Aditya 20Birla 20-Final 20ppt 1

BCG MATRIX

OF

ADITYA BIRLA GROUP

Under the Guidance of :Prof. Dr. Vidya Hatangaddi

Prof. Annie PillaiProf. Navneet Kaur

UltraTech CementIdea Cellular Limited

HindalcoHi-Tech Carbon Black

Essel Wind Division Aditya Birla Retail Ltd. (MORE)Indo Gulf –AgribusinessAditya Birla Minacs Ltd. – IT

Sector : Cement- grey and White Cement

Products : Composite plants, grinding units, white cement plants, ready-mix concrete plants

Percentage Growth of Cement Industry : 6.4%

Fiscal Year 2011-12 Revenue of the SBU : Rs. 21,840 CrFiscal Year 2011-12 Revenue of the Industry :Market Share in Terms of Value : %

Market Share in Terms of Volume Units(000 tonnes): %Total Cement Production of SBU :Total Cement Production of Industry:223.02 million tonnes

SBU: Ultratech Cement

Company : Grasim

SBU : Ultratech Cement (contd….)Fiscal Year 2011-2012 Revenue of the SBU: PAT: Rs. 2,446 Cr in

2012

Percentage Growth of the concerned SBU over last year : %

Combined Market Share:ACC = 10.3%Jaypee = 6.7%Ultratech Cement = 18.3%Ambuja = 9.6%India Cement = 5.1%Other = 50.0%Future Investments : Rs 11,000cr in upcoming 3 years.Current Scrip(Share) Price : Rs. 1475.45 (+0.54%)POSITION ON BCG : Star

SBU : HindalcoProducts: Aluminium and Copper Products.

Market Share in Terms of Volume Units:

Fiscal Year 2011-12 Revenue of the SBU : 4271 cr

Fiscal Year 2011-12 Revenue of the Industry to which SBU belongs : 23757 cr

Market Share in Terms of Rs. Value : 17.97%

Competitors Market Share:

Novelis - 12%

Cameroon – 08%

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SBU : Hindalco (contd)

Percentage Growth of the concerned SBU over last year : 9.1%

Current Scrip(Share) Price : 148.60 + 1.75

POSITION ON BCG : Cash Cow

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Sector : Telecommunication

Products : Cellular Services

Growth of Telecommunication Industry: 39% YoY increase in its subscriber base as of March 2011

Fiscal Year 2011-12 Revenue of the SBU : Rs.15399crore

Fiscal Year 2011-12 Revenue of the Industry : Rs. 1,16,659crore

Market Share in Terms of Rs. Value: 13.2% in FY’ 11 compared to 12.4% previous year.

Market Share in Terms of Subscribers : 11.0277%Reported Subscribers : 89.5 million as compared to 63.8 million last year, an

increase of 40.2%Active Subscribers : 83.3 million (14.51% of Total Active Subscribers)

Indian wireless telecom subscriber base : 811.59 million 1/2

SBU: Idea Cellular LimitedCompany: Aditya Birla Nuvo

Competitors Market Share:SBU: Idea Cellular Limited (contd…)

Percentage Growth of the concerned SBU over last year: 40.28% (Subscriber) Current Scrip (Share) Price: BSE Feb 24, 15:57 92.70 0.15 (+0.16%)

Position on BCG Matrix: STAR 2/2

Sector: Power

Products : Electricity

Growth of Wind Energy Sector: 23.08%

Market Share in Terms of Power produced: 0.58%Installed Capacity of Essel Mining: 75 MWInstalled Capacity of Wind Power in India: 13000 MWAnother 3000 MW of capacity was added in the year 2011.

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SBU: Essel Wind DivisionCompany: Essel Mining & Industries Ltd.

SBU: Essel Wind Division (contd..)Competitor’s Market Share:

Company Capacity (MW) Market Share

Suzlon Energy 5000 MW 38.6%

RRB Energy 300 MW 2.307%

Regen Power Tech 300 MW 2.307%

WinWind 1000MW 7.69%

ABG Wind Division 75 MW 0.58%

Future Investments: Currently the group is focusing on solar power generation.

Position on BCG Matrix: Question Mark

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Sector : Retail

Product : Supermarket

Percentage Growth of Retail Industry : 45-50% annually. By the year 2013,the organized sector is expected to grow at a CAGR of 40%

Fiscal Year 2010-11 Revenue of the SBU : Rs.1130 Cr.Fiscal Year 2010-11Revenue of the Retail industry : Rs.9587 Cr.

Market Share : 11.7% (Value)

SBU : Aditya Birla Retail Limited (MORE)

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RETAIL COMPANIES SALES (Rs.CR) Market Share(%)

Pantaloon Retail 4325 45.11%

Shoppers Stop 1929 20.12%

MORE 1130 11.7%

REI Six Ten Retail ltd. 716 7.46%

Trend ltd. 686 7.15%

Provogue(India) 565 5.89%

Kewal Kiran Clothing 234 2.44%

POSITION ON BCG : Question Mark 2/2

Sector : Carbon Black

Product : Carbon Black

Percentage Growth of Carbon Black industry : 29% - 605000MT in FY 09-10 from 470000MT in FY 08-09.

