Aditya

APROJECT REPORT

ONDISTRIBUTION CHANNAL

OFMAAN PHARMACUATICAL

SUBMITTED TO:-

GANPAT UNIVERSITY(GANPAT VIDYANAGAR)

KHERVA

In Practical Fulfillment of Academic Requirement of TY-BBA Program

SUBMITTED BY:-BRAHMBHATT ADITYA H.

T.Y.B.B.A. (DIV-B)

ROLL NO:-56

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CERTIFICATE

THIS IS TO CERTIFY THAT INDUSTRIAL TRAINING PROJECT ON

“MAAN PHARMACEUICAL”

Is Submitted By

MR. ADITYA H BRAHMBHATT

ROLL NO: - 56

TO V.M. PATEL COLLEGE OF MANAGEMENT STUDIES

Affiliated ToGANPAT UNIVERSITY, KHERVA

In The Partial Fulfillment Of The Requirement For The Completion Of The Industrial Training Project In thirdYear Of

Bachelor Of Business Administration Programme 2007-08

Date________Place: Kherva

Prof HITESH PATEL Prof K M Chudasma(Project Incharge) (I/C Principal)

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Preface

Industrial training makes our practical knowledge

good for B.B.A Course require knowledge of not only

theoretical but also require practical knowledge.

I have selected Maan Pharmaceuticals pvt.Ltd. for

practical training that is well famous company in this area.

There is a only industry which can get constant stand not

only in India but also in other country. We all know that the

profit margin of Pharmaceutical industry is very high I have

visited Maan Pharmaceuticals Ltd. it was a good experience

for me to look at the practical side of the business.

I have prepared report about various department

of company i.e. Production department. I have tried my best

effort to prepare this report all the information regarding this

industry.

Thanking You,

Yours Faithfully,

ADITYA BRAHMBHATT

ACKNOWLEDGEMENT

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The main aim of practical training is to make the

student familiar with industrial world and business practices.

As a part of practical training I visited the Maan

Pharmaceuticals pvt.Ltd. and completed my training during

2NOV, 2007 TO 25NOV, 2007.

In preparation of project report, I am very thankful

to our honorable head of department Mr. K. M.

CHUDASMA, HITESH PATEL OF V.M PATEL COLLEGE OF

MGT STUDIES “KHERVA”. And I also thankful to Mr. Vinay

N. Bhatt (Production Manager) and Mr. LALU BHAI

DESAI (Director) and other staff of Maan Pharmaceuticals

Ltd.

I am also thankful to Mr. Pulinbhai R. Purohit (C.A) for

providing information of finance department.

In the last I very thankful to Maan Pharmaceuticals

Ltd. and our college V.M. Patel College Of mgt Studies.

Thanking You,

Yours Faithfully,

ADITYA BRAHMBHATT

INDEX

Preface……………………………………………

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Acknowledgement………………………….

NO

.

PARTICULAR PAGE NO.

1 ABOUT ORGANIZATION 5

2 INTRODUCTION 7

3 LOCATION 9

4 EXITING MANAGING BODY 10

5 ORGANIZATIONAL STRUCTURE

OF MANAGEMENT

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6 COMPANY BODY 13

7 PHARMA INDUSTARY IN INDIA 16

8 ORGANIZATION STRUCTURE 17

9 QUALITY POLICY 18

10 PRODUCT RANGE OF RONAK

LABORITIES

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11 RESEARCH & DEVELOPMENT 23

12 DISTRIBUTION CHANNEL 24

13 INTRODUCTION 25

14 DISTINGUISH ABOUT PHARMA

INDUSTARY

30

15 SELECTION OF CHANNALS 31

16 DISTRIBUTION CHANNAL OF

RONAK LABORATORIES

32

17 FINDING 34

18 SUGGESTIONS 35

19 BIBLIOGRAPHY 36

20 CONCLISION 37

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ABOUT ORGANIZATION

MAAN PHARMACEUTICALS LTD. handled by

“GOODLUCK GROUP OF MEHSANA”. Mr. Narayanbhai N. Patel is

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a leading industrialist in mehsana Maan pharmaceuticals Ltd. has

promoted on 13th May 1988 under the company act. Maan

Pharmaceuticals is private Ltd. company & its come under small

scale industry . It was corporated on 6th July 1992 under the

company act.

