Adinfluent

YOUR SOCIAL MEDIA & CALL TO ACTION AGENCY

CORPORATE DECK 2013

ADINFLUENT X CONNECT

THE VISION

THE TEAM

To revolut ion ize the wor ld of advert is ing, one conversat ion at a t ime.

A d I n � u e n t w a s d e v e l o p e d b y a g r o u p o f v i s i o n a r i e s i n c o n j u n c t i o n w i t h E F G : : E n t e r t a i n m e n t F u s i o n G r o u p , a n i n t e r n a t i o n a l m a r k e t i n g a g e n c y a n d a p i o n e e r i n t h e micro-endorsement space. EFG is an indust ry leader and a p i o n e e r i n t h e c e l e b r i t y m i c r o - p r o c u r e m e n t s p a c e . H e a d q u a r t e r e d i n L o s A n g e l e s , E F G h a s c o n n e c t e d ce l eb r i t i e s w i t h b r ands f o r m i c ro p rocu remen t campa igns s ince 2001 and has bui l t a reputat ion for i ts vast connect ions bo th i n t he Un i t ed S ta tes and i n te r na t i ona l l y w i t h today ' s largest and best known celebr i t ies, companies and brands.

A d i n � u e n t m o b i l i z e s a r m i e s o f i n � u e n c e r s , b l o g g e r s a n d t rendsetters in the Phi l ippines. By educat ing our in�uencers, b l o g g e r s a n d t r e n d s e t t e r s a n d g i v i n g t h e m i n t e r e s t i n g branded content to share, we shape the conversat ion, never force i t . The resul t ing posts, content and chatter is natura l , organic and persuasive - and the reach of in�uencers means the impact is huge.

C o n n e c t A g e n c i e i s a 3 6 0 b e l o w - t h e - l i n e a d a g e n c y t h a t p rov ides PR campa igns and even ts p l ann ing se r v i ces . We m a x i m i z e t h e p o w e r o f s o c i a l m e d i a u s i n g a s y s t e m a t i c process and connect ions to key people of in�uence.

consumer l i festy le, fashion & beauty, corporate, events, ta lent , buzz and t ra in ing

PUBLIC RELATIONS

ENTERTAINMENT MARKETINGbrand integrat ion, product p lacement, st rategic partnerships, integrated market ing and consumer fac ing market ing

CELEBRITY RELATIONSta lent procurement, ceber i ty re lat ions & outreach, ce lebr i ty endorsement and in�uencer seeding

EVENTSevent creat ion, event market ing, event sponsorships, product launches & product integrat ion

CREATIVE STUDIObrand creat ion & ident i ty, creat ive design, content creat ion, t radi t ional & onl ine advert is ing, socia l media market ing and mobi le market ing

CONCEPT IS KEY • CREATIVITY IS PARAMOUNT

EXECUTION IS EVERYTHING • RESULTS ARE GUARANTEED


THESERVICES

THEPHILOSOPHY

THECHALLENGE


?NEWS

over socia l media

BRANDS STRUGGLE TO BUILD AWARENESS

INSUFFICIENT TRACKINGfor campaigns over t radi t ional media p lat forms

BRANDS HAVE A HARD TIMEtarget ing the r ight demographics and psychographics ?

?

? ? ? ??

?

of campaign

Target ing

WE ARE THESOLUTION


to market ing your brand through the use of interact ive p lat forms and channels

over socia l media space

SYNERGISTIC APPROACH

CREATING & SHAPING CONVERSATION

REAL TIME TRACKING

SPECIFIC DEMOGRAPHIC

SELECT PUBLISHERS

CREATE CAMPAIGN

01

PUBLISHERS APPROVAL

PUBLISH CAMPAIGN

TRACK PERFORMANCE

02

03

04

05

Adin�uent he lps you target your audience by work ing w i th the r i g h t i n � u e n c e r s , c r e a t e a u t h e n t i c c o p y , a n d c h o o s e the best t ime to � ight

the campaign.

SEEDINGPROCESS


OK!

