©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Condential. @davidnuescheler WEM: 10 Whirlwind Demos
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
@davidnueschelerWEM: 10 Whirlwind Demos
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 2
David NueschelerJSR-170 Spec [email protected]
David Nuescheler Chief Technology [email protected]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 3
David NueschelerJackrabbit Committer / [email protected]
David NueschelerJSR-170 Spec [email protected]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 4
David NueschelerTC Member / CMIS-JCR [email protected] NueschelerJackrabbit Committer / [email protected]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 5
DA
VID
NU
ESCH
ELER
VP,
CTO
CEM
Dig
ital E
nter
prise
Sol
utio
ns
Ado
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serp
latz
640
01 B
asel
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41 6
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uncl
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David NueschelerTC Member / CMIS-JCR [email protected]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 6
DAVID NUESCHELERVP, CTO CEMDigital Enterprise Solutions
AdobeBarfuesserplatz 64001 BaselT +41 61 226 98 98F +41 61 226 98 [email protected]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
110 Whirlwind Demos
2 3
7
WEM INTRO
TOPTEN
ROADMAPVISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 8
110 Whirlwind Demos
2 3
WEM INTRO
TOPTEN
ROADMAPVISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Adobe WEM Customers
9
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Roy Fielding / Principal Scientist
10
ApacheWebServer
ApacheSoftware
Foundation RESTApacheLicense HTTP URL
Roy T. Fielding
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Industry Standards: JCR
11
170
283
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 12
JCR Adoption
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Free your content
13
proprietarysilos:Liabilitiesopen standard
repositories:Assets
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
CMOBUSINESS
CIOIT
25%25%
25% 25%
Authors
BusinessOwner
Developer
Systems
AC
BD
14
Stakeholders
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
ONE YEARa!er joining Adobe
15
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
One Adobe. One Solution.
16
AdobeCreative
Suite
AdobeFlash & PDF
Runtimes
AdobeWeb
ExperienceManagement
AdobeOnline
MarketingSuite
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
WEM Technology Landscape
17
BPM
WCM
DOCGEN
FORMS
RIACOLLAB
DATASERVICESDAM
ADOBE ONLINEMARKETING SUITE
Powered by Omniture
ADOBE CREATIVE SUITE
ENTERPRISE BACKEND
ERP CRM ECM RDBMSLDAP HR CUSTOM
WEM
ANY CLIENT
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 18
110 Whirlwind Demos
2 3
WEM INTRO
TOPTEN
ROADMAPVISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 19
110 Whirlwind Demos
2 3
WEM INTRO
TOPTEN
ROADMAPVISION
TOP TENFAVS.
INSTALLNOW
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Installation. Double-Click.
22
1 2 3
download double-click
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Lowering the Bar.
“...but you install only once.”
23
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Lowering the Bar.
24
eval-servermy laptop dev2dev1
integrationquality assurance
productionpublish
productionauthor
having funat home with cq
cleaninstall to reproduce
an issuepacking my
own appcq5 includingcustom app
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Lowering the Bar.
25
QuickstatR
technologyeval-servermy laptop dev2dev1
integrationquality assurance
productionpublish
productionauthor
having funat home with cq
cleaninstall to reproduce
an issuepacking my
own appcq5 includingcustom app
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 26
DEMO
SIMPLYSIMPLE
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 28
DEMO
DIGITALASSETS
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Seamless integration...
30
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 31
DEMO
ADOBEOMS
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
SiteCatalyst / Insight Integration (Props, Evars & Events)
33
EvarsPropsEvents
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Test&Target Integration (MBox)
34
setupmboxcreate offers
managecampaigns
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 35
DEMO
FORGIVE ME
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Finally...
37
[nobody is perfect.]
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 38
DEMO
CONTEXTRULES
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Context rules...
