ADMIN. CHOC BAR. design technology Year 11: Graphic Products: Controlled Assessment Task CONTENTS Admin Slide 2Contents Slide 3About the CAT Slide 4Structuring.

ADMIN.CHOC BAR

designtechnology

designtechnology

Year 11: Graphic Products: Controlled Assessment Task

CONTENTS

AdminSlide 2 ContentsSlide 3 About the CATSlide 4 Structuring annotationsSlide 5 Word bank (terminology)Slide 6 Assess. criteria for Criterion 1Slide 7 Assess. criteria for Criterion 2Slide 8 Assess. criteria for Criterion 3Slide 9 Assess. criteria for Criterion 4Slide 10 Assess. criteria for Criterion 5

Criterion 1Slide 12 Guidance: Task AnalysisSlide 13 Example: Task AnalysisSlide 14 Task AnalysisSlide 15 Guidance: Product Analysis 1Slide 16 Guidance: Product Analysis 2Slide 17 Example: Product AnalysisSlide 18 Example: Product AnalysisSlide 19 Example: Product AnalysisSlide 20 Product Analysis 1Slide 21 Product Analysis 2Slide 22 Product Analysis 3Slide 23 Guidance: User ProfileSlide 24 Example: User ProfileSlide 25 User ProfileSlide 26 Guidance: Design CriteriaSlide 27 Example: Design CriteriaSlide 28 Design Criteria

Criterion 2Slide 30 Guidance: Initial IdeasSlide 31 Example: Initial IdeasSlide 32 Example: Initial IdeasSlide 33 Example: Initial IdeasSlide 34 Guidance DevelopmentSlide 35 Example: DevelopmentSlide 36 Example: DevelopmentSlide 37 Example: DevelopmentSlide 38 Example: DevelopmentSlide 39 Guidance Manu. spec.Slide 40 Example: Manu. specSlide 41 Manu. Spec

Criterion 3Slide 43 Guidance: MakingSlide 44 Example: Record of making 1Slide 45 Example: Record of making 2Slide 46 Record of making 1Slide 47 Record of making 2Slide 48 Guidance: QA & QCSlide 49 Guidance: FlowchartSlide 50 Example: FlowchartSlide 51 Flowchart

Criterion 4Slide 53 Guidance: Testing & Eval.Slide 53 Example: Sum. evaluationSlide 55 Example: Sum. evaluationSlide 56 Sum. EvaluationSlide 57 Sum. Evaluation

Criterion 5Evidence throughout folder

Resources available to youUse the Technology website to help you with each section of your Controlled Assessment Task.

www.canon-slade.bolton.sch.uk/tech.htm

GCSE courseThe GCSE course consists of two units. Unit 1 involves the completion of a two hour written examination which will test your subject knowledge in the following areas: materials and components, design and market influences, paper engineering and manufacturing processes. Unit 2, often referred to as the Controlled Assessment Task (CAT), involves the completion of a single design and make activity.

The theme for the Controlled Assessment Task (CAT) is governed by a series of briefs set by the examination board. To complete Unit 2 successfully, you must produce a 3D outcome and a supporting design folder of no more than 20 concise A3 sheets. The mark allocation for Unit 2 is displayed below:

The Controlled Assessment Task is divided up into five areas for assessment. Criterion 1 refers to the investigation of the design context, in essence the ‘research’. Criterion 2 refers the designing and how you develop your chosen idea. Criterion 3 refers to the making, the 3D outcome. Criterion 4 refers to how you test and evaluate your work, not only at the end but throughout the whole design process. And finally, criterion 5 looks at the quality of your communication skills, your spelling, grammar and punctuation. Each one of these five criterions is then divided into three, four or five levels, each with its own mark band and corresponding descriptions.

About the GCSE Course

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ANALYLITICAL ANNOTATIONS FOR CRITERION 1 & 2 designtechnology

Materials

The product is made from …………

The component parts are made from …………

Dimensions

The product measures …………

Manufacture

The product has been printed using …………

The product have been cut using …………

The product has been formed using …………

The product has has been joined using …………

The product is printed using …………

The printing effects used to enhance this product are ……

Scale of production

The product has been produced using ………… production

Function

The product’s primary function is to …………

The product’s secondary functions are …………

Aesthetics

The product uses ………… fonts

The product uses ………… colours

The product uses images of …………

The layout of the surface graphics is …………

Social, cultural, environmental issues

The materials used to produce this product are …………

The products impact on society is …………

The product impacts on cultures by …………

…for these reasons…

…because…

…since…

…as…

1. STATEMENT 2. CONJUNCTIONS 3. REASON(S)

For the reasons, visit:

www.canon-slade.bolton.sch.uk/tech.htm

And follow the links to:

Materials

Manufacturing

Construction

Environment

Aesthetics

Design Issues

and

Packaging

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WOOD BANK designtechnology

FUNCTION

ProtectPreservePromotePackaging for transportationInformStabilityOpenCloseDisplayAssembleTextCallStackErgonomicsAnthropometricsDialHoldWarnNavigateGenreFlat pack

MANUFACTURE

Off-set LithographyFlexographyScreen PrintingDigital PrintingGravureLaser PrinterInkjet printerLaser cutterCNC milling machineProfile cutterVersa cammDrillLaminationEncapsulationEmbossingInjection mouldingVac formingSpot coloursCMYKQuality controlSublimation printer

AESTHEICS

San serif fontSerif fontImpactHarmonious coloursPrimary coloursModernTraditionalSleekFormBrandingShapeStyleContrasting coloursImageryLayoutBalanceTextureLogoOrganicCorporateClean

SOC/CULT/ECO

Cultural issuesDifferent religionsSigns and symbols with meaningsImagery of other culturesOffensiveMisunderstandingSocial issuesParental controlBenefits societyFairtradeImproves quality of lifeEnvironmental issuesWasteReuseRecycleReduceRefillRenewable materialsBiodegradable materialsLifecycle of the productLife expectancy of the product

CAD CAM

Laser cuttingProgrammeRed lines - cutBlack lines - scoreX and Y axisProfile cutterOPASRegistration marksComputer Aided DesignComputer Aided ManufactureComputer Numerical ControlCNC Milling MachineDTP Desk Top PublishingCNCCADCAMVersa CammKiss cutAdvantages of CAD CAMDisadvantages of CAD CAMAccuracy

SCALE OF PROD.

One offHighly skilled workforceLabour intensiveTime consumingHand toolsBatchMachinesSemi-skilled workforceMassLow-skilled workforceIn-line manufacturingContinuousHuge investment in machinesOne off - one producedBatch - 2 to several thousandMass - thousands to millionsContinuous - never stopsDown timeFlexible manufacturingCell productionHigh volume

MATERIALS

Thermoplastic (PP, PMMA, etc.)Grey boardCorrugated boardSolidwhite boardPaperRecycled boardWasteFinishReduceVinylAcetatePlywoodJelutongLaminateEncapsulatePrimeLacquerSprayCellulose sprayWet & drySanding seal

INFORMATION

IngredientsWeightNutritional contentE logoName of the product Address detailsManufacturer’s nameBarcodeTraffic light symbolsLogoRecord labelFeaturesTrack namesRelease dateEco logosPackaging logosPriceWebsite detailsFace book and twitter detailsCopyrightTerms and conditions

QUALITY CONTROL

Check material stockCheck dimensionsRegistration marksColour barsBleed areaCheck spellingCheck alignmentCheck fitCheck quality of printTrim marksQCQAQuality ControlQuality AssuranceCustomer loyaltyCheck orientationCheck finishCheck functionTest with target audienceTest against design criteriaTest with peers

CONSTRUCTION

GuillotinedPerforationRotary cutterAssembledDie cuttingGluingCreasedScoredAdhesiveFasteningsImpositionDrilledScrewedCounter sinkDouble-sided tapeSpray mountPVAMulti purpose glueHeat pressTransferFolded

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UNIT 2: Criterion 1: Investigating the Design Context

Criterion 1: Investigating the design context

7-8marks

• Discrimination shown when selecting and acquiring relevant research that will promote originality in designing• Excellent understanding and analysis of the design context• Detailed analysis of relevant existing products or systems undertaken related to design intentions• Comprehensive analysis of relevant and focused research undertaken• Clear and specific design criteria identified, reflecting the analysis undertaken• Target market identified and the intended consumer/user profiled