Fiscal Year 2010-11 Revenue of the SBU : Rs. 1588.46 CrFiscal Year 2010-11 Revenue of the Carbon Black industry : Rs.3281.46 Cr

Market Share : 48.4% (Value)

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SBU : Hi-tech CarbonCompany : Aditya Birla Nuvo Unit

CARBON BLACK COMPANIES

Sales (Rs. Cr) Market Share (%)

Philip Carbon 1693 51.6%

Hi-tech Carbon Black

1588.46 48.4%

POSITION ON BCG: Cash Cow.

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Sector : Agribusiness

Products : Fertilizers, seeds, agrochemicals

Growth of the Agribusiness industry : 36% - 38.85 million tonnes as of 2010-11 from 28.5 million tonnes in 2009-10

Fiscal Year 2010-11 Revenue of the SBU : Rs. 1243.53crFiscal Year 2010-11 Revenue of the Industry : Rs. 47780.05cr

Market Share : 2.6% (Value)

POSITION ON BCG : Question Mark.

SBU : Indo GulfCompany : Aditya Birla Nuvo Unit

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Agribusiness Companies Sales (Rs. cr) Market Share (%)

Coromandel Int 7,613.92 15.93%

Nat Fert 5,790.40 12.11%

Zuari Inds 5,522.74 11.56%

Rashtriya Chem 5,522.22 11.55%

GSFC 4,754.27 9.95%

Chambal Fert 4,654.85 9.74%

GNFC 2,844.42 5.95%

Mangalore Chem 2,520.11 5.27%

Fert and Chem 2,501.40 5.23%

SPIC 1,732.20 3.62%

Deepak Fert 1,566.10 3.27%

Indo Gulf 1243.53 2.6%

Khaitan Chem 462.48 0.9%

Liberty Phos 364.26 0.76%

Rama Phosphates 354.02 0.74%

Basant Agro Tec 168.71 0.35%

Shiva Global 90.69 0.18%

Dharamsi Morarj 44.55 0.093%

Bharat Ferti 29.18 0.061%2/2

Sector : IT

Products: IT-ITes services

Growth of the IT industry : 28% - Rs 4,19,629cr. in 2011-12 from Rs. 2,47,808cr. in 2010-11

Fiscal Year 2011-12 Revenue of the SBU : Rs. 2082 cr.Fiscal Year 2012-12 Revenue of the IT industry : Rs. 4,19,629 cr.

Market Share : 0.49% (Value)

SBU : Aditya Birla Minacs Worldwide Ltd.Company : Aditya Birla Nuvo Unit

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TOP IT COMPANIES SALES (Rs.CR) Market Share(%)

TCS 54219 12.92%

Infosys 48679 11.60%

Wipro 41455 9.68%

HP 38227 9.17%

Cognizant 34367 8.18%

IBM 31163 7.45%

HCL Technologies 27745 6.61%

HCL Infosystems 23844 5.68%

Ingram Micro 19756 4.76%

Redington 17263 4.11%

POSITION ON BCG : Question Mark.2/2

Sector : Chemicals

Products : Chloro-alkali, Caustic soda

Fiscal Year 2010-11 Revenue of the SBU: Rs.1013crore

Fiscal Year 2010-11 Revenue of the Industry : Rs. 14438crore

Market Share in Terms of Rs. Value: 7.02% in FY’11

SBU : Aditya Birla Chemical Ltd

Competitors Market Sharea.Chloro-alkali•GHCL – 10.36%•Gujrat Alkali and C – 9.88%•Kanoria chemicals – 3.3%•Standard Industry – 0.04%•TATA chemicals – 43.11%

b.Caustic Soda•GACL (Gujrat Alkali and Chemicals Ltd)- 5.05%

Position on BCG Matrix

Sector : Textiles

Products : Viscose Staple Fiber, Wood Pulp, Fabric and Yarn.

Fiscal Year 2010-11 Revenue of the SBU : Rs. 6439cr

Fiscal Year 2010-11 Revenue of the Textile industry : Rs. 66100cr

Market share in terms of Value : 9.7 %

Market share : 9.7 % (Volume)

Share price : Rs. 29.9 per share

SBU: Aditya Birla TextilesCompany : GRASIM

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TEXTILES COMPANIES SALES (RS Cr) MARKET SHARE

Aditya Birla 6439 9.7%

Alok 6384 9.6%

Vardhaman Textiles Ltd 3607 5.4

JBF Industries 3553 5.3%

Garden Silk Mill 3395 5.13%

SRF ltd 2995 4.53%

S Kumars 2757 4.17%

Arvind 2691 4.07%

Trident ltd 2537 3.83%

Bombay rayon fashion 2255 3.41%

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Position on BCG Matrix

Presented by :

Ramandeep Arora

Jasia Wahid

Riddhi Udani

Medha Thakar

Mohammed Ali

Shefali Panchal

Aalia Wahid

Rajkumar Sharma

Sachin Shah

Manpreet Singh