© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Julie Smith (@jasmith323) | Group Manager, Education Marketing Adobe gets real (or fake) about content marketing Adam Kleinberg (@adamkleinberg) | CEO, Traction
Adobe gets real (or fake) about content marketing
Aug 20, 2015
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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.
Julie Smith (@jasmith323) | Group Manager, Education Marketing
Adobe gets real (or fake) about content marketing
Adam Kleinberg (@adamkleinberg) | CEO, Traction
2
3 ways Adobe got real about content marketing
#1 Awareness to Engagement
Adobe and Students
5
Embrace reality (carefully).
66
77
FAKE
8
9
REAL
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 10
Engagement at every level
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 11
#2. Campaign to Platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 13
Wear Your Heart on Your T.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 14
30% shared
#3. Conversation to Conversion
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 16
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 17© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 17
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Content helps you tell stories.
Social content helpsyour customers tell them.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 19
Adam Kleinberg
Tractionwww.tractionco.com
@adamkleinberg
Julie Smith
Adobewww.adobe.com
@jasmith323
"anks.
2013 SMALL AGENCY OF THE YEARWEST REGION, SILVER
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