Adobe Summit 2012 - Lunch n' Learn

72 HOURS IN SLC.5 6 things I took away from

Adobe Summit 2012.

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DIGITAL SELF

BIG DATA IS GETTING

BIGGER.

SMALL DATA IS GETTING SMALLER.

TWITTER CO-FOUNDER BIZ STONE

“There's a big difference between getting more information and getting smarter.”

“Social is best for in the moment, real time help.”

“Be genuine. Be authentic. Reveal your vulnerabilities. There are armies of people trying to help you.”

“How much of your digital self should you reveal to get ahead?”

< INSERT HEATED DISCUSSION >

THE FUTURE OF SOCIALWILL BE FRAGMENTED.

TAKEAWAY:

FAN-SOURCED SOCIAL COMMERCE.

SOCIAL SELLING, SUMMED UP IN ONE WORD:

“Our goal: move people up the brand food chain”

WE ARE THE BEST VERSIONOF OUR BEST CUSTOMERS.

TAKEAWAY:

ARIANNA HUFFINGTON

“It’s becoming difficult for individuals to balance their connectedness with their need to recharge.”

BALANCE CONNECTEDNESSWITH YOUR NEED TO RECHARGE.

TAKEAWAY:

PLAYSTATION

“With all the tools at our disposal, our Blog is still the pillar of our social media efforts.”

AUDIENCE SIZE DOESN’T MATTER. CRITICAL MASS DOES.

TAKEAWAY:

JEREMIAH OWYANG

SOCIAL BUSINESSES - LIKE BRANDS - AREN’T BORN OVERNIGHT.

TAKEAWAY:

FACEBOOK

“PTAT”

HELP PEOPLE TELL OUR STORY IN THEIR VOICE.

TAKEAWAY:

BUSINESSES ARE BETTERIN A CONNECTED WORLD.

RECAP: SIX THINGS I LEARNED

The future of social will be fragmented.

We are the best version of our best customers.

Balance connectedness with your need to recharge.

Audience size doesn’t matter. Critical mass does.

Social businesses - like brands - aren’t born overnight.

Help people tell our story In their voice.

FINAL THOUGHT:

SOMEDAY, WE’LL ALL WANT TO BE MARKETED TO.

(SERIOUSLY.)