Ads and Google AdWords Integrations Databox …...Ads and Google AdWords Integrations Databox Partner Program 7/12/17 Agenda for Today: 1. What’s Available? 2. How does Databox allow

Reporting on Ad Campaigns using the Facebook Ads and Google AdWords Integrations

Databox Partner Program

7/12/17

Agenda for Today: 1. What’s Available?

2. How does Databox allow you to take your Facebook Ads campaigns to the next level?

3. Facebook Ads Query Builder Demo

4. Google AdWords Query Builder Demo

5. Newly Released Feature: Annotations

6. Suggested Activities for You

Facebook Ads (67) + Query Builder

Reach˪ Reach by Adset˪ Reach by AdImpressions˪ Impressions by Adset˪ Impressions by AdAmount Spent˪ Amount Spent by Campaign˪ Amount Spent by Adset˪ Amount Spent by AdFrequency˪ Frequency by Adset˪ Frequency by AdCost per 1,000 People Reached˪ Cost per 1,000 People Reached by Campaign˪ Cost per 1,000 People Reached by Adset˪ Cost per 1,000 People Reached by AdCPM˪ CPM by Campaign˪ CPM by Adset˪ CPM by Ad

3-Second Video ViewsPost EngagementPost Reactions˪ Post Reactions by Campaign˪ Post Reactions by Adset˪ Post Reactions by AdPost Comments˪ Post Comments by Campaign˪ Post Comments by Adset˪ Post Comments by AdPage Likes˪ Page Likes by Campaign˪ Page Likes by Adset˪ Page Likes by AdPost Shares˪ Post Shares by Campaign˪ Post Shares by Adset˪ Post Shares by AdApp InstallsMobile App InstallsWebsite PurchasesWebsite LeadsWebsite Purchases Conversion Value

People Taking Action˪ People Taking Action by Campaign˪ People Taking Action by Adset˪ People Taking Action by AdClicks (All)˪ Clicks (All) by Campaign˪ Clicks (All) by Adset˪ Clicks (All) by AdCTR (All)˪ CTR (All) by Campaign˪ CTR (All) by Adset˪ CTR (All) by AdCPC (All)˪ CPC (All) by Campaign˪ CPC (All) by Adset˪ CPC (All) by AdCTR (Link Click-Through Rate)˪ CTR (Link Click-Through Rate) by Adset˪ CTR (Link Click-Through Rate) by AdLink Clicks˪ Link Clicks by Campaign˪ Link Clicks by Adset˪ Link Clicks by Ad

Google Adwords (50) + Query Builder

Clicks˪ Clicks by Campaign˪ Clicks by Ad Groups˪ Clicks by KeywordsImpressions˪ Impressions by Campaigns˪ Impressions by Ad Groups˪ Impressions by KeywordsConversions˪ Conversions by Campaigns˪ Conversions by Ad Groups˪ Conversions by Keywords˪ Conversions by Conversion Type˪ Conversions by Campaign by Conversion TypeAll Conversions˪ All Conversions by Campaigns˪ All Conversions by Ad Groups˪ All Conversions by Keywords

Average Position˪ Average Position by Campaigns˪ Average Position by Ad Groups˪ Average Position by KeywordsAverage CPC˪ Average CPC by Campaigns˪ Average CPC by Ad Groups˪ Average CPC by KeywordsCost/ Conversion˪ Cost/ Conversion by Campaigns˪ Cost/ Conversion by Ad Groups˪ Cost/ Conversion by Keywords

Total Conversion Value˪ Total Conversion Value by Campaigns˪ Total Conversion Value by Ad Groups˪ Total Conversion Value by KeywordsView-Through Conversion˪ View-Through Conversion by Campaigns˪ View-Through Conversion by Ad Groups˪ View-Through Conversion by KeywordsCost˪ Cost by Campaigns˪ Cost by Ad Groups˪ Cost by KeywordsCTR˪ CTR by Campaigns˪ CTR by Ad Groups˪ CTR by KeywordsConversion Rate˪ Conversion Rate by Campaigns˪ Conversion Rate by Ad Groups˪ Conversion Rate by Keywords

Lead generation from Template downloads

leverageFACEBOOK ADS

● Highly targeted: target based on expressed interests, gender, status, etc.

● Spend a little, get a lot: cost per thousand (CPM), optimized CPM, etc.

● Interact directly with customers: users can provide feedback why an ad is or isn’t effective

integration

benefits

● Track performance and ROI


2. How has Databox changed the way Yello Veedub uses Facebook Ads?





FBAds Power User:YELLO VEEDUB

1. Increased the speed at which they’re able to report

2. Forced them to simplify reporting

3. More accessibility = more involvement

3 ways Databox has changed the way they use Facebook Ads

http://www.yelloveedub.com/

Increased SPEED at which they’re able to report

● Ability to display multiple metrics on one dashboard

● Can use templates to create general structure for reports

● Presentation method: send a Soapbox video to clients explaining the databoard + link to streaming URL

● Reporting across all data sources is the same, so clients/ team members become comfortable seeing information in one format

Yello Veedub



Forced them to SIMPLIFY reporting

● Show different boards to different members of client team

○ Example 1: Executives are interested in headline figures. We present them with the “Account Overview” and “Campaign Overview” databoards, which show FB Ads KPIs at a high level and how all of their campaigns as a whole have been performing the last 7 days and last 30 days. This avoids a lot of confusion for them.

