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ADs In My Life Advertising Analysis
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ADs in My Life

Apr 11, 2017

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Marketing

Pei-Chieh Kao
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Page 1: ADs in My Life

ADs In My Life Advertising Analysis

Page 2: ADs in My Life

1. This is a digital banner on ad week.com.2. This digital banner shows people beautiful photos and slogans to tell people how good

those places are, and it's not cost you too much mone. If people click the banner, it is going to take you to the booking website of Alaska Airline right away.

3. This ad was intended for both males and females, 26-45, who are working in advertising industry. They are busy of stressful work.

4. This ad of Alaska is trying to make people aware how good is taking a vacation. Booking a flight ticket now and go. It's very easy and won't hurt your life. To increase people's motivation and reduce their pain of spending money.

Page 3: ADs in My Life

1. This is a outdoor ad in the Bart station.2. The slogans of this ad is like a note style which is a telling people what kind of company it

is. It has not complex picture but only words let people can get the messege quickly, and it's easier to get for commuters. Big logo and promotion information can catch people's eyes and make this ad stay in their brain longer.

3. This ad was intended for both males and females, 26-45, who are commuting with Bart and working in the downtown San Francisco, busy in the weekdays.

4. This ad is trying to make commuters to check what the TaskRabbit is. People are sensitive about promotion informations, specially for the commuters.

Page 4: ADs in My Life

1. This is a digital banner on design-milk.com.2. This banner of Airbnb uses beautiful pictures to attract people's attention and encourage

people to explore these amazing places .3. This ad was intended for both females, 18-34, who like beautiful designs also adventures. 4. Airbnb is an app who let people experience different living places from hotels. With this

beautiful banner, they hope use the key words like explore and the amazing houses people don't live there usually to attract people who love design and want to be different with others to download their app.

Page 5: ADs in My Life

1. This is a print ad of Cylance on a Bart train.2. This ad put a CEO’s (who are in high position)photo to make people think it's an important

problem, and even CEO needs to worry about it. Normal people like us need to follow them.

3. This ad was intended for both males, 26-45, who use computer and cloud a lot to save their important files and informations, working in companies of technology or business.

4. The ad is trying to make people aware how important is your cyber security and invite people to check their website.

Page 6: ADs in My Life

1. This is a print ad of Candy Crush on Bart train.2. This ad is using cute pictures and the snap shot of the game to tell people Cany Crush

Jelly is still with the same style as people are familiar. The slogan mentions San Francisco to make people living in Bay Area feel this is specifically designed for them.

3. This ad was intended for females, who are taking Bart to commute. They play mobile devices a lot on the train. The commuting usually cost people 30 to 40 minutes.

4. This ad is trying to tell people who are commuting that here is a game for you,San Francisco people. This game is cute, familiar, but a different than before.