Adidas Ci BRAND

Identityeffective october 2008 adidas corPorAte brAND LoGo GUiDeLiNeS

adidas corPorAte brAND LoGo

coNteNt

ab_3_Constructionab_3_Sizeab_4_Clear Spaceab_4_Colour and Backgroundsab_5_Colour Paletteab_5_Corporate Eventsab_6_Sample Templatesab_7_Trademark and Copyrightab_7_adidas Fontab_8_General Gridab_8_Landscape Layouts ab_9_Portrait Layoutsab_9_Portrait With Borderab_10_Copy Placement Coverab_11_Copy Placement Interiorab_12_Other Applications

It is critical to our success that we use our Brand’s trademarks in a consistent,

meaningful, and targeted way. Very often the first impression people have about

the adidas Brand is when they see its logo. To abuse our corporate identity is worse

than not using our identity at all.

The following pages will show you when, where, and how to use the adidas Brand

Logo to achieve maximum branding on corporate communications.

To obtain adidas Group, Brand, and Division Logos, or if you have any questions or

need any help with the guidelines, please contact the adidas Brand Identity Group

at [email protected]

reMiNDer

typeface choice. When choosing a typeface for

communications, select a font(s) which does not

resemble the letters of the adidas logo in any way.

This is imperative to ensure the uniqueness and

prominence of the adidas branding.

adidas in text. adidas is always spelled in all lower

case letters; in headlines, in text, at the beginning

of a sentence, always. This is as much of adidas

brand recognition as our Logos. Please make

every effort to make this happen. exception: If a

headline style is all capital letters, adidas can be

all capitalized too.

vioLAtioNS

Do not change the Logo element size relationships.1_

Do not use the Wordmark without the 3-Stripes.2_

Do not use the 3-Stripes without the Wordmark.3_

Do not break or interrupt the 3-Stripes.4_

vioLAtioNSDo not apply the Logo too small.1_

Do not apply the Logo too big.2_

At its smallest size, the Wordmark must measure •at least 18 mm (approximately ¾”) long.

When scaling the Logo, always maintain its •proper proportions.

See page 8 and 9 for more information on sizing •the brand Logo.

the adidas corporate brand Logo elements are:• the 3-Stripes, Wordmark (adidas), and registration (®).

Always use all the elements together as shown; •do not rearrange them.

The length of the 3-Stripes must always equal the •length of “idas” in the Wordmark.

The space between the 3-Stripes and the •Wordmark must always equal the height difference between the “a” and “d”.

The Wordmark is made of specially drawn letter •forms; never replace them by a font or use a similar typeface in any communications.

coNStrUctioN SiZe

“idas”length = “idas”

Minimum width 18mm

FIRSTNAME LASTNAMETitleDepartment

adidas 5055 N. Greeley AvenuePortland, OR 97217

P +0 000 000 0000F +0 000 000 0000M +0 000 000 [email protected]

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corPorAte coMMUNicAtioNSadidas brANDLoGo AND viSUAL GUiDeLiNeS

vioLAtioNSDo not allow any page edge, text, or graphics inside the 1-2_

Logo’s clear space.

vioLAtioNSDo not add colour to any element of the adidas Brand Logo.1_

Do not use grey or any other colour as a background.2_

Do not place the adidas Brand Logo over images or graphics.3_

Always maintain the required clear space around •the Logo. No text, image, right edge, etc., should ever interfere with Logo clear space.

Preferred clear space. • This equals 3x the height of the letter “a” (see visuals above).

Minimum clear space.• This must not be less than 2x the height of the letter “a.”

clear space exceptions. • A special clear space of 1x the height of the letter “a” is permitted for narrow spaces only (e.g., flags, podiums, intranet site).

Place the Brand Logo so it bleeds off the left edge •of the layout.

The Logo may be black or white only; this rule •applies to all communications materials.

No other colour may be used, including grey; •it is important to keep this black/white identity separate from the adidas Group grey/white identity.

All the elements must appear together as one •colour (either all black or all white).

Accepted background colours are white or black.•

cLeAr SPAce coLoUr AND bAcKGroUNDS

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3a

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a

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a a

a

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a

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vioLAtioNS

Do not use colours that are not part of the Brand colour palette.1_

black and white.• The adidas Brand colours of black and white are always used for logos, covers and home pages.

Accent colours. • We have chosen colours similar to the Olympic Rings as accent colours for the adidas Brand colour palette.

Colour should be used only in corporate •communications when necessary to distinguish chapter headings, powerpoint bars, etc.

vioLAtioNS

Do not use the Brand Logo vertically (see exceptions above).1-2_

Do not use varying sizes when shown as repeating 3_backdrop pattern.

Do not use old adidas Brand Logo.4_

adidas Brand • corporate events uses the adidas Brand Logo.

Podiums.• Possible branding is shown above for corporate events. Follow clear space rules.

flags.• For use at corporate events and adidas office buildings.

backdrops.• Carefully consider branding for press conference backdrops. Clear space is important to keep each logo being seen as a unit. Size appropriately so that no matter where a speaker is standing or sitting, the branding is seen.

vertical Logo exceptions.• Podiums and flags can be branded with a vertical Brand Logo for audience visibility and photo opportunities. Never use a vertical Logo for any other application.

coLoUr PALette corPorAte eveNtS

Podiums

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PMS 293 CC: 100M: 60Y: 0K: 0

PMS 137 CC: 0M: 35Y: 90K: 0

PMS 426 CC: 0M: 0Y: 0K: 100

PMS 356 CC: 95M: 0Y: 100K: 25

PMS 200 CC: 0M: 100Y: 65K: 10

vioLAtioNSDo not use a grey background on Brand business cards.1_

Do not use grey bar with the adidas Brand Logo on Powerpoint 2_frames, or use the adidas Group accent colours.

Do not use images or illustrations behind the Brand Logo 3_on CD/DVD covers.

business cards.• The Division Logos live on the back of the card, and the adidas Brand Logo stands alone on the front.

templates.• Business cards and other business templates are available at http://adidas.ci.orderingtools.com

Questions.• Contact [email protected]

Note:• All adidas Brand Logo applications must be either black or white only, with a 3-Stripes bleed to the left edge.

Note:• The adidas corporate Brand Logo does not “replace” the adidas Division logos; it does replace the former adidas corporate 3-Logo Lockup.

Stationery. • Same format as business cards.

Do not apply colour to the adidas Brand Logo or to any of its 4_elements.

Do not show the adidas Brand Logo with any other adidas logos.5_

Do not place the Brand Logo where the 3-Stripes do not reach 6_the left edge.

SAMPLe teMPLAteS

www.adidas.com

www.adidascareersus.com

Our rapidly expanding HR team is looking for a few key players tohelp us achieve our goal of becoming