that participated in an attachment process. This ad now has ad copies that are attached to each of the placements. The master ad itself is not attached to any placement.


Upgraded and non-upgraded accounts’ work

Upgraded Agency Not upgraded Agency

Upgraded Creative shop √

Once an ad is attached to a non upgraded campaign, it will behave according to the old process.

Not upgraded Creative shop

Ads attached to upgraded campaigns will behave according to the logic used in the new platform. √

Because the agency’s upgrade status determines the behavior of new campaigns in the system:

Thus, the Master ad would become “Not attached ad” and would be attached to a placement, as the old process dictates. Once attached, this ad will switch location to the All Ads view.

When trying to edit such ads, the system will alert the user of the consequences of it.


Backward Compatibility - Upgraded users’ view

Item View

Master Ads List Will display ads that are related to “New” campaigns

In case an ad is not related to a campaign yet, it will appear as master ad.

All Ads view Will display both ads that are related to “Old” and “New” campaigns (the status of the ad will indicate the relation to campaign).

Actions would be permitted on the ad according to the campaign it is related to.

For Media and Creative users:


Backward Compatibility – Non upgraded users’ view

Item Before/After upgrade

View/behavior

Ads List New campaign -The original ad would not be ‘attached’ (because it is considered a master ad in the system and a master ad is never attached itself).

-Users will be able only to assign ads to a new campaign but not attach to placements.

-Ad copies cannot be deleted or disabled.

-A master ad that was attached cannot be deleted.

Old campaign As usual

For non-upgraded users:


Hands On


Thank you!


Action Today MM UpgradeDisable an ad

Not available for Not attached ads Not available for Master/Master AssignedAvailable for Attached / Published / Live ads

Available for Master Attached/Master Live

Delete Not attached and Ad Attached can be deleted.

A master ad can be deleted only if it is not related to a delivery group.

Published ad and Live ad cannot be deleted.

Ad copy (Ad Attached) cannot be deleted. An ad copy can be deleted by removing its master ad from the delivery group. There will not be a way to delete an ad copy directly from the ads list.

Assign to campaign

Not Attached and Attached ads can be assigned to a campaign (through attachment to placements, or in the Ads flow).

Master ads can be assigned (to any campaign – upgraded or not upgraded) in the Master ads view.

Published and Live ads cannot be assigned.

Ad copies cannot be assigned (the assign option is not available in the All Ads view at all).

Attach Not Attached and Attached ads can be attached to placements (through the attach button from the Ads list, or in the Ads flow).

Master / Master Assigned / Master attached can be attached to placements.

Published and Live ads cannot be attached.

Ad Copy cannot be attached to placements.

Ads List Changes

Documents

ad ad copy

ad copies

ad flow

mediamind technologies

rights reserved8 master

different ads

ad editing flow

separate ad id