5-6 marks

• Good analysis of relevant products or systems undertaken• Good analysis of relevant research and context• Design criteria which reflects the analysis undertaken• Target market for product has been identified• Good understanding and analysis of the design context

3-4marks

• Some analysis of related products or systems undertaken• Made a superficial analysis of most of the research material and the context• Design criteria reflects most of the analysis undertaken• Some consideration has been taken of the likely consumer/user • Basic understanding and analysis of the design context

0-2marks

• Minimal analysis of other products or systems undertaken• Provided little evidence of research and analysis of context• Design criteria is very general and lacking in any detail• Limited understanding of the target market/user evident• Limited understanding or analysis of design context

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UNIT 2: Criterion 2: Development of the Design Proposal (including modelling)

Criterion 2: Development of the design proposal (including modeling)

26-32 marks

• Imaginative and innovative ideas have been developed, demonstrating creativity, flair and originality. Further developments made to take account of ongoing research• A coherent and appropriate design strategy, with clear evidence of a planned approach, adopted throughout• The implications of a wide range of issues including social, moral, environmental and sustainability, are taken into consideration and inform the development of the design proposals• Excellent development work through experimentation with a wide variety of techniques and modeling (including CAD where appropriate) in order to produce a final design solution• Appropriate materials/ingredients and components selected with full regard to their working properties• Fully detailed and justified product/manufacturing specification taking full account of the analysis undertaken

19-25 marks

• Imaginative ideas demonstrating a degree of creativity, which are further developed to take account of ongoing research• An appropriate design strategy, with evidence of planning, adopted for most aspects• Development of design proposals take into account the main aspects relating to a variety of social, moral, environmental and sustainability issues• Good development work achieved through working with a variety of techniques and modeling (including CAD where appropriate)• Appropriate materials/ingredients and components selected with regard to their working properties• Product/manufacturing specification is complete and reflects key aspects of the analysis undertaken

12-18 marks

• Design ideas show some degree of creativity and further development• An appropriate design strategy, with some evidence of planning, adopted for some aspects• Developments of design solutions are influenced to some extent by factors relating to social, moral, environmental and sustainability issues• Adequate development work achieved through working with a range of techniques and modeling (including CAD where appropriate)• Materials/ingredients and components selected with some regard to their working properties• Product/manufacturing specification reflects most aspects of the analysis

6-11 marks

• Ideas show some variation in approach or concept• A limited design strategy, with minimal planning, is evident• Some consideration taken of social, moral, environmental and sustainability issue in development of design solutions• Development work is lacking in detail but makes reference to a number of techniques and modeling (including CAD where appropriate)• Materials/ingredients and components selected with limited regard to their working properties• Limited product/manufacturing specification which reflects most obvious features of analysis

0-5 marks

• Ideas are lacking in imagination with minimal development or further research• Little evidence of a logical approach being adopted, with no indication of planning• Development work shows little consideration of social, moral, environmental and sustainability issues• Basic development work undertaken using a limited range of techniques• Materials/ingredients and components selected with little regard to their working properties• Produced a simple product/manufacturing specification which is general in nature

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UNIT 2: Criterion 3: Making

Criterion 3: Making

26-32 marks

• Final outcome(s) shows a high level of making/modeling/finishing skills and accuracy• Selected and used appropriate tools, materials and/or technologies including, where appropriate, CAM correctly, skillfully and safely• Worked independently to produce a rigorous and demanding outcome• Quality controls are evident throughout the project and it is clear how accuracy has been achieved• The outcome has the potential to be commercially viable and is suitable for the target market

19-25 marks

• Final outcome shows very good level of making/modeling/finishing skills• Selected and used appropriate tools, materials and/or technologies including,where appropriate, CAM correctly and safely• Outcome demonstrates a high level of demand• Quality control checks applied in the manufacture of the product• The outcome is suitable for the target market and could be commercially viable with further development

12-18 marks

• Final outcome shows good level of making/modeling/finishing skills• Used appropriate materials, components, equipment and processes correctly and safely (including CAM)• Parts of outcome show high levels of demand• Applied quality control checks broadly but superficially• The outcome requires further development in order to be suitable for the target market

6-11 marks

• Final outcome is largely complete and represents a basic level of making/ modeling/finishing skills• Used materials, components and equipment correctly and safely (including CAM if appropriate)• Some aspects of outcome are demanding • Some evidence of limited quality control applied throughout the process• The outcome has some weaknesses which limit its suitability for the target market

0-5 marks

• Final outcome is incomplete or represents an undemanding level of making/ modeling/finishing skills• Used materials, components and equipment safely under close supervision• Worked with some assistance to produce outcome of limited demand• There is limited evidence of any quality control and levels of accuracy are minimal• The outcome has significant weaknesses which limit its suitability for the target market

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UNIT 2: Criterion 4: Testing and Evaluation

Criterion 4: Testing and evaluation

9-12 marks

• Detailed testing and evaluation as appropriate throughout the designing and making process taking account of client/user or third party opinion• All aspects of the final outcome have been tested against the design criteria and/or the product/manufacturing specification• Evaluate and justify the need for modifications to the product and consideration given as to how the outcome might need to be modified for commercial production

6-8 marks

• Appropriate testing and evaluation evident throughout the designing and making process• Most aspects of the final outcome have been tested against the design criteria and/ or the product/manufacturing specification• Evaluate and justify the need for improvements or modifications to the product

3-5 marks

• Evidence of some testing and evaluation leading to the production of the final outcome• Some evidence of testing against the design criteria and/or the product/ manufacturing specification• Some improvements or modifications to product suggested

0-2 marks

• Minimal testing and evaluation throughout the designing and making process• Limited or no testing of final outcome against the design criteria and/or the product/manufacturing specification• Limited mention of some improvements or modifications that could be made to the product

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UNIT 2: Criterion 5: Communication

Criterion 5: Communication

5-6 marks

• Design folder is focused, concise and relevant and demonstrates an appropriate selection of material for inclusion• All decisions communicated in a clear and coherent manner with appropriate use of technical language• The text is legible, easily understood and shows a good grasp of grammar, punctuation and spelling

3-4 marks

• Design folder shows some skill in choice of material for inclusion but includes some irrelevant content• Most decisions communicated with some clarity and with some use of technical language• There are a small number of errors in grammar, punctuation and spelling

0-2 marks

• Design folder shows excessive duplication of information and a lack of brevity and focus resulting in irrelevant content• Ideas and decisions communicated at a simplistic level with a limited grasp of the concepts involved and a limited use of technical vocabulary• Numerous errors in grammar, punctuation and spelling

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CRITERION 1RESEARCH

What to do first…Like all your previous projects, the process of analysing the task or brief

is going to be the starting point for your Controlled Assessment Task. Only when this is complete will you know what to do next.

Task Analysis1. Graphically highlight all the words you feel are important.

2. For each keyword highlighted, construct a number of questions using: who, when, why, what, where and how? (fig. 1)

3. If carried out well, the Task Analysis should identify what you know and what you don’t know. Of the things you don’t know, you should identify methods of finding this information out, weather you intend

to use a book, the internet or visit a shop. This process of investigation is commonly referred to as ‘research’.

fig. 1

…sensitive to sustainability issues.

How can the sustainability issues concerning CD packaging be improved? I intend to look at the six Rs. Using recycled materials, reducing the amount of materials, reusing the product, refilling the packaging, refusing to use certain materials and issues concerning the repair of damaged packaging. I will ask my target audience which concept is most important to them.

What sustainability issues concern CD packaging? The plastic used is a non renewable resource and the paper will naturally come from trees. There is research to suggest that CDs are only used once due to developments in technology. I will research further into these issues by using the internet.

Criterion 1: Investigating the Design Context (Task Analysis)

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What are confectionary items?Items such as chocolate, flowersOr any other gift item.

What is a wholesaler?Somebody who buys largeAmounts of goods and sellsThem on to others.

Who are they for?Anyone who receives or buysThem.

Who do they work for?They work for themselvesAnd or other largerCompanies.