○ Example 2: After showing one client their conversion funnel, they realized that their checkout process was causing confusion. They’re currently re-developing it because they saw that people were jumping off instead of following through with a purchase. Yello

Veedub



More Accessibility =MORE INVOLVEMENT

● Brought more team members into the strategic side of the marketing campaigns.

● FB Ads Manager is constantly changing so if you’re not in there every day, you feel lost.

● People can use Databox to look at all reports, make decisions, and advise the paid media manager on what to do without intensive training.

Yello Veedub









Facebook Ads Custom Query

Leads by Campaign

METRIC: Actions

ACTION TYPE: Leads (Form)

DIMENSION: Campaign

FILTER: Campaign

Name

FILTER: Campaign

Name

Custom Query: Leads by Campaign

A

B C D

E F

A. Custom Query Name (required): Write a name for your custom query in this field.

You will find this name/title as a metric option in the designer after saving the query.

A

B C D

E F

B. Metric (required): Select a metric from your connected Facebook Ads data source, such as actions.

A metric can be used in combination with other dimensions or metrics, but only where valid combinations apply.

A

B C D

E F

C. Action Type (required): this field appears because we chose “Actions” as the metric. It is not always visible when building a FB Ads query.

A

B C D

E F

D. Dimensions (optional): The dimensions parameter breaks down metrics by common criteria, such as by campaign (like in the example).

When dimensions are requested, metrics are segmented by that value. If a query has no dimensions parameter, the returned metrics will provide aggregate values for the requested date range.

A

B C D

E F

E. Date Range: To display your data the way you like, you will need to choose a date range.

Click on the "Date range" field and selected intervals will be enabled for a new metric.

A

B C D

E F

F. Compare With (optional): Select a date range to compare your previously selected interval to.

Options are:None, Previous interval and Same interval last year.

G. Advanced Options (optional): You can filter results by dimension or by metric. Filters can be combined using OR and AND boolean logic. Filtered queries restrict the rows that do (or do not) get included in the result.

Each row in the result is tested against the filter; if the filter matches, the row is retained, and if it doesn't match, the row is dropped

use this template

Facebook Ads Purchase & Leads Breakdown

● Measure revenue impact & lead generation vs cost of acquisitions

● Calculate important metrics that can otherwise be overlooked, like cost per lead

https://app.databox.com/templates/71716








leverageGOOGLE ADWORDS

● Cost effective: you only pay when someone clicks on your ad and you determine how much you want to spend

● Highly targeted: location targeting, mobile targeting, time targeting, etc.

integration

benefits

● Measurable: can track every aspect of marketing campaigns

Google AdWords Custom Query

Average Cost per Click by Ad Type by Client

REPORT: Ad Performance Report

METRIC: Avg CPC

FILTER: Client Name

Custom Query: Avg CPC by Ad Type by Client

DIMENSION: Ad Type DIMENSION: Client Name

A. Custom Query Name (required): Write a name for your custom query in this field.

You will find this name/title as a metric option in the designer after saving the query.

A

DB C

E F

B. Report (required): Choose the Google AdWords report that you’re interested in pulling information from. This will sync with the “Metrics” field, so only metrics in that particular report will be available.

A

DB C

E F

C. Metric (required): Select a metric from your connected Google AdWords data source, such as users, new users, clicks or pageviews.

A metric can be used in combination with other dimensions or metrics, but only where valid combinations apply.

A

DB C

E F

D. Dimensions (optional): The dimensions parameter breaks down metrics by common criteria, such as by ad type or client name (like in the example).

When dimensions are requested, metrics are segmented by that value. If a query has no dimensions parameter, the returned metrics will provide aggregate values for the requested date range.

A

DB C

E F

E. Date Range: To display your data the way you like, you will need to choose a date range.

Click on the "Date range" field and selected intervals will be enabled for a new metric.

A

DB C

E F

F. Compare With (optional): Select a date range to compare your previously selected interval to.

Options are:None, Previous interval and Same interval last year.

A

DB C

E F

G. Advanced Options (optional): You can filter results by dimension or by metric. Filters can only use AND boolean logic. Filtered queries restrict the rows that do (or do not) get included in the result.

Each row in the result is tested against the filter; if the filter matches, the row is retained, and if it doesn't match, the row is dropped

Ad Type/ Client Name












use this template

Google AdWords

Analyze your campaigns, ad groups, keywords and engagement metrics to improve your return on investment (ROI).



use this template

Facebook Ads & Google Adwords Dashboard

Monitor your Facebook Ads and Google Adwords campaigns at the same time to track your progress and identify areas to improve upon.

https://databox.com/template/blog-quality-metrics-dashboard

https://databox.com/template/blog-quality-metrics-dashboard







newly released feature:ANNOTATIONS

help

● Annotations are short text notices that can be linked to your graph for a specific point in time

● Use annotations to indicate when you launched a new marketing campaign, when a newsletter has been sent out, or when seasonal events (like special sales) have occurred

http://help.databox.com/article/152-how-to-use-annotations







Suggested Activities for You1. Create custom Facebook Ads reports for your client team.

Use tags to differentiate between reports for execs and reports for other members of your client’s team.

2. Discuss with your team ways to improve your ad campaign reporting. How do you want to be showing this to your clients? Add notes & annotations for analysis. Schedule databoard snapshots to be sent out, and consider incorporating a video (like Yello Veedub does with Soapbox) in your reports as well.

Databox Partner Program Leveraging the Salesforce Connector + Query

Builder in Databox

Ads and Google AdWords Integrations Databox …...Ads and Google AdWords Integrations Databox Partner Program 7/12/17 Agenda for Today: 1. What’s Available? 2. How does Databox allow

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