THE MARKETBEHAVIOR

@5


INTERACTIVELY COMMUNICATING WITH PEOPLE

PHILIPPINES’ SOCIAL BEHAVIOR

1st

INFORMATION SEARCH2nd

VISIT SOCIAL NETWORKING SITES3rd

DOWNLOADING/UPLOADING CONTENT4th

GENERAL BROWSING5th

ONLINE GAMING6th

USING SEARCH ENGINES7th

CONTENT CONSUMPTION8th

(e .g. emai l , chat, game)

(e.g. v ideo, music etc)

Exponent ia l Growth of Socia l Media

SOCIAL MEDIA STATISTICS

HOURS SPENT PHOTOS UPLOADED ARE SOLD THAN PEOPLEARE BORN

20M 17M 22M

864T 35M+172M 40M

22M

294B

2M

APPS

VISITS ADAY

VISITS ADAY

HOURS OFTV & MOVIES

WATCHED

HOURS OFVIDEO

UPLOADED

DOWNLOADEDVISITS ADAY

VISITS ADAY

VISITS ADAY

EMAILSARE SENT

BLOG POSTSWRITTEN

4.7M 250M MORE IPHONES

WHY NOW?


THE VALUEWE CREATE

WE ARE INCREASINGBRAND VISIBILTY BY

EFFECTIVELYCONNECTING YOUR

BRAND TO YOURTARGET MARKET OVER

INTERACTIVE PLATFORMS


#PACQUIAOPOSITIVE

STATS

DAILY IMPRESSION

#pacquiaopostive trended within the 1st hour of airing

12

5,272,081

PUBLISHERS PARTICIPATED

IMPRESSIONS FROMRETWEETS

IMPRESSIONS FROMMENTIONS

OTHER CELEBRIT IESRETWEETED

FOLLOWERS REACHED

1,801CONTRIBUTORS

4.9M

4.9M

41+

SUCCESSSTORIES


The campa ign's miss ion was to p romo te S t i ng Ene rgy d r i n ks ' PowerPacq with Manny Pacquiao as the brand ambassador. The issue of Manny Pacquiao's controversial history of allegedly using steroids was hinted online by 12 celebrities by using the hashtag #PacquiaoPosi t ive. The hashtag trended within the �rst hour and continued to do in the next 3 days due to the millions of personalities from all over the world contributing to the buzz. For the �rst t ime in h istory, Pepsico, the owner of Sting Energy Drinks, sold 24,000,000 cases of Sting in the span of a month, all due to the

successful Sting PowerPacq drinks.

#SMARTIPHONE4S

LAUNCH

ACTIVITY

EXPOSURE

MOST RETWEETED

RESULTS

1,190,794

IMPRESSIONS

MENTIONS

RETWEETS

REACHED

10,673,331IMPRESSIONS

1 .7M

412

71

SUCCESSSTORIES


We wi l l make sure your brand is t rending in the r ight d i rect ion by fac i l i tat ing natura l conversat ions between the brand and the market.

Business are shifting to digital age.

WHAT’S THEFUTURE?



COMING SOON


An Online Community of Celebrit ies, VIPs and Tastemakers that curate and promote their favorite products from the Phil ippines.

Adin�uent already has changed the way celebrities endorse products online and has become the largest and most powerful online and in stream network of celebrities in the Phil ippines.

Celebrities are the forefront of all trends; they create them, build them and often the go to source for that’s hot and not.

Brands have yet to �nd a low cost solution and effective way to market their products online while building brand awareness.

There is an incredible opportunity to monetize and engage their online audience.

We wil l enable celebrit ies to curate a collection of their favorite products from around the wor ld /P I , and o f fe r them to the i r fans a t d iscounted pr ices ; c rea t ing un ique shopp ing experience.

Subscription Service

•Members have an option to subscribe and become a VIP member by paying PHP49 monthly and receive “must have” item of the month that is exclusive to VIP members

•Each item is accompanied with exclusive content from the celebrity.•VIP access to sales before they go live.

CONSUMERDEMAND

BRAND PROBLEM

CELEBRITYOPPORTUNITY

WHAT WE DOAND HOW

THANKYOU!


Vis i t us at www.adin�uent.com or emai l us at in fo@adin�uent.com