Aditya Birla group

ITRODUCTION

TYPE Private INDUSTRY Conglomerate FOUNDED 1857 FOUNDER Ghanshyam Das Birla HEADQUATER Mumbai, Maharashtra KEY PEOPLE Kumar MangalaBirla(Chairman) REVENUE US $ 40 BILLION (2012) EMPLOYEE 136,000(2012)

HISTORY

Started in 1919 with a Jute Manufacturing Company.

Group's founding father, Ghanshyamdas Birla.

The legacy was forwarded by Mr. Aditya Vikram Birla , putting India on World Map long back 1969, long before globalization.

VisionTo be a premium global conglomerate with a clear

focus on each business.

Mission To deliver superior value to our customers, shareholders, employees

and societal large.

SECTOR

MAJOR SECTORS CEMENTCompanies- Grasim, Ultratech Cement Ltd

NON FERROUS METALSCompanies- Hindalc Industries Ltd., Noveli Inc., Aditya Birla Minerals Ltd,etc

TEXTILECompanies-Aditya Birla Nuvo, Grasim, Thai Acrylic Fiber

TELECOMMUNICATION Companies-Idea cellular limited

CHEMICALSCompanies-Aditya Birla chemical limited(Thailand) & Thai Peroxide co.• Brands- Polyphos, Epotech, Birol ex, Ecare etc

INSULATORS Companies-Aditya Birla Insulator Pvt. Limited

AGRIBUSINESS Companies-Aditya Birla Nuvo

FINANCIAL SERVICESCompanies-Birla a Sun Life Insurance Company Ltd , Aditya Birla Finance Ltd. Brands-Financial Services

MININGCompanies- Essel Mining and Industries LtdBrands- Iron Ore

GARMENTSCompanies-Aditya Birla Nuvo

RETAILCompanies-Aditya Birla Retail LimitedBrands- more. (Supermarket)

CARBAN BLACKCompanies- Aditya Birla Nuvo

IT-ITESCompanies-Aditya Birla Minacs Worldwide Limited Brands- I T- ITes

PRODUCTS

LOCATION Operating countries

Australia, Austria, Bahrain, Bangladesh, Brazil, Canada, China, Egypt, France, Germany, Hungary, India, Indonesia, Italy, Japan,

Korea, Laos, Luxembourg, Malaysia, Myanmar, Philippines, Poland, Singapore, Spain, Sri Lanka, Sweden, Switzerland,

Tanzania, Thailand, UAE, UK, USA and Vietnam.

Hindalco to pump Rs10,000 cr. into three aluminum projects

Vijay raja group construction

Key plan of Vijay raj group of construction

Floor plan of Vijay Raj group construction

SWOT ANALYSIS

MAJOR COMPETITORS

JOINT VENTURES & Acquisitions

• Birla Sun Life Insurance Company

• Birla Sun Life Asset Management

• Tanfac Industries Ltd• Aditya Birla Grasun

Chemicals Ltd• Thai Peroxide Company Ltd• Hindalco- Almex

Aerospace Ltd• Cameroon Alumina Ltd

• Grasim acquires Dharani Cement and Shree Digvijay Cement

• Indian Rayon acquires Madura Garments.

• Hindalco acquires Indal.

• Mount Gordon Copper mines in Australia

• Birla Copper acquires the Nifty Copper Mines in Australia

• Minacs Worldwide

ACHIVEMENTS & AWARDS

2012Master Brand Award

Retail Best Employer of the Year & CEO of the Year

2011

Private Labels Awards 2011

Reid & Taylor Awards 2011

Retail Icon Award 2011

2010Most Admired Retail Face of the Year 2010

Most Admired Retailer in India for the Food & Grocery Segment

2009Reid & Taylor Awards 2009

2007Aditya Birla Group ranked the No. 1 Best Employer by the Hewitt - Economic

Times Survey 2007.Golden Spoon AwardGolden Spoon Award

Best VM at In-Store

CSR

VISION

“ To actively contribute to the social and economic development of the communities in which we operate. In so doing, build a better,

sustainable way of life for the weaker sections of society and raise the country's human

development index."

FOCUS AREA Education Health care and Sustainable livelihood family welfare

Infrastructure development Social causes community center

•

Careers

Interns Inspires young men and women to interns to lay the foundations of their

professional lives. Offers challenging short - term assignments, which provide first - hand exposure

to business realities and equip with essential practical knowledge and good skills required to ace course and career.

Management traineesTo nurture young talent, Aditya Birla have put structured Business Management Trainee

Programs in place. Through these programs, exceptional Management Graduates from the best B-schools in India. We provide these individuals with an entire year of rigorous training in

multiple locations. After identifying their core strengths, keeping in mind their areas of interest, we place them in roles that help maximise their learning and growth.

Management GraduatesBirla’s operations span 19 sectors in 20 countries, the offer is unmatched; tremendous industry

exposure and countless exciting opportunities to gain experience and master our field.

Birla’s are constantly on the look - out for aspiring individuals who savour challenges and eagerly grasp opportunities to prove their mettle.

PRESENTED BY- Jyoti

AnkitaChandaRajani

Sheereen