MAAN PHARMACEUTICALS LTD. was small scale

unit with limited capital structure , limited products when it was

started but due to best management of company, staff &

experienced workers, the company comes up as a large scale unit.

The Company has promoted the area of G.I.D.C.

The located area of the company is 900 sq. yard. The company

has very big & systemically which includes the management building

& production building . The company has also small & nice garden.

Company was started production with few

products only , like CIFON CAPSULES , CIFON PLUS TABLETS ,

etc. Its marketing is found out state like in Rajasthan, U.P. , Bihar,

Orissa, A.P. , Tamilnadu, Hariyana & New Delhi.

The basic requisite to develop infrastructure & to

boost the confidence of the profession , the organization has

acquired good manufacturing practice is recommended by WHO &

total quality & System implementation through ISO 9002.

Now the organization , with its in built strength is prepared to grow

progressively & achieve 100 Crore turnover by 2005.

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To achieve this goal, company has almost

renovated its plant , & is planning to meet FDA ( USA) , MCA (UK)

& TGA (Australia) standards . The organization started its

production with tablets , capsules , liquids & powder department.

Now the organization is expanding & commissioning a new

parenteral unit , ointment dept. , Hormone dept. & Natural product

unit.

INTRODUCTION

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MAAN PHARMACEUTICALS LTD. produces

different types of medicines . Company has wide range of products

some of the products of company are given below.

(1) MANHIST SYRUP

(2) VEZOL TABLETS , VEZOL SYRUP , VEZOL DROPS

(3) CIFON SYRUP

(4) ECODIL COUGH SYRUP, ECODIL –DM SYRUP , ECODIL

PED SYRUP , MUCONIL SYRUP ,

(5) MANCIPRO

(I) MANCIPRO - 500

(II) MANCIPRO - 750

Each of above said medicine is made by mixing

various kinds of element in specific proportion and after long

chemical process.

An obsession to provide utmost quality products

has resulted in their setting up one of the most sophisticated

manufacturing plant in India. The plant is WHO-GMP approved.

The infrastructure is developed to meet FDA ( USA) , MCA (U.K) &

TGA ( Australia) standards. The manufacturing speed and capacity

of this plant ensures regular supply quality drugs to domestic

market and developing export market.

The plant is quipped with high efficiency purified

air ( HEPA) technology , which maintains a continuous

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flow of bacteria free environment of filtered air through filter

inside the plant , thus providing an absolutely sterile

environment . More over , the fully automated facilities with an

electronically monitored environment ensure zero contamination.

The company has tablets , capsules, oral liquids

& powder sections. The company has separate sections for B –

Lactum products & hormones . These sections are equipped with

semi automatic and fully automatic machineries like Tablets

compression machine , FB Dryers , Liquid auto filling machine &

Online automatic powder filling machine.

LOCATION

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** Reason for selecting the location.

(1) The raw material required by the company is easily

available.

(2) Infrastructure facility & power supply are also easily

available because of G.I.D.C. area.

(3) The company is located near the city so that banking

facility is also available.

(4) There are easily available cheap unskilled , semi skilled &

skilled labors.

(5) The weather is good for producing company’s product.

(6) Govt. provides subsidiary & some other benefit.

EXISTING MANAGING BODY

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In every kind of business activity without direction

or guidance, the business becomes unbridled horse, which may

run in any direction same as is for business or industry also. And

that direction and guidance towards prosperity comes only from its

managing personnel and director without best director and

managing personnel the business occurs loss and may wound up in

short period.

