Ads that work The retargeting and prospecting platform of choice for more than 25,000 advertisers worldwide.
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Ads that workThe retargeting and prospecting platform of choice for more than 25,000 advertisers worldwide.
Your customer data is your most valuable marketing assetAdvertise more effectively by tapping into your first-party data.
Customer information AdRoll helps you act on
Buyer intentPartner integration data like CRM
Cross-device data
Customer data most marketers act onDemographicGeographicHousehold income
Marketing with intentAll dynamic intent data is not created equal.
STATIC DATADemographic and census-level info
DYNAMIC INTENT DATAInfo that determined whether people are in the market for your products
MaleAge 32
Portland, OR
Likes: Plaid shirts,
Facial hair products, Outdoor activities
Woodsman
Likelihood of purchasing software: Low
Urbanite
Likelihood of purchasing software: High
Do more with first-party dataMaximize the value of your customer data with AdRoll.
Website and app dataUse the AdRoll pixel to leverage your customer
data and make it work for you
Partner dataEasily integrate the data from your CRM lists
or favorite marketing apps to power more effective campaigns
Opt-in dataTake advantage of the AdRoll IntentMap™, the world’s largest opt-in co-op data set, to
gain access to valuable new audiences
A solution for every stage of the customer journeyEvery marketer has three core objectives.
ATTRACTReach new prospects
CONVERTTurn prospects into customers
GROWMaximize customer lifetime value
PR
OS
PEC
TING
RETA
RG
ETING
Attract new prospects at the top of the funnel
ATTRACTReach new prospects
CONVERTTurn prospects into customers
ProspectingDrive new potential customers to your
website
CRMMaximize the value of
your CRM data to target prospects
GROWMaximize customer lifetime value
Convert more prospects into customers
ATTRACTReach new prospects
CONVERTTurn prospects into customers
GROWMaximize customer lifetime value
RetargetingTarget high-intent audiences
(e.g., shopping cart abandoners) with relevant ads
Dynamic CreativeIncrease ad performance by using
customized dynamic creative
CRM RetargetingRe-engage existing
customers using CRM data
SendRollSend triggered emails tailored
to an individual’s behavior when browsing your website
Grow the lifetime value of your existing customers
ATTRACTReach new prospects
CONVERTTurn prospects into customers
GROWMaximize customer lifetime value
RetargetingRun loyalty campaigns and
cross-sell to existing customers
CRM RetargetingLeverage CRM lists to re-engage
existing customer base(e.g., in seasonal campaigns)
SendRollSend triggered emails tailored
to an individual’s behavior when browsing your website
Prospecting: Reach new, high-quality audiencesAttract the prospects that are most likely to be in the market for your products.
Your site’s customer behavior is analyzed and matched with similar prospects in the IntentMap
Prospects come to your website via ads. With every new customer, Prospecting gets smarter.
“AdRoll Prospecting has been a game changer for our marketing team, helping us find new customers at a rate that eclipses
those of other platforms. We’ve seen excellent backend quality metrics from these conversions.”
—Rob DiNuzzo, demand generation manager at Datadog
Your website
Retargeting: re-engage customers across platforms and devicesGet proven performance with the global leader in retargeting.
“We’ve been working with AdRoll for years and have been over the moon with their Retargeting product and now with
Prospecting. The outstanding results speak for themselves.”
—Sheldon Chapman, head of marketing, Pepperstone
Power your campaigns with advanced machine learningBidIQ™, our proprietary algorithm, learns from every bid it makes to buy high impact impressions and meet your performance targets.
SCALE1.2 billion user profiles
and growing
DIVERSITY An increasingly stronger data set that constantly gathers data across verticals, from SMBs to Fortune 500 companies
QUALITYOver 100m variables instantly
evaluated per impression (pages visited, time of day, device type, etc.)
Use AdRoll to reach your customers everywhereWith AdRoll’s cross-device, cross-network reach, you can engage prospects and customers on any devices they use and any sites they visit.
Reach your audience across laptop, mobile, and tablet, and on every mobile device (iOS, Android, Windows).
Get the best ad placement on the web social channels, and in-app inventory.
EVERY DEVICE EVERYWHERE ONLINE
The AdRoll advantageOPEN ACCESS
Reach your customers across any device, browser, or app, with access to over 500 ad
exchanges, including native inventory like Facebook, Twitter, Instagram, and Google.
CONTROL AND TRANSPARENCYConveniently place ads, monitor
performance, and fine-tune your campaigns with an easy-to-use platform. You can also
seamlessly integrate AdRoll with the top marketing apps.
PERFORMANCE ENGINEERINGDon’t miss out on customers or overpay for
ad space. BidIQ, our proprietary real-time bidding algorithm, ensures your ads receive
the right placement for the right price.
PARTNERS IN SUCCESSIndustry-specific experts are available to offer strategic advice and best practices.
And, because we want you to look your best, we invite you to take advantage of
our high-quality creative services.
THANK YOU
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