What will the packaging look like?It will be decided on what looks good and whatCustomers think sells the best and looks nice.Will stand out on the shelf and will be pleasing to all.

What will the packaging be made out of?I will find out by using the internet so I know what to wrapMy chocolate in.

What is an outer?An extra part in the packaging.

Why is it needed?To protect, promote and support the product.

What is my point of purchase?The outer that promotes theProduct. This will sell my product And the design will look professional to all.

Who am I aiming my point of purchase at?I am aiming my POP at anyone of all agesWho likes chocolate.

What is a manufacturer?Somebody who produces orMakes the product.

Why do I need a manufacturer?So I have a product to design and sell.

What is a CCCL?A product that is made to look cheaper but stillHigh quality.

Why do I need a CCCL?Because my chocolate is onlymade with 20p.

Who is my priority market?My priority market would be whoever Wants to buy and eat my chocolate.

What market research do I need to do?I will need to find out who eats chocolateThe most and what customers findPleasing to look at while in a shop.

How much will it cost?The product will cost 20p.

What is my price range?This will consist on the amount neededTo produce the packaging and display.

What is a SGS?A shape such as a square or triangle.

What is the basic shape of my chocolate bar?It will be the classic bar, about 2 centimetres thickAnd about 10-15 centimetres long.

What will my colour scheme be?It will be bright and contrasting, it willStand out from the rest on the shelf.

How do I decide what the packaging looks like?I will do some research and depending on what peoplelike best I will decide my final product.

What will the wrapper be made from?The wrapper will be made from paper.

Why do I need a wrapper?So the chocolate will last longerand be cleaner.

What will it be called?I will think of a few different names and then ask the publicwhat they think sounds the best and then choose from that.

What suitable materials are needed?Paper will be needed for the chocolate Wrapper and for the point of purchase IWill use duplex boar.

Why are these materials needed?So the product will last and be easy tomake and design on.

How will it be made?I will make the chocolate bar by using CNCwith gelutong.

Criterion 1: Exemplar Task Analysis

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Context

Confectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase

display.

Design Task

A luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a

confectionary item to be named by you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the

shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product

in a suitable material to fit the wrapper. All the items need to be full size.

TASK 1ContextEnvironmental issues are becoming more and more important in our throw away society. Companies are taxed on the waste that they produce that is not recycled.Design Task‘RECYCLAPHONE’ a company who are environmentally aware and specialise in recycling and marketing mobile phones need to promote their product. Design, prototype and packaging a block foam mobile phone. The phone must be packaged for its safety and security and be presented with promotional material ready for launch to the public.

TASK 2ContextPromotion is important for a new product or an event.Design TaskA group of students in your school have formed a band and want to complete a set of publicity material for their future events. The set must include at least a four fold CD case with CD and relevant information and an item, which incorporates a smart material.

TASK 3ContextBooks that contain movement are now found in most book stores. They can be a source of pleasure to the readers.Design TaskDesign and make a book containing kinetic spreads that will enlighten its readers. The book must be produced in A5 size, either in landscape or portrait.

TASK 4ContextConfectionary items are sold by the wholesaler in a package called an outer. Often this outer doubles as a point of purchase display.Design TaskA luxury chocolate manufacturer feels the need to break into the cheaper counter confectionary line. It plans to market a confectionary item to be named by you. It will cost 20p and will be a solid geometric shape; it will be marketed directly on the shop counter from a point of purchase box. Design and make the wrapper, the point of purchase box and model the product in a suitable material to fit the wrapper. All the items need to be full size.

CORPORATE TITLE HERE

What to do next…When you have completed the Task Analysis, you should have identified areas for investigation (research). This investigation should

include analysing some existing products (Product Analysis) and investigating the potential market for for the product (User Profile).

Product Analysis1. If possible, dissemble an existing product and take several photographs of it (avoid getting some thing off the internet).

2. Start to analyse and annotate the product using the headings found on the slides.

3. When annotating, never provide just a statement. E.g. The CD sleeve has been printed using Off-set Lithography. Always provide a statement followed by a suggestion or a reason. E.g. The CD sleeve has been printed using Off-set Lithography because this is very fast and the quality is very good.

4. How do you know what to suggest or how do you know what reason to provide? Well in the past, you could always ask your teacher (as a source of research), not anymore! That’s the ‘investigation’ part of the task. You have to find out.

5. Most of the information you need can be found on the school website, www.canon-slade.bolton.sch.uk/tech.htm. If you can’t find it there, then you can use the coursework books in school or even go to the library. IMPORTANT. Any sources used should be noted on each slide.

6. Remember, make the sheets concise. Maximum point size of 12; Always use sub headings for your annotations; always use bullet points (get straight to the point), think about the visual impact of each sheet after all you are design students! Finally, check your spelling, grammar and punctuation.

Criterion 1: Investigating the Design Context (Product Analysis)

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http://www.canon-slade.bolton.sch.uk/tech.htm

Function• Comment on what you feel are the principle functions of the product.• How well does the design of the product achieve these principles?• What could be done to improve them?• What about the ergonomics of the product?

Aesthetics (11)What does the product look like? Consider:• The colours used: colour psychology and colour combinations. Why

has the designer chosen these colours?• The layout: how is the information positioned in relation to each other?

Is it balanced, cluttered or confusing?• The style: try to describe the product’s style. Is it traditional, old

fashioned, sleek, classical, modern, grunge, calming, decorative, distressed, industrial or minimal?

• The imagery used: comment on the style and choice of the imagery used. Why has the designer chosen them?

• The texture used: comment on the textures used. Is it rough in one part and smooth on another, if so, why?

• The proportions used: Is the product symmetrical or asymmetrical?

Information (14 & 10.5)• What information is included on the product and WHY? • Be comprehensive. Look for: titles, barcodes, signs and symbols,

address details, logos, diagrams, eco logos, keys, diagrams, etc.

Dimensions• Measure all aspects/components of the product in millimetres.

Scale of Production (8.5)• Has the product been manufactured using one off, batch or mass

production? WHY?

Materials (7)• Which materials have been used to produce the product?• You must state why the designers have chosen that particular material.

Manufacturing (8)• Printing: which method of printing has been used and WHY? • Colours: how many colours have been used and how can you tell? • Printing effects: which printing effects have been applied and WHY?• Construction Methods: how has the product been put together?• Plastic foming: how has the product been made? How can you tell?

User Profile• Who is the product aimed at?• What do they think of the product?• What do they think about it’s function, aesthetics, materials, size, etc?

Good and bad points• Draw up a table of positive and negative aspects of the product.• These points should form the basis for your ‘design criteria’.

Safety• Is the product safe to use? Are there any areas for improvement?• Are there any lose parts or sharp edges?• Does the product display any safety standards, such as the kite mark?

Social, moral, environmental and sustainability issues (10)• What considerations have the designers and manufacturers made

regarding the social, moral, environmental and sustainability implication of the product?

For example:- Is there a parental advisory sticker on the CD sleeve because the lyrics

may cause offence?- Is the card or board recyclable or does the company make contributions

to the cost of recycling? - What impact has the product had on society?- What is the life expectancy of the product?- Has the product had a positive or negative impact on society?- Are the materials used renewable or non renewable?- Are there more sustainable alternatives available?

Criterion 1: Investigating the Design Context (Product Analysis)

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INFORMATONInformation on the front of the packaging includes the brand which is Tesco and also the traffic light system which is used to speed up the interpretation of nutritional information, using colour psychology such as red and blues to indicate the weight in grams and per cent of guideline daily amount of that nutritional value. Also included is the weight, in this case 125g which is roughly the weight of the product. On the back of the packaging is: A description of the product, Allergy advice, Ingredients, Nutrition and additional information. Also on the back of the packaging is the barcode and best before date.

FUNCTIONThe function of this packaging is to preserve the food inside fresh and edible for when the consumer purchases it. It also prevents the product from being damaged. The packaging also promotes what is within the packet, through images and text, as well as advertising the brand name. It shows the viewer what the nutritional value is which is clearly displayed on the front. The packaging in terms of transportation could be difficult because this product does not have a definitive shape due to its flexibility.