In Maan Pharmaceuticals Ltd. there are very

competence and experienced personnel . All the directors have

long experience in business field. Mr. Jayantibhai is working

director of the company who has also long experience of

pharmaceuticals field.

** BOARD OF DIRECTORS : -

(1) Chairman & Managing Director : Mr. Narayanbhai N. Patel

(2) Director : Mr. Jayantibhai N. Patel

(3) Director : Mr. Lalu M. Desai

(4) Director : Mr. Gunvantbhai S. Patel

(5) Chief Executive Director : Mr. Dineshbhai S. Patel

(6) G.M. Business Development : Mr. Y.C. Shah

(7) G.M. Sales : Mr. R. Mehta

(8) G.M. Marketing : Mr. Nitin Shah

** BANKERS : -

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(1) State Bank of India

(2) The Mehsana Urban Co-Operative Bank Ltd. , Mehsana

** AUDITOR : -

(1) Mr. Pulin R. Purohit (Chartered Accountant) ,

Ahmedabad.

** ADMINISTRATIVE OFFICE : -

106, Harikrupa Chambers ,

B/H National Chambers, Nr. City Gold Cinema,

Ashram Road, Ahmedabad

Fax No. 091-79-6580950 , Phone No. 091 –79-6589970

Email ID : [email protected]

** REGISTERED OFFICE & FACTORY : -

Plot No. 1 , G.I.D.C Phase II , Dediyasan , Modhera Road,

Mehsana – 384 002.

Fax No. 091-2762-254810 , Phone No. 091–2762-259441/42

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Organizational Structure of Management

HRD Public Relation

Training

HIRING Welfare Development

Greciance Canteen Handling

Medical Performance

Compensation Legal appraisal

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Chairman

Board of Directors

Production Manager

Financial Manager HRM Manager Marketing Manager

Business Development

Manager

Personal Manager Administration Manager

HRD Manager

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COMPANY REPORT

NAME OF COMPANY : Maan Pharmaceuticals pvt.Ltd.

ADDRESS : Registered office & Factory :

Plot No. 1 , G.I.D.C. , Phase II,

Dediyasan, Modhera Road,

Mehsana – 384 002.

North Gujarat ( India)

: Administrative Office :

106, Harikrupa Chambers,

B/H National Chambers,

Nr. City Gold Cinema ,

Ashram Road,

Ahmedabad –380 009.

Gujarat ( India)

TYPE OF COMPANY : Ltd. (WHO & ISO 9002

Approved)

APPROVED DEPTS. : Tablets , Capsules , Oral Liquid,

Powder , B’ Lactum Depts. &

Parenteral Dept.

LIST OF PRODUCT AND

PRODUCT LITERATURES : Are enclosed herewith

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NO. OF PERSONS WORKING

IN FACTORY : 150

SKILLED PERSON : DEPT. WISE

Q.C. / Q.A. - 10Production - 07Stores - 06Packing - 03

LIST OF DEPARTMENTS : (1) TABLETS SECTION

(a) Granulation Dept.(b) Compression Dept.(c) Coating Dept.

: (2) CAPSULES SECTION

(a) Antibiotic (b) General

: (3) ORAL LIQUID SECTION

(a) Bottle Washing Dept.(b) Liquid Preparation

Dept.(c) Packing & Labeling

Dept.

: (4) OINTMENT SECTION

: (5) POWDER SECTION

= (a) ORS Dept. (b) Dry Syrup Dept.

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: (6) B’LACTUM SECTION

: (7) LABELLING & PACKING

SECTION

: (8) Q.A. / Q.C. SECTION

LIBRARY FACILITY : I.P. , B.P. , U.S.P.

I.P. , B.P. , U.S.P. (Veterinary )

P.D. Shetti

R & D FACILITY : Not Available

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PPHARMAHARMA INDUSTRYINDUSTRY ININ I INDIANDIA

When we consider about the allopathic drugs, India is well known by arsenic drugs, which is found by our rushes in early centuries of human development. The word pharmaceutical is growth Greek culture.

