Adliterate aphorisms

Brand owners worry rather too much about consistency and rather too

little about coherence.

http://www.flickr.com/photos/chrisseserville/148872910/

Planners sell.Creatives multiply

http://www.flickr.com/photos/28526678@N00/185387364/

The orthodox in one category is often revolutionary in another

http://www.flickr.com/photos/justjo/37688225/

In the world of 2.0 brands should proceed…with

cautionhttp://www.flickr.com/photos/abhayah/230994526/

Creative businesses should define themselves by the medium they work in

not the media in which their work appears.

http://www.flickr.com/photos/dberryhill/245438085/

Social media is about conversation. Brands only have

a role if they can make the conversation better

http://www.flickr.com/photos/good_day/99153933/