CONSTRUCTION METHODSThis plastic packaging has either been constructed using a die or has been cut from large plastic sheets with a guillotine to get the required shape. It has then been glued along the sides to hold it in place.

AESTHETICSThe colour of the packaging is mainly purple, dark and lighter versions, purple indicates royalty, extravagance, luxury. The various information included on the packaging has colours such as: pink, yellow, orange, blue, white, black, green, brown. The overall aesthetics is quite modern, but I feel this packaging is aimed at a younger target audience because of the “fun” text, it also lacks the elegance or luxury that an adult targeted packaging would include.

LAYOUTThe layout consists of the manufacturers logo, which is Tesco, a well known supermarket. and then all other information falls below that. Such as product name , description of the product and nutritional values. The brand who produce the product have their name at the top, probably to again advertise who the company are and to make the consumer aware that this product is produced by them

IMAGERYThe only imagery used is that of the chocolate biscuits, to show what they look like and also to advertise what they are selling, to give the consumer a better idea of what they are buying. There is a traffic light system on the front which indicates the health aspect of the product, with the colours of blue, pink, green and yellow, along with the per cent of the GDA and amount of each heading. The text used on this packaging is in bubble writing, this could be to indicate the product is fun or light-hearted and possibly attract a younger target audience.

MATERIALSThe only material that has been used is Low Density Polyethylene which is a flexible plastic. The manufacturer has chosen to use this material because it is thin, flexible and has a good chemical resistance and is available in a variety of colours and because of its flexibility it means less space can be used compared to a oblong box for example. LDPE is commonly used for various containers, dispensing bottles, wash bottles, tubing, plastic bags for computer components as well as many other uses. They have also used it to keep the product dry and crisp and free from contamination. This product needs to be kept in a dry environment and at a low temperature because of the chocolate which may melt.

PRODUCT ANYLASIS 1

SOCIAL, CULTERAL AND ENVIROMENTAL ISSUES

After the LDPE products are dropped off at a recycling centre, the recycling company melts the plastic. After putting the LDPE under heat, the material is formed into thin plastic sheets, which the recycling company then sells to manufacturers. This means that LDPE can be recycled and can therefore have positive environmental effects. As mentioned before LDPE has many uses, therefore has been integrated into society quite well and despite competition from other Plastics, LDPE remains an important plastic.I think the problem is that producing LDPE for many years to come will not be sustainable because oil reserves will run out, so the manufacturers will have to start consider alternatives to LDPE. As for the actual product’s effect and purpose in society, this is a chocolate covered biscuit and could be considered unhealthy in large amounts. The shelf life is about 6 months to a year, so it has to sell in less time than that.

DIMENSIONS Height: 195mm Width: 85mm Depth : (MAX) 63mm

Criterion 1: Exemplar Product Analysis (Packaging)

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MANUFACTUREThe printing method that has been used is flexography because of its ability to print onto various materials, print on low grade materials, is a quick method of printing and can print in multiple colours. The disadvantages of flexography is that the rubber plates can wear out and also the quality of print isn’t as good as some other printing methods. This printing method is relatively low cost.

COLOURS USEDThere are 5 colours all together, CYMK has been used for the majority of the product, but for the upper part of the packaging a spot colour has been used which is the dark purple.

INFORMATONThis product is promoting ‘Gogo’s Crazy Bones’ which is a children's toy. On the main faces of the packaging (Front and top) there is the manufacturers name (Magic Box Inc,) as well as the product name. The packaging also states there is a collection of 80 toys to collect. On the rear of the packaging is the manufacturers address and contact details. There are also some logos that provide information such as age limits (0-3 years old should not use) for safety reasons, there is also the CE logo and recycling logo. Also on the back is the price for the UK (99p) and price for Spain (1 €). This particular packaging is a Point of Purchase display and will house so many units of the product it is containing. The target audience for this product is young children.

FUNCTIONThis packaging has many functions such as being a Point of Purchase Display of which its whole purpose is to advertise and promote the product that the manufacturers are trying to sell. Its function is also to protect and preserve the products inside the box. Another main function of this packaging is to house the small products which it is advertising inside . Finally this packaging is used to transport the products within. With it being oblong in shape it means the boxes can easily slot together and so tit means more units can be transported at once.

MANUFACTUREThe printing method that has been used is offset lithography because of its ability to print onto various materials, has a very high quality of print, is a fast method of printing and is the overall most cost effective method of printing. The disadvantages of offset lithography are that it needs a relatively large print to be cost effective. This method can print (1,000 off to 1,000,000 off) so is ideal for POS displays.

COLOURS USEDThere have many colours that have been used including CYMK and various spot colours, due to the complexity of colours on the display.

CONSTRUCTION METHODSThis Duplex board has been bleached and cleaned on one side for printing, it has then been printed onto and then cut using either a die as this POS display is created using a net, therefore the die will create the shape and the will scored and folded. Also, perforation has been used on the top of the box, so it is easy to assemble as and Point of Purchase Display.

AESTHETICSThe main background colour used for this packaging is red, but many other colours such as: Black, Yellow, White, Blue, Green, Purple, and Orange have been used. This colour psychology behind this product is about catching the eye and gaining the attention of the target audience. The colours used are bright and bold and are supposed to be fun and playful. The product is a Point of Purchase Display and in its closed form is oblong in shape, which is ideal for transport.

LAYOUTThe layout consists of the manufacturers logo, displayed on every side of the packaging which is Magic Box Int. There is then other information such as product name which is Gogo’s Crazy Bones. The brand who produce the product have their name on every side, probably to again at every opportunity advertise who the company are and to make the consumer aware that this product is produced by them.

IMAGERYThere is a lot of imagery used on the Point of Purchase Display, to do exactly what it has been created for, to advertise and promote exactly what the consumer is looking at. There are various images of the actual product toy itself all over the packaging, again to show the consumer the different types of toy (80 in all) that you may get if you purchased one. The text is quite modern in style and is in bright bold colours so it really grabs the consumer’s attention. Even the background which is red in colour is patterned throughout with a lighter shade of that red. Overall the imagery that has been used is very complex and busy, to sell itself to the target audience.

MATERIALSThe main material that has been used is Duplex board, where one side is bleached and coated for printing and the other side is left unbleached. This is less expensive than having both sides bleached (White board) and would be pointless anyway, as only one side needs to be printed on. It is also available in a variety of weights and sizes. It is commonly used for food packaging, but has other uses too. Duplex board can be recycled, broken down and be created in Duplex board again.

SOCIAL, CULTERAL AND ENVIROMENTAL ISSUES

Duplex board can be recycled by being broken down into pulp, cleaned and then flattened by rollers and created into other types of board. Duplex board is used a lot in society and has uses such as food packaging (Cereal boxes etc.) and also for general use boxes or nets as this is.

SCALE OF PRODUCTIONThe scale of production that has been used is Mass production because the unit cost is low, it requires relatively unskilled workers and can produce thousands to millions of units.

Criterion 1: Exemplar Product Analysis (Point of Purchase box)

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INFORMATONThis product is the confectionary item "Rolo” which are individual chocolate and caramel sweets. They are manufactured by Nestle, a well known brand when it comes to confectionary. Information includes the Manufacturers name as well as the product name. There is also the weight (52g) and the amount of Calories per 5 rolo’s and the GDA percentage. On the back of the packaging are the ingredients and further nutritional information (in various languages) as well as details concerning Nestle. There is also the bar code and recycling logos. The target audience for this product is most likely all ages, it neither suggests a young or old target audience.

FUNCTIONThis main function of the packaging is to protect and preserve the product within. There is a gold foil underneath the outer paper packaging to preserve the chocolate within. This packaging also promotes the product “Rolo” which has the largest amount of space taken up by its text. As for packaging for transport, I assume they come in boxes specifically used for transporting the products.

MANUFACTUREThe printing method that has been used is offset lithography because of its ability to print onto various materials, in this case paper, has a very high quality of print, is a fast method of printing and is the overall most cost effective method of printing. The disadvantages of offset lithography are that it needs a relatively large print to be cost effective. This method can print (1,000 off to 1,000,000 off) As these Rolo’s are produced in Mass, it is ideal to use offset lithography.

COLOURS USEDThere have many colours that have been used including CYMK and spot colours such as the dark brown background.

