TARGET - Numerous Univariate Statistics - Numerous Bivariate Statistics - Transform, Math and Trig STATISTCS/MATH FUNCTION - U-Statistic and V-Statistic GUIDED ANALYSIS - Canopy Clustering - K-means Clustering - K-means++ Clustering - T-test & Chi-Squared Test CLUSTERING - Pearson Correlations - Point-Biserial Correlations CORRELATIONS - Logistic Regression - Econometric Models ATTRIBUTION ANALYTICS AEM CAMPAING MANAGEMENT BID OPTIMIZATION PREDICTIVE PUBLISHING A/B & MVT TESTING AUTO-ALLOCATE CATEGORY AFFINITY AUTOMATED PERSONALIZATION RECOMENDATIONS SEARCH & PROMPTE - Collaborative Filtering - Optimal Experiment Design - Generalized Linear Models - Censored Regression Modeling - Hierarchical,Time-Series Modeling - Ensemble Models - Combinatorial Optimization - Approximation Algorithms - Online Algorithms - MaxEnt Classifier - Text Mining & NLP - T-Test - Full Factorial Designs - Element Contribution Analysis - Recency/Frequency Scoring W/Decay - GLOVE(Natural Language Processing)– in ALPHA/BETA not GA Release - Jaccard Similarity (Content Similarity) - Collaborative Filtering- - Viewed-Viewed - Bought-Viewed - Product Similarity - Site Affinity - Personalized Search - KPI Context & Affinity-Driven Promotion - Auto Complete - Search-As-You-Type - Residual Variance Method - Random Forest - Multi-Armed Bandit - Lifetime Value: Markov Chains / Historical Likelihoods - Auto-Target: Contextual Multi-Arm Bandit - T-Test + Sequential Hypothesis RULES-BASED TARGETING SEGMENTATION AUDIENCE MANAGER DATA SOURCE (1st party web data) SYNDICATE (Segment Sharing) Adobe Marketing Cloud Machine Learning Ecosystem SYNDICATE (Segment Sharing) © 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. SYNDICATE (Metric Sharing) SYNDICATE (Send customer ID list or segment export via queryAPI/HTTP request or PMML rule.) - C 4.5 Decision Tree - SMOTE Oversampling - Min-max/z Score Normalization - PMML V 4.1 Model Export CLASSIFICATIONS SYNDICATE (Segment) SYNDICATE (Segment) SYNDICATE (Segment or Rule) SYNDICATE (Segment or Traits) DATA INTEGRATION (Campaign tracking and metrics) DATA INTEGRATION (Campaign tracking and listening) DATA INTEGRATION (Campaign tracking and metrics) CONTENT (Tagging and measurement) DATA INTEGRATION REPORT & ANALYTICS CONTRIBUTION ANALYSIS - Pearson's Residual - Chi-Squared SOCIAL - Holt Winters Multiplicative - Holt Winters Additive - Holts Trend Corrected ANOMALY DETECTION DATA WORKBENCH - Multiple Variable Regression - Logistic Regression (IRLS/SGD) - Confusion Matrix - Gain/Lift Charts REGRESSION AND SCOPING MEDIA OPTIMIZER SENTIMENT ANALYSIS SOCIAL AUDIENCE MANAGER TARGET EMOTION DETECTION - Topic Modeling - TFIDF - Audience Size Estimation LOOK-ALIKE MODELING CAMPAIGN CROSS CHANEL EXECUTION DMP DATA SOURCE - Data (Experian, Data Xu, eXelate, etc.) - Advertising Display (DoubleClick, Brightroll, Turn, etc.) - Content (Sapient, MarketMix, etc.) OTHER DATA SOURCE - Data (Demandbase, Tapad, Bizo, Qualitics, etc.) - Email (Responsys, Yesmail, Exacttarget, etc.) - Commerce (Hybris, etc.) ANALYTICS & DMS - Analytics (SAS, R, SPSS, etc.) - DMS (SAP, Hadoop, Oracle, etc.) - Visualization (Tableau, etc.) EXECUTION - Email (Responsys, Cheetahmail, etc.) - CRM (Salesforce, Oracle, etc.) - Other (Call Center, etc.) AEM CONTENT DELIVERY (Create, share and deliver brand assets.) MEDIA OPTIMIZER EXTERNAL/ NON ADOBE- Data Sources