The Indian pharma was born with a very start at Calcutta in the time of brutishness. Today India pharma industry has acquired a considerable position in India market as the industry successful achieves significant growth and development through five years plans.

We have achieve international stranded and reorganization in the production in drugs, antibiotics etc. after the new industrial policy 1991, and the industry has shown high growth and it has been valued at more than 4300 cores in 1993-1994.

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OORGANIZATIONRGANIZATION STRUCTURESTRUCTURE

Labour M.R Clerk

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Managing director

Directors

Manager

A/c officer

Mktg. officer

Chemist

QUALITY POLICY

Maan pharma has achieved manufacturing and marketing excellence to satisfy its domestic customers.

Quality of product consists importance particularly in pharma industry because there is no compromisation with quality. It will directly affect the health of the patients so maan pharma has its own quality of purchase material as well s finished product i.e. tablets, capsules.

PPRODUCTRODUCT RANGERANGE OFOF M MAANAAN P PHARMACUATICALHARMACUATICAL

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Maan pharma has more than 30 brands covering almost all there area.

Maan pharma products classification is as blow:

Anti painkiller

Antibiotics

Anti T.B.

Cough and cold

Tonics and vitamins

Antihistamine etc.

The product list of maan pharma is as follows

PPRODUCTRODUCT LISTLIST

Tablet products

AMLO-AT ATB

ANTOREZ-40 TAB

ARDTIL-250 TAB

ARTIL-500 TAB

ARNET TAB

ENZU-MR TAB

FIXITON 200 TAB

FOLYPLEX TAB

GPZIDEX TAB

NIMERON-TAB

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NIMERON-TAB

RONCIP-500 TAB

RONCIP-250 TAB

RONCIP-TZ TAB

ROSPAR TAB

ROSPAR-100 TAB

ROCILIDE 50 TAB

Capsule product

CEPHARON

CEPHARON 500 TAB

CONVIBION CAP

ELOZA-30 CAP

HEMORICH CAP

PRON-Z CAP

HEMORICH-C CAP

ROCID-CAP

ROCID-250 CAP

ROCID-500CAP

ROCID-D CAP

Syrup product

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ALCIT SYRUP

ARCENT PD SYRUP

ARVENT DRY SYRUP

HEMORICH SYRUP

POLYREN SYRUP

PRONEZ SYRUP

RONCOF SYRUP

RONCOF-P SYRUP

RONTD DRY TR SYRUP

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RRESEARCHESEARCH ANDAND DEVELOPMENTDEVELOPMENT

In the modern way any company cannot survive without the research and development. But particularly in the pharma industry research hand development is heart of the company. Emergence of new deceases forced the unit to go for research hand development.

Maan pharma is continuously carrying out research and development activities in the areas of new product, development in production process, better quality stability.

INTRODUCTIONINTRODUCTION

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Distribution means distribute, spread out or disseminate. In the field of marketing channel of distribution indicate route of path through which goods and services flow, move from producer to customer.

We can define formally “the distribution channel as the set of marketing activities involved in the movement or services from the primary producer to the ultimate consumer”.

Distribution channel

Channel of distribution are best understood as alliances of various marketing institution performing specific marketing function.

We have five marketing functions performed by marketing in-situation.

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CompanyConsumer

Contracting

The search of buyer and seller.

Merchandising

Matching of goods to the marketing requirement

Promotion

Preschedulling and influencing the prospective buyer to favour a certain product and its sponsor.