CONSTRUCTION METHODSThe paper will have been printed onto, probably on large sheets, then cut out using a guillotine, to the desired shape which is rectangular. There is also an inner piece of foil which is cut slightly larger than the paper packaging because it had to be folded at each end. The paper packaging is then rolled around the product and lightly glued where both end meet.

AESTHETICSThe main background colour used for this packaging is dark brown, but many other colours such Red, Orange, Black and White have been used. This colour psychology behind this product is about catching the eye and gaining the attention of the target audience as well as to suggest luxury and also the fact that Gold and Brown colours have been used, this could relate to the colours of the sweet itself. The word “Rolo” itself is very bright, and is contrasting against it’s dark background. The packaging itself when flat is rectangular in shape, but is folded around the Rolo sweets, so ends up cylindrical.

LAYOUTThe layout of the packaging is dominated by the Product name which takes up a lot of the “front” of the packaging to the left of the product name is the Nestle logo, which is integrated into the Rolo House style of red, white and orange. All other information is displayed on the back of the wrapper, but keeps the colours of browns, gold's and orange and black. The size of all other font apart from the product name is very small and could be difficult to see for some people.

IMAGERYThere is very little imagery that has been used on the product, the name “Rolo” is presented in a bubbly sort of manner, with bright attractive colours, on the back is the Nestle logo. There is also some other logos such as recycling and the “e” logo and the weight of the product.

MATERIALSThe main material that has been used is paper, with one side that has been glossed over after printing. This has been used because it is fairly cheap to produce in mass sheets and can be recycled. Not many other confectionary products similar to Rolo use paper, thin plastic is more commonly used. Underneath the outer paper packaging is a thin piece of foil, to preserve the food within.

SOCIAL, CULTERAL AND ENVIROMENTAL ISSUESPaper can be recycled by being broken down into pulp, cleaned and then flattened by rollers and created into other paper types. Paper is extremely common in society and is used for a vast amount of things. After around 7 times of being recycled the fibres in paper break down that much, they are useless for further use.

SCALE OF PRODUCTIONThe scale of production that has been used is Mass production because the unit cost is low, it requires relatively unskilled workers and can produce thousands to millions of units. With Rolo being such a popular product, mass production would be the only cost effective way of producing so much of the packaging.

Criterion 1: Exemplar Product Analysis (Packaging)

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Information

PHOTO HERE

PHOTO HERE

PHOTO HERE

CORPORATE TITLE HEREScale of Production

IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions

Social, cultural and environmental issues

Manufacture

• Printing

• Colours used

• Printing effects

• Construction Methods

• Plastic forming methods

Information

PHOTO HERE

PHOTO HERE

PHOTO HERE


IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions


Manufacture

• Printing

• Colours used




Information

PHOTO HERE

PHOTO HERE

PHOTO HERE


IMAGE OF PRINTING

Function

PHOTOHEREAesthetics

• Colour

• Layout

• Style

• Imagery

Materials

IMAGE OFMATERIALS

Dimensions


Manufacture

• Printing

• Colours used




How do I investigate the potential market?Even the most successful products produced aren’t aimed at everyone

in the world (the market). You need to identify who the ‘target audience’ is for your product(s) and what are their needs (profiling them). To find this out, you’ll have to ask them!

User ProfileFirstly, design a series of questions to ask your target audience. These

could range from, how they want the product to look (aesthetics); what information to include and how they’d like the product to perform (function).

Try and use closed questions. These are much easier to produce results from. E.g. Which combination of colours do you think would

best suit the image of a school rock band? A) Primary colours B) Dark colours C) Harmonious colours or D) Bright colours.

Analyse the results from your profiling. What are your findings? Remember these findings should influence the content of the ‘design

criteria and ultimately, your design ideas.

Criterion 1: Investigating the Design Context (User Profile)

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1. How much imagery would you like to be on the packaging?A) None B) 1 picture C) 2-3 pictures D) More than 3

The most popular choice is C) 2-3 pictures as most of the people I surveyed thought that 2-3 would be best as it gives you something to look at instead of a blank and writing filed wrapper.

2. Which style font do you prefer?A) Comic Sans MS B) Bell Gothic Std Black C) Wide Latin D) Script MT Bold

The survey showed that A) Comic Sans MS was the most popular because it is smooth and the most modern so people will like it more.

3. What arrangement of colours would you prefer?A) Harmonious (similar) B) Contrasting (Opposite) C) Primary (Red, Yellow, Blue) D) Black and white

The best arrangement of colours was B) Contrasting. I think this was so, because contrasting colours stand out from each other and from the rest of the other product on the shelf.

4. What should the background be like?A) Bright B) Dark C) Empty D) Full

The background will be A) Bright as it will draw customers in and they will be attracted to my wrapper so they will buy the product.

5. Which wrapper would you prefer?A) Paper B) Duplex Board (point of purchase) C) Cardboard D) Plastic (Haribo wrapper)

The preferred choice of wrapper was A) Paper because it is easy to open and keeps to chocolate secure.

6. How many bars would you like in one product?A) 1 bar B) 2 smaller bars C) 3 medium sized bars D) 4 small bars

I found that people wanted B) 2 smaller bars so they could get more for their money and they wouldn’t spend as mush.

7. What type of chocolate would you like?A) Milk B) White C) Dark D) Mixed

There was a joint vote on B) White and D) Mixed, I will decide myself after doing some market research which sells better.

8. What filling would you like?A) Mint B) Orange C) Strawberry D) Plain

D) Plain was the most wanted choice as not all people like different fillings. More people like ordinary chocolate than filled chocolate.

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In conclusion the results given I found out that the best chocolate bar I could make will have 2 bars, be plain filled with white chocolate. The wrapper will have 2-3 pictures with the Comic Sans MS font, I will use contrasting colours and the background will be light. The wrapper will be made out of paper.

Criterion 1: Exemplar Questionnaire, results and analysis of the results

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CORPORATE TITLE HERE: USER PROFILE

What is the design criteria?The design criteria describes the restrictions and possibilities for the intended product. It is normally presented in a bullet point list and focuses on a number of areas, such as: the appearance of the product (aesthetics) and what the product needs to do (function).

What to do. 1. The list should be in bullet point format.

2. Each point should be accompanied by a small sentence explaining the importance of the point.

3. All ideas and developments should aim to meet the design criteria.

4. Include points to describe all of the following:

Function: What the product has to do.

Aesthetics:A description of how it should look, considering: colour, font styles, imagery and layout.

Dimensions: Details of sizes.

Information:What information needs to be included, such as: logos, titles, lyrics, track names, etc.

Criterion 1: Investigating the Design Context

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My chocolate bar may meet the following points:

Function

Must preserve the chocolate in the wrapperThis is so it doesn’t melt and is edible to eat.

Must protect so the chocolate So it doesn’t brake, melt or get damaged - otherwise the consumer will not buy it.

Must promote the product So the consumer will see it and want to buy it. This will increase sales and business.

Must be packaged for transport This will enable the product to be transported safely and securely to the point of distribution.

Must inform the customer The product must inform the consumer of a variety of items - such as, the weight, the ingredients, the best before date, etc.

Aesthetics

I will aim to use bright / primary coloursThese were the colour descriptions chosen by my target audience - hopefully they will attract the target market

I will aim to include a friendly looking fontThis category was chosen by my target audience when asked.

I will aim to include 2-3 friendly pictures possibly in a cartoon styleThis was the style and category of imagery chosen by my target audience for the surface graphics.

Dimensions

The bar will be approx. 100 x 40 x 20

Size of wrapperThis will be dictated by the size of the bar.

Point of purchaseThe size of the POP box will be determined by the size of the bar and the quantity which needs to contained.

Information

The bar must include the following types of information:

•Name of the product

•Name of the manufacturer

•The weight of the product

•The ingredients of the product

•The address details of the company

•The E logo

•A barcode

•The traffic light symbols

•The best before date

•Environmental logos

•Nutritional values

Criterion 1: Exemplar Design criteria

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My ????? may meet the following points:

Function

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Aesthetics

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Dimensions

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

Justifying sentence

Point 6

Justifying sentence

Etc.