40
Harmonized Pro!leSocial Network Information
CRM Data
Immediate Page contextLanguage, Nav Depth
Preferences, Collaborative Filtering, Interests ClickStream Cloud
Very “Current” Environment
Activity Stream InformationEvents from SiteCatalyst
Resolved Segments“Insights”
Simulate. Experiment. Visualize. Extend.Immediate, Scalable, Client-Sided*
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Context rules even more...
41
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 42
DEMO
MYSITE
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 44
ProjectSetup
Legacy orHTML Design
"e problem.
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 45
DEMO
PACKAGESHARE
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Package Share
+600packages
47
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 48
DEMO
MOBILEWEB
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
"e bad news...
UserAgent: nokia6170colors: 65536fall_back: nokia_generic_series40_dp20j2me_amr: TRUEj2me_cldc_1_1: TRUEj2me_h263: TRUEj2me_mpeg4: TRUEj2me_screen_height: 160max_data_rate: 200max_deck_size: 4194304max_image_height: 115max_image_width: 122mms_3gpp: TRUEmms_max_height: 480mms_max_size: 100000
mms_max_width: 640mms_mp4: TRUEmms_vcalendar: TRUEmms_video: TRUEmodel_name: 6170mp3: TRUEphysical_screen_height: 40physical_screen_width: 32playback_3gpp: TRUEplayback_acodec_amr: nbplayback_mp4: TRUEplayback_vcodec_h263_0: 10resolution_height: 160ringtone_amr: TRUEringtone_mp3: TRUE
ringtone_voices: 40streaming_3gpp: TRUEstreaming_real_media: nonestreaming_video: TRUEstreaming_video_acodec_amr: TRUEuaprof: http://nds1.nds.nokia.com/uap....user_agent: Nokia6170video: TRUEvideo_3gpp: TRUEvideo_3gpp2: FALSEvideo_max_height: 96video_max_width: 128video_mp4: TRUEvideo_preferred_height: 96video_preferred_width: 128
Detecting
Devices(...and counting)
50
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Device Groups
Feature Phone Smart Phone Touch Phone extensible
51
1 2 3
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 52
DEMO
MOBILEAPPS
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Web: 1995
Webmaster Businessdaysword fileshtml websites
54
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Apps: 2011
Webmaster Businessdaysword fileshtml websitespptapps well...
App Developer
+ uncertainty(third party review process)
55
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
publish and sync apps
Manage Apps...
everything is content
56
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Application composition and management
57
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 58
DEMO
MANAGECLOUD
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
WEM loves the cloud
60
WEMFor Production - 100% Cloud or
Hybrid On-Premises / Cloud Cluster
For Demos, Trials, POCsFor
Development and Test
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Adobe Cloud Manager
61
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 62
DEMO
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 63
110 Whirlwind Demos
2 3
WEM INTRO
TOPTEN
ROADMAPVISION
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 64
110 Whirlwind Demos
2 3
WEM INTRO
ROADMAPVISION
TOPTEN
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Future Enterprise Trends
65
Social First*(every user is a contributor and has a social graph)
*context is a !rst-class citizen, everybody is a contributor.
Mobile First*(always keep desktop in mind)
*you don’t enable apps for the mobile, you build them for the mobile with desktop in mind.
Cloud First*(always keep on-prem in mind)
*you don’t enable apps for the cloud, you build them for the cloud with on-prem in mind.
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
∞Creative Marketing Work#ow
66
CREATE
MANAGE
CONCEPT
DELIVER
ANALYZE
OPTIMIZE
DESIGN
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
WEM Technology Landscape
67
BPM
WCM
DOCGEN
FORMS
RIACOLLAB
DATASERVICESDAM
ADOBE ONLINEMARKETING SUITE
Powered by Omniture
ADOBE CREATIVE SUITE
ENTERPRISE BACKEND
ERP CRM ECM RDBMSLDAP HR CUSTOM
WEM
ANY CLIENT
©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
More Detail...
68
VISIT THEADOBE BOOTH
©2010 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.©2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.