Pricing

The product of service in such manner that it is acceptable to the buyer and it can ensure effective distribution

Physical distribution

Transport and warehousing of goods at each stage needed in the process of distribution.

a) Physical flow

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Supplier of inputs

Transporters and

wholesalers

Manufacturer

Transports & C agents or company warehouse

Wholesalers

TransportersRetailers

Customers

b) Title flow

c) Payment flow

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Input supplier Manufacture Wholesalers

dealers

Retailer Customers

Suppliers Bank Manufacture

Wholesalers dealers Retailer Customers

d) Information flow

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SupplierOf

Inputs

Transporter & warehouse and

bank

Manufacturer Transporter & warehouse and

bank

Wholesales/Dealer

Retailers

Transporter & warehouse and

bank

Customers

e) Promotion flow

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SupplierOf

Inputs

Advertising agency

Customers

Advertising agencyTrade Customers

DDISTINGUISHISTINGUISH ABOUTABOUT PHARMAPHARMA INDUSTRYINDUSTRY

In most cases the distribution is done to convey the direct consumer bit in the pharma industry it is different. Here, the distribution channel has to concentrate on doctors though they are not the last consumer bit the patient who is the last consumer, always follows the guidance or advice of doctors. So, the task of distribution channel in pharma industry.

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SSELECTIONELECTION OFOF CHANNELSCHANNELS

The problem of selecting the most suitable channel of distribution for company product is complex. The most fundamental factor for channel choice and channel management is economical criteria.

Maan pharma have selected its channel of distribution taking in account economic criteria as well as other criteria also. Channel decisions are not taken entirely on the basis of rational economical analysis. Maan pharma needed, nature of product, trends, competition, pricing, policies, etc.

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DDISTRIBUTIONISTRIBUTION CHANNELCHANNEL OFOF MAAN PHARMACUATICAL S MAAN PHARMACUATICAL S

Sales channel distribution channel

The above channel is for patan district only. In this channel

there are two wings.

One is sales channel, which creates demand of particular product. In this channel under the mktg. officer 3 M.R. are working who report mktg. officer who will repots to general manager.

Here in this part the M.R.s play important role to convey the doctors. We have seem that doctors are considered as final consumer though they are not in pharma industry.

The doctors will write prescription of medicines and than after patient will purchase the medicine, so the M.R. will fully emphasize on doctors not final consumer i.e. patient.

The other important things of this wing are that information from doctors to company is transfer and according to the information company makes its future research and development plans.

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General Manager Company

Mktg. officerWholesaler

M.R.Retailer

Doctor Patient

The other wing of the channel is done to fulfill the demands created by doctors. In this channel physical flow go product to product is done.

Here on the step the company gives the required products to the wholesaler and at last retailer chemist to patient. So these two channels are complementary to each other.

FFINDINGSINDINGS

During my practical training in maan pharma I had found some facts about company. Those are

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Company’s sales are continuously increasing with increase in profit

The company has been successful in establishing a set of loyal customers

The company has young talent. The directors are young, qualified and enthusiastic for the job for production and distribution.

The company has well equipped production units

The company is giving good sales promotion to customers.

The company is planning to spread its network in other districts also.

SSUGGESTIONSUGGESTIONS

During my training I had found some limitation in company. Here I mentioned the suggestions to overcome from those limitations,

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A Maan pharma is not competing in OTC directly with the other company. So company will have to try for OTC.

The network of company is limited up to only mehsana district for some extent mehsansa district. So company will have to try to spread its network in other districts also.

The maan pharma should consider veterinary field

The maan pharma should be given more importance.

LLIMITATIONIMITATION OFOF PROJECTPROJECT STUDYSTUDY

I have found some limitation during my training at maan pharma pvt.ltd

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The management of maan pharma doesn’t provide all detailed information about the company

The management of maan pharma is not professional so they didn’t provide necessary guidance to me.

BBIBLIOGRAPHYIBLIOGRAPHY

Marketing management

Author: - Philip kotler

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Marketing management

Author: - M.N. mishra

Marketing management

Author: - saxena

CCONCLUSIONONCLUSION

Company has crossed a long path since its incorporation overall sound position present that the company’s future in bright.

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Good management department, good expertise persons in the field of chairman.

My option that company has wide scope to develop in coming years. Under the leadership of shri dineshbhai modi

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