Information

Point 1

Justifying sentence

Point 2

Justifying sentence

Point 3

Justifying sentence

Point 4

Justifying sentence

Point 5

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Point 6

Justifying sentence

Etc.

CORPORATE TITLE HERE: DESIGN CRITERIA

CRITERION 2IDEAS & DEV.

Initial IdeasThe first part of this section is to generate a wide range of ‘initial ideas’. These should be your initial thoughts to solving the design problem – speed is key in this section, otherwise you might forget a really good idea whilst you are spending an eternity just getting your 30 degree lines just right.

Be as creative and original as us can. Look for inspiration from the design books, posters and magazines in the classroom. If you’re still struggling, try generating a spider diagram using words associated with the design brief, such as, the name of the band or the theme of your pop-up book (see example on page 25).

What to do1. Produce a range of original and creative ideas

2. Try using a ‘word map’ to help broaden your ideas.

3. All the ideas must aim to meet your design criteria.

4. Test all your ideas against this design criteria.

5. Consult your target audience, what are their thought on the ideas?

6. Show off your graphical communication skills, consider using:• One point perspective• Two point perspective• Isometric crating• Schematic drawings• Enlargements• Cross-sections• Exploded view• Rendering or hatching techniques• Thick and thin line technique

What to do cont.7. Demonstrate a good grasp of grammar, punctuation and spelling.

8. Show off your technical language of the subject in your annotations.

9. Use arrows to indicate particular areas of importance.

10. Make sure each sheet in concise with little white space.

11. When designing always consider:• the social, moral, environmental and sustainability of each idea• the aesthetics (colour, font styles, layout and imagery)• the function (how it works)• the materials (what are the properties of the materials)

How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis.

The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteria

Criterion 2: Development of the Design Proposal (including modelling) (Initial ideas)

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Criterion 2: Exemplar Initial ideas: Chocolate bar’s shape

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Criterion 2: Exemplar Initial ideas: Surface graphics and the packaging of the bar

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Criterion 2: Exemplar Initial ideas: Point of Purchase box

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Criterion 2: Development of the Design Proposal (including modelling) (Development)

What should I be doing in the development section? Cont.Show off your graphical communication skills:

• Isometric crating, one and two point perspective• Schematic drawings, Enlargements and Cross-sections• Exploded views, rendering, hatching• Thick and thin line technique and 3rd angle orthographic projection• CAD: Photoshop, 2D Design, Illustrator, Office, SolidWorks, etc.

How do I show off my technical language?Analyse and annotate all your ideas. Use exactly the same headings you used to compile a concise and detailed product analysis.

The headings should include:• Function• Ergonomics• Aesthetics• Information• Dimensions• Materials• Target Audience’s thoughts• Safety• Social, moral, environmental and sustainability issues• Testing against the design criteria

What is the development stage?Once your target audience has decided on an initial idea, you can begin to develop it further. This is when your design should start to really take shape. The development section is the largest and most important part of the Design Process (it’s where all the experimentation and working out takes place).

What should I be doing in the development section?1. Still aim for originality & creativity in your developments.

2. Your development should include sketches, CAD, and models.

3. Model and prototype, using card, paper, Styrofoam, etc.

4. Always photograph your models and include them in your folder.

5. When designing always consider:• the social, moral, environmental & sustainability of each

development• the aesthetics (colour, font styles, layout and imagery)• the function (how it works)• the materials (what are the properties of the materials)• the parts needed (how will each part help)

6. Make sure each sheet in concise with little white space.

7. Analyse and annotate all your ideas.

8. Use exactly the same headings you used in your product analysis.

9. All the developments must aim to meet your design criteria.

10. Test your ideas against this design criteria & with your target audience, what are their thoughts.

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Criterion 2: Exemplar Development: Bar

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Criterion 2: Exemplar Development: Packaging for the bar

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Criterion 2: Exemplar Development: Surface graphics

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Criterion 1: Exemplar Development: Point of Purchase box

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Criterion 2: Development of the Design Proposal (including modelling) (Manufacturing Spec)

What’s a product/ / manufacturing speciation?The manufacturing specification comes at the end of the development phase, but before you start making the final outcomes. Like the ‘design criteria’, it should be presented in a series of bullet point statements and should explain exactly how to make the final product, hence the name ‘manufacturing specification’.

Include points to describe all of the following:

Materials: what will each part be made from & how much material is needed?Dimensions:: precise measurements for each part in millimeters?Tolerances: the maximum and minimum size each part can be.Quality Control: what needs to be checked & how and when to check it.Construction: explain exactly how each part will be made.Cost: how much will each part cost and detail any other costs involved.

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Materials Dimensions Manufacture QC Fabrication & Finish

• The wrapper will be made from 80gsm paper

• This provides a good surface to print onto and it can be cut and folded easily

• The wrapper must hold the bar which measures 40 x 20 x 95

• This is the product the packaging is design to hold preserve and promote

• The wrapper will be printed in CMYK using a laser printer

• This is fast and good quality

• The wrapper will be cut and folded by hand

• The bar is an awkward shape -so manipulation by hand is the best method

• The edges will be cut using a pair of serrated scissors

• This will provided the jagged edges found on professional produced bars

• I will check the spelling of the surface graphics

• It looks very unprofessional if words are spelt incorrectly

• I will check the quality of the printed surface graphics

• I want the product to look like a quality product

• I will check the design and dimensions of the net

• To ensure it cuts correctly and fits the bar

• I will assemble the net using multi-purpose adhesive

• This is strong when dry but does not set instantly

• I may apply a transparent plastic laminated to the surface of the paper

• This will protect and possibly enhance the appearance of the product


• The wrapper would be made from a plastic film - possibly HDPE or LDPE

• This material would preserve the chocolate inside and provide a relatively good surface to print onto

• The wrapper must hold the bar which measures 40 x 20 x 95

• This is the product the packaging is design to hold preserve and promote

• The wrapper would be printed using flexography

• This is a printing process suitable for printing onto low grade materials

• The wrapper would be guillotined

• This provides a quick method of trimming the edges to size

• Colour bars would be included

• This would enable colour consistency in the printed job

• A bleed area would be included

• This will provide a tolerance for the trimming process

• Registration marks would be used

• This will ensure each plate is aligned when printing

• The surface of the plastic would be varnished

• This will protect and enhance the presentation of the packaging

• The wrapper would be joined using a non-toxic adhesive or friction welded

• Both methods provide an air tight seal for the product inside

In school

Commercially

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Criterion 2: Exemplar Manufacturing Specification for the chocolate bar wrapper

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• The 4 fold CD packaging will be made from solidwhite board

• This provides a good surface to print onto and it can be cut and folded

• The 4 fold CD must hold one compact disc measuring 120 mm in diametre

• This is the product the packaging is design to hold and protect

• The 4 fold CD packaging will be printed using a laser printer in CMYK

• This is the only printer in school capable of printing onto to board

• The 4 fold CD packaging will be cut and scored using a profile cutter

• This process is very accurate and leaves a good finish

• I will check the spelling of the surface graphics

• It looks unprofessional if words are spelt incorrectly

• I will check the quality of the printed surface graphics

• I want the product to look like a quality product

• I will check the design and dimensions of the net

• To ensure it cuts correctly and fits the CD

• I will assemble the net using multi-purpose adhesive

• This is strong when dry but does not set instantly allowing movement for alignment

• I will apply a holographic to the surface graphics

• This will show the authenticity of the product


• The 4 fold CD packaging would be made from solidwhite board

• This provides a good surface to print onto and it can be cut and folded

• The 4 fold CD must hold one compact disc measuring 120 mm in diametre

• This is the product the packaging is design to hold and protect

• The 4 fold CD packaging would be printed using offset-lithography

• This is fast, widely available and is very good quality

• The net would be cut and folded using a bespoke die

• This process is relatively fast - but more importantly every net will be the same

• Colour bars would be included

• This would enable colour consistency in the printed job

• A bleed area would be included

• This would provide a tolerance for the die cutting process

• Registration marks would be used

• This would ensure each plate is aligned when printing

• The surface of the solidwhite board would be varnished with a satin finish

• This would protect and enhance the presentation of the packaging

• The net would be assembled using a multi-purpose adhesive

• This is strong when dry but does not set instantly

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Criterion 2: Exemplar Manufacturing Specification for a 4 fold CD packaging

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CORPORATE TITLE HERE


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CRITERION 3MAKING

MakingMost of the marks for this section are achieved by making a 3D outcome. You should be aiming to show a high level of making and modelling skills. For example: is the product folded correctly; do the edges line up; has it been neatly cut; does it fit together and are there any gaps? However, some of the marks for this section can be picked up in your portfolio.

How can I pickup marks for making in my portfolio?Record the making process using photographs and annotations. For example:

What tools have you used and why?Craft knife, safety rule, slot punch, etc.Which materials have you used and why?Able to print on to it, rigid, flexible or can be easily cut.What technologies have you used and why?Laser cutter, OPAS, milling machine, 3D Printer (Very important – you must explain the process of using

them)

How do I build Quality Control checks into my making?Nearly all products produced on a commercial level will need checks in place to ensure a quality product is produced every time. Refer to the next two slides for guidance.

Help?You are awarded marks for working independently and how you have solved designing and manufacturing problems. Think about what you have done in year 10 and in year 9.

FinallyDoes the final product look professional and is it suitable for the target audience (how do you know have you asked them)?

Criterion 2: Making

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Testing TA or DCMy TA preferred I shinny appearance to the print out – that’s one of the reasons I laminated the paper.

Testing TA or DCMy TA preferred I shinny appearance to the print out – that’s one of the reasons I laminated the paper.

MaterialsI printed the design on to 80gsm paper as it provides a good surface to print onto and I laminated it with some plastic film – to enhance the appearance and to protect the printed surface.

ManufactureOnce wrapped – I applied the multi purpose adhesive (which is strong and does not applied immediately). This allowed me to slowly move the pieces together to ensure an accurate fit.

QCTo ensure an accurate cut – I printed the design with crop marks, colour bars and registration marks

ManufactureOnce glued – I measured each end of the bar and trimmed the printed paper using a pair of serrated scissors.

Criterion 3: Exemplar Record of Making

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ManufactureI carefully wrapped the design around the model to find to work out the position of the front graphics – I then folded the material to ensure an accurate alignment once I applied the adhesive

MaterialsTo make the finished model - I used Jelutong. This is a hardwood with a very close grain - allowing it to look like other materials when finished with spray paint.

QCEach time the surface was sprayed with the primer - I checked the quality of the surface for any rough parts.

QCTo ensure a quality product - I cut the model from its frame and carefully sanded down the edges using glass paper.

CAD CAMTo make the model - I first designed it using CAD in a program call SolidWorks. I then saved the design as an STL file. This was then opened on the PC controlling the CNC milling machine. Whilst the file was open on this machine - I programmed the machine - altering settings for the size of the material, the tool size, depth of cut and the pass over rate.The CNC milling then milled out the design from the block of jeluting. The machine has a self-centre vice. This enable me to flip the material and machine the other half of the design - marking a completed product

Tools and equipmentTo create a very smooth finish to the surface - I used a solution called - sanding seal. This filled the grain gaps of the wood. The process of applying this solution, drying it and then sand the wood was repeated 2 to 3 times.

Tools and equipmentOnce I was satisfied with the finish provided by the sanding seal - I then spray the surface of the timber with a ‘filler primer’. This filled in some of the remaining gaps as well as providing a base coat for the colour. This process was repeated twice.

Tools and equipmentOnce the surface had been primed - I then sprayed two coats of black and then two coats of lacquer - to enhance and protect the surface finsih.

ToolsI cut the design from the laminated paper – using a safety rule and a craft knife

Tools and equipmentTo cut the perforated section from the POP I used a craft knife and a safety rule.

ManufactureI measure each panel from the NET I had drawn in 2D Design Tools. I Then designed the surface for each of the panels using illustrator.

CAD CAMOnce I had cut each panel out – I then used spray mount to attach them to the NET.

MaterialsI used SolidWhite for to make the NET – however if I was to produce the NET again – I would use a much heavier material.

Eco issuesSadly – by adding the plastic laminated to the surface of the card – this poses some issues for the recycling of the board used – If the product was to be manufactured in industry then a alternative method should be looked for.

QCTo ensure an accurate and quality cut – I printed each panel with crop marks, colour bars and registration marks.

QCTo hold the POP together whilst the adhesive bonded – I used some low tact masking tape of the edges of each joint.

Criterion 3: Exemplar Record of Making

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Testing TA or DCBefore I began the cutting process – I checked the information on the print outs against the information on the design criteria.

Testing TA or DCBefore I began the cutting process – I checked the information on the print outs against the information on the design criteria.

CAD CAMTo manufacturer the POP box - I drew out the profiles for both parts using 2D Design Tools. I colour the lines to be cut RED, and the lines to be scored - I coloured these BLACK. On the PC connected to the laser cutter - I programmed the SPEED and POWER of the laser to cut and score through the various materials.

MaterialsTo enhance and protect the printed surface of the POP – I laminated a plastic film on to one side.

ModificationI realised the plastic laminated covered all the gluing tabs – this prevented me from assembling the NET together – because the glue I was going to use needed to porous surfaces.

QCI checked the orientation of each panel – to make sure they appeared the right way round once the NET was assembled.

Eco issuesRather than including a separate display stand inside the box – I converted the detachable cover to double as the display stand – reducing the amount of materials needed

CORPORATE TITLE HERE (RECORDING MAKING 1)

PHOTOHERE

Materials used

Environmental issues

Testing TA or DCTesting TA or DC

Tools and equipment used

Modifications made

CAD CAM PHOTOHERE

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Materials used

Materials used

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QC

QC

QC

QC




PHOTOHERE

CAD CAM


Modifications made

Modifications made


QC


CORPORATE TITLE HERE (RECORDING MAKING 2)

PHOTOHERE

Materials used




Modifications made

CAD CAM PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTOHERE

PHOTO HERE

Materials used

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QC

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Modifications made

Modifications made


QC


What is QA (Quality Assurance)?Companies have long realised that cost is not the only influencing factor for manufacturer and consumer choice. Factors such as: build quality, consumer service, performance and quality of design dictate why one product is chosen over another. The term ‘Quality Assurance’ relates to all aspects of the manufacturing process, from the early stages of design right through to the delivery of the product.

What is QC (Quality Control)?Quality Control is a small part of Quality Assurance. It involves a series of checks, which take place on a product during the manufacturing process. The checks are carried out to ensure that each product meets the required standards. These checks are a crucial part of the manufacturing process and can take place at anytime. Possible checks may include:

1. Checking the size of the product or component2. Checking for spelling mistakes3. Checking the consistency of the colour 4. Checking the registration of the colours.

How can I show that I’ve considered QA and QC in my project?One method of showing QA would be to design a flowchart building in quality control checks throughout the manufacturing stages.

What is a flowchart and why use them?Flowcharts allow us to present a sequence of activities in a clear and informative manner; such as the manufacturing of a product to ensure quality control checks are made. Like many forms of communication, a need for standardisation is required in order for others to interpret the information. Flowcharts use a series of shapes to help communicate the information.

Standardisation in flowcharts

The lozenge shape illustrates the start & finish of the flowchart.

The rectangle contains a process or task.

The diamond shape represents a decision to be made.

The parallelogram represents a point of input or a point of output.

This shape represents a point of adjustment.

Criterion 2: Making (Quality Assurance and Quality Control - 1)

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Example 1The example shown is very basic and could be more detailed (and effective). It does not take into account how much water to use and how long to leave the tea bag in the water. To obtain this information, the flowchart needs feedback loops.

Feedback loopsIf a decision is needed to be made which results in a yes or no response then a feedback loop is added. Depending on the response, the flow may carry on or follow the path of the loop. If this is the case, then an adjustment must be made before asking the question again.

An example of a more detailed and effective flowchart is given in example 2.

Criterion 2: Making (Quality Assurance and Quality Control - 2)

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2. Mark out guides in illustrator for each panel

3.Design surface graphics in illustrator

4. Print design to an A4 piece of paper - include crops

5. Apply plastic laminate to the surface of the print out

Are they in the correct position?

Check document settings

1. Setup document to the correct size in Illustrator

Is the document the correct size?

Alter guide positions

Is all the information included which is listed in

the design criteria?Add required information

Is the quality of the print out good enough?

Check print settingsAnd quality of paper

6. Trim waste material using the crop marks

8. Is all the information in the position - and visible from each side

9. Glue down wrapper at both ends

Is the wrapper accurately glued?

Start at back at stage 4Are there any air bubbles?

Move wrapper into position

Has the blade cut throughThe card?

Start back at stage 2

Are the cuts equal at both ends?

Carefully trim the longest end

7. Wrap the wrapper around the chocolate bar model and glue

START

STOP

N

N

N

N

N

N

N

N

Y

Y

Y

Y

Y

Y

Y

Y

10. Trim ends with serratedscissors

Criterion 3: Exemplar Flowchart for the chocolate bar wrapper

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CORPORATE TITLE HERE: FLOWCHART

CRITERION 4EVAL. & TEST.

Formative testing and evaluatingFormative evaluating forms throughout the design process. Every time you make a decision or judgement about your work it should be in relation to the contents of your design criteria, manufacturing specification or your target audience's thoughts.

Summative testing and evaluatingSummative evaluating occurs at the end of the design process (summarising). It specifically judges how well the final product meets the design criteria or the manufacturing specification.

For a detailed summative evaluation:• always write in third person (Don’t write: I think or I like);• always include sketches detailing how to impove the product;• answer every point listed in the design criteria or manufacturing

specification;• always include the opinion of a third party - ideally the client or

someone from the target audience;• compile a questionnaire to ask your target audience;• use photographs to support and describe aspects of the product;• refer to your modifications list to help explain why aspects of the

product were changed.

Evaluating how the product could be manufactured in industryAt the end of the summative evaluation, consider how the product could be made (manufactured) on an industrial scale. Clearly their would need to be some modifications in order of this to occur. Simply, list these modifications and then comment how it would be produced commercially. For example: Which method of commercial printing would be used and why; how would the product be constructed commercially or which plastic manufacturing method would be used to produce the product and why.

TestingThe testing procedure is an essential part of the design process. All products will have to undergo many tests before they are manufactured and released onto the market. We can break the testing procedure into two areas: physical testing and consumer testing (or asking the target audience), both should occur throughout the design process.

Physical testingA physical test would be carried out to ensure the product is fit for purpose, meeting all the points listed on in the design criteria and the manufacturing specification. For example, a POS Display will have to be tested to ensure:

• it has good stability;• it can be disassembled for postage;• it is strong and rigid.

Consumer testingIt is also important to gather opinions from the product’s intended users (the target audience). In industry, consumer tests are carried out on a selection of the target audience to obtain essential opinions.

These tests normally involve a questionnaire or a simple ranking test. Consumers are asked if the product meets their needs and why. This helps the design team to improve the product’s function and aesthetics.

How do I test and evaluate my ideas and artefacts?Evaluating is the process of critically and objectively questioning how well the design ideas or the final product meets the design criteria or the manufacturing specification. Testing and evaluating IS NOT a section which simply occurs at the end of the design process. Good testing and evaluating should appear at various stages throughout the design folder. We can break the evaluation process into two areas: formative testing and evaluating and summative testing and evaluating.

Criterion 4: Testing and evaluating (Summative and Formative)

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I asked a series of questions relating to my original design criteria - to 20 people who fell into my target audience category.

I used a series of closed question - containing a sliding scale:

Criterion 3: Exemplar Summative Evaluation

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How well do you feel the wrapper protects and preserves the product inside?

1

2

3

4

5

How well do you feel the surface graphics promote the product?

1

2

3

4

5

How well do you feel the product informs the consumer?

1

2

3

4

5

How well do you feel I have met the criteria under ‘aesthetics’?

1

2

3

4

5

How well do you feel the product (POP and the bar) is suitable for transportation?

1

2

3

4

5

How well do you feel the wrapper protects and preserves the product inside?

How well do you feel the surface graphics promote the product?

How well do you feel the product informs the consumer?

How well do you feel I have met the criteria under ‘aesthetics’?

How well do you feel the product (POP and the bar) is suitable for transportation?

1 = Hasn’t met it at all 2 = Fulfilled some of the criteria3 = Some room for improvement4 = Little room for improvement5 = Excellent





I got some mixed responses from my target audience when I asked them about this criteria. A lot of them found it difficult to comment as the paper isn’t really the material used by professional companies for the packaging of chocolate bars - however, some did understand the product was just a model/mock-up and were very positive in their feedback.

The feedback from the target audience was excellent to very good. They really liked the theme and additional message I had chosen for the bar and they felt this had been communicated well with the use of colours, typography and imagery.

I did include some of the information I had listed in my ;design criteria’. However, a lot of it was missing. This was something picked up and identified by my target audience and is something I would need to improve on if I was to take the project further.

The overall feedback for the aesthetics of the products was excellent. They really liked the choice of colour and the impact the imagery and font styles had. They liked the shape of the bar to hold and the size was good for the cost of the bar. They also made comments of the use of segmenting the bar for sharing and eating in portions.

The feedback for this criteria was good - however, some commented on the thickness of the material used to manufacturer the POP box. Stating it was a bit to weak and flimsy for its function. This is something I would look to improve in future models.

Criterion 3: Exemplar Summative Evaluation

designtechnology

Function

Must preserve the chocolate in the wrapper

Must protect the chocolate Although the wrapper doesn’t really off much impact protection - it does offer protection from germs and handling. In the early design phases I felt a box was a little over the top for a low-end chocolate bar - and through consultation with my TA they seem to agree.

Must promote the product The TA liked the surface graphics and the distribution of them on the packaging. They also liked the secondary use of the detachable lid - doubling as a slide on promotional display. They felt the graphics were eye-catching and would stand out against other low end products on the market.

Must be packaged for transport The TA were satisfied with the POP box and it suitability for transportation. However, they did comment on the durability of the material used. This would have to be replaced with a thicker board if the project was to be taken further.

Must inform the customer From asking my target audience, it is clear there is some room for improvement with regards to the information displayed on the packaging and the POP box. I feel at this stage - I possibly got a little carried away with the aesthetics of the surface graphics rather than the information it must contain and display. This is something which needs addressing if the project was to continue.

Aesthetics

I will aim to use bright / primary colours

I will aim to include a friendly looking font

I will aim to include 2-3 friendly pictures possibly in a cartoon style

Overall the feedback for the aesthetics of the product has been excellent. The TA really liked the theme of the project - the panda who likes to eat (chocolate), YUM! YUM!. They also liked the USP - with a donation going to help WWF with their projects. They felt this made the bar stand up from other low cost chocolate bars on the market.

Dimensions

The bar will be approx. 100 x 40 x 20

Size of wrapperI thought carefully about the shape and size of the bar - making several models and testing them with my target audience. The bar had to based on a geometric form - but I didn’t want it to be a solid lump of material. Instead I divided it up into mouth size piece, which could be broken off the bar and shared with friends. This went down well with my target audience who scored it very high.

Point of purchaseThe POP box was always going to be determined by the size of the bar, the quantity needed and the maximum size I could make the Net in school. After speaking to my TA it was decided 20-25 bars would be a suitable number. However, on designing the size of the NET needed it was clear there were going to be some manufacturing issue. Eventually, I had to drop the number to enable the NET to fit on to an A2 sheet of board.

Information

The bar must include the following types of information:

•Name of the product

•Name of the manufacturer

•The weight of the product

•The ingredients of the product

•The address details of the company

•The E logo

•A barcode

•The traffic light symbols

•The best before date

•Environmental logos

•Nutritional values

As mentioned under the ‘Function’ section’, I missed a substantial amount of information of the surface graphics - these would need to be included if the project was to be taken further. (Colour in red are the missing pieces of information).

CORPORATE TITLE HERE (EVALUATION)

CORPORATE TITLE HERE (EVALUATION)

ADMIN. CHOC BAR. design technology Year 11: Graphic Products: Controlled Assessment Task CONTENTS Admin Slide 2Contents Slide 3About the CAT Slide 4Structuring.

Documents

evaluation slide

flowchart slide

cat slide

folder slide

spec slide

product analysis slide

task analysis slide

guidance development