Adinfo Products & Services As of 05 17 2002

(All client data displayed in this presentation has been modified for use as sales collateral.)

Partners in Profitable Online Marketing

2002/05/17

Since 1992

Specializing in Online Marketing Program Execution, Measurement, & Reporting

Representative Clients

Representative Clients

Solutions Provider Models

Self-Service ASP

+ Time to market

- Training issues

- Support issues

- Error checking

- Limited functionality

Licensed Model

+ Control

- Implementation

- Time (months)

- Sizeable $$$

- Training

- SupportPure Outsource/Agency+ Expertise

- Cost - Lack of Control

Solution Provider Models

Licensed Model

+ Control

- Implementation

- Time (months)

- Sizeable $$$

- Training

- SupportPure Outsource/Agency+ Expertise

- Cost - Lack of Control

Self-Service ASP

+ Time to market

- Training issues

- Support issues

- Error checking

- Limited functionality

Collaborative ASPCollaborative ASP

+ Time to marketTime to market

+ ExpertiseExpertise

+ ControlControl

Adinfonitum’s ApproachAdinfonitum’s Approach

Tactical servicesTactical services

High volume permission emailHigh volume permission emailPriced on tiered monthly volume ranges

Online Marketing StrategyOnline Marketing StrategyPriced per project

List acquisition/testing (online & offline)List acquisition/testing (online & offline)Typically priced per 1,000 records

Geographic mappingGeographic mappingPriced on a per project basis

Data preparation and overlaysData preparation and overlaysTypically priced per 1,000 records

Address cleansing (postal & email)Address cleansing (postal & email)Priced per 1,000 records

Data entryData entryPriced on a per project basis

Statistical & RFM analysisStatistical & RFM analysisPriced on a per project basis

SmartSmartsolutionssolutions™

SmartSmartmessagingmessaging™ module™ moduleDynamic, database driven, one-to-one email

SmartSmartprofileprofile™ module™ moduleAdvanced registration, survey & profiling

SmartSmartqueryquery™ module™ moduleAd-hoc queries based on fields from database

SmartSmartROIROI™ module™ moduleRevenue, cost per acquisition, & R.O.I.

SmartSmartevaleval™ module™ moduleTesting of media, creatives, offers, list sources

SmartSmartstatsstats™ module™ moduleMarketing statistics – predictive modeling

SmartSmartpostcardpostcard™ module™ moduleRefer-a-friend (viral) marketing

SmartSmartfulfillment™ modulefulfillment™ moduleInternet based inventory system

SmartSmartevents™ moduleevents™ module Comprehensive event management

Adinfonitum Products & Services

Products & Services

Smart Smart modules can be added at any timemodules can be added at any time All All SmartSmart modules come with a full range of modules come with a full range of

comprehensive reportscomprehensive reports

As Smart modules are purchased, new reports show up on additional tabs

Marketing Infocenter™

Marketing Infocenter

All data shown in this presentation has been modified in order to be used as sales collateral.

Smartmessaging™ Module

The following five “touch points” are included with the system:

Registration / Survey

Update My Info

Refer-a-friend

Contact Me

Opt-out page

Smartmessaging™

Touchpoints

Before

Alaska Airlines had good data on their audience’s preferences, but no “engine” to turn these preferences into one-to-one communications.

Smartmessaging™ Case Study

Alaska Case Study Page 1


The end product is a graphical one-to-one email that is individually constructed to each person based on their stated preferences.

After

This person has ONLY signed up for Web Specials

Alaska Case Study Page 3After

This person has signed up for both Web Specials

and Mileage Plan

After

This person has signed up for Web Specials, Vacation Specials and Mileage Plan


After

The Table of Contents is dynamically built as each

individual email is constructed.

The Web Specials from Seattle are highlighted in this email

because the user has indicated this preference.


Smartmessaging Reports Campaign Summary

Real-time view of master marketing database

Smartmessaging™ Reports

Smartmessaging reports Email Summary

Quick overview of all email jobs by type and delivery


Smartmessaging reports Click SummaryEvery clickable element of each email is visible in real-time


Smartmessaging reports Time DistributionThis graph shows how many emails have been sent, by day, for a given month.

As you can see, our client in this graph sends out emails about once a week.


Smartmessaging reports Spreadsheet Summary This report

appeals to spreadsheet users. With the click of a button, this data can be exported to Excel.


Smartmessaging reports Party LookupIt is easy to locate people in the database. By clicking on a row, you can drill down…


Smartmessaging reports Party Lookup Detail 1

And see historical details including Campaign Status, Email Communications, Source History, and…


Smartmessaging reports Party Lookup Detail 2

The entire click history for each person in the database…


Smartmessaging reports Email(s) Opened

This report shows the number of opened HTML messages versus the number delivered.


Smartmessaging reports Customer Interaction This graph helps call

centers forecast future capacity.


Smartmessaging reports Click by TimeView email clicks by time. Each report can be customized to show reports by hour, day, week, month or year. This graph shows email clicks by day for a 13 day period following an email distribution.


Smartmessaging reports Click by Time Sat-Mon This graph shows more

granularity – by hour for a three day period from Saturday to Monday.


Quality Control 1

Quality Control

Quality Control 2

Quality Control

Quality Control 3

Quality Control


Smartprofile™ Module

Ecruise News Page 2 of 5

We create registration pages or profiling systems that run on our servers, but match the parent website – With or without follow up e-mail confirmation

Smartprofile™ Case Study

Smartprofile reports Survey Answer Summary

This report allows a user to quickly see which questions are being answered, skipped, or may be causing problems.

Smartprofile™ Reports

Smartprofile reports Zip Code Search

In this report, the report

user is looking for registrants

from any zip code that

starts with ‘300’.


Smartprofile reports Signup Conversion

This report gives us an insight into the “stickiness” of the registration microsite.


Smartprofile reports Registration Summary

Watch the number of registrations grow over time – by day, week, month, or year


Smartprofile reports Question 1

See Real-time Results to All Questions in Registration or Profiling System



See Real-time Results to All Questions in Registration or Profiling System



Interesting insight into registrants?



Smartquery™ Module

Smartquery

Customers can query the database at any time – in simple, plain English. No programming skills needed.

Click

‘Or’s & ‘And’s can be used to further refine the selection

Smartquery

After selections have been made, the criteria is shown in an easy to understand format.

Smartquery

Also, the query count is updated automatically

Smartquery


Smarteval™ Module

Test Marketing Ideas – Offline, Online, Offers, Creatives, Source Lists, etc.

Direct Mail, Personalized Laser Letters, Postcards, 9x12, etc.

E-mail or Banners

Smarteval

See Results of Different Media Types Compared in the Marketing Command Center

Revenue by Media Type

Smarteval

See Results of Different Offers, Creatives, or Source Lists in the Marketing Command Center

Revenue by Offer

Smarteval

Smarteval

Smarteval


Smartstats™ Module

Statistical marketing program with calculated significance levels

Marketing Statistics


SmartROI™ Module

AT&T Broadband uses this to test the return of various retention campaigns…

True ROI Reporting

… while Shurgard focuses on measuring incremental revenue from newly acquired customers.By month…

True ROI Reporting

by geography…

True ROI Reporting

by product line…

True ROI Reporting

by location…

True ROI Reporting

and by promotional offer.

True ROI Reporting

Shurgard has live access to graphical bottom-line proof as to the success of every aspect of their online initiatives – right from their web browser

True ROI Reporting


Smartpostcard™ Module

First, Select an ePostcard

Smartpostcard

Type a message

here

Click preview before sending

Enter basicinformation here

Smartpostcard

Edit or Send the ePostcard to Friends, Family, or Co-workers

Smartpostcard


Smartevents™ Module

Smartevents

Smartevents

Smartevents

Smartevents

Smartevents


Smartfulfillment™ Module

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Smartfulfillment

Smartfulfillment

Smartfulfillment

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment

Price: $20,000

Smartfulfillment


Geo-Mapping

Geographic Example

Geographic Example

Geographic Example

Geographic Example


Professional Services

Educational Educational ServicesServices

Team whose primary mission is to train customers and get

them up-to-speed as soon as possible so

they can use smartsolutions™ to its fullest potential.

Educational Educational ServicesServices

Team whose primary mission is to train customers and get

them up-to-speed as soon as possible so

they can use smartsolutions™ to its fullest potential.

PS is divided into three groupsPS is divided into three groups

Marketing ServicesMarketing Services

Team of consultants who help clients

define their business objectives, construct sound e-marketing

strategies, and assist in monitoring

campaign performance.

Marketing ServicesMarketing Services

Team of consultants who help clients

define their business objectives, construct sound e-marketing

strategies, and assist in monitoring

campaign performance.

Technical ServicesTechnical Services

Experts that translate the customer’s strategic

vision into actual e-marketing campaigns.

Possess expertise necessary to integrate the smartsolutions™

products into customers’ IT systems.

Technical ServicesTechnical Services

Experts that translate the customer’s strategic

vision into actual e-marketing campaigns.

Possess expertise necessary to integrate the smartsolutions™

products into customers’ IT systems.

Our Professional Services Team’s only goal is to assist customers in translating their business objectives into effective

permission-based email marketing programs.

Professional Services


In closing…

What you can expect from Adinfo

Expertise. . .in high volume permission email

Creativity. . .thinking outside “the box”

Proactivity. . .we don’t wait to be managed

Security. . .safeguarding of data is paramount

Responsiveness. . .available and on-time

Integrity. . .honest and responsible

Value. . .demonstrable ROI on services

Partnership. . .true team member

Stability. . .solid 9 year history

Expertise. . .in high volume permission email

Creativity. . .thinking outside “the box”

Proactivity. . .we don’t wait to be managed

Security. . .safeguarding of data is paramount

Responsiveness. . .available and on-time

Integrity. . .honest and responsible

Value. . .demonstrable ROI on services

Partnership. . .true team member

Stability. . .solid 9 year history

Getting started takes just. . .

1. Determine software modules needed

2. Determine best payment option

3. Execute Adinfonitum ProposalAdinfonitum Proposal

4. Execute Master License AgreementMaster License Agreement

5. Set date to begin data integration

1. Determine software modules needed

2. Determine best payment option

3. Execute Adinfonitum ProposalAdinfonitum Proposal

4. Execute Master License AgreementMaster License Agreement

5. Set date to begin data integration

55 EasyEasy

StepsSteps


The End

Managing Data

Managing Data

Managing Data

Entering Data - the easy way

Adinfo Products & Services As of 05 17 2002

Business

smartmessaging reports

page smartmessaging

new reports

email communications

email distribution

email jobs

individual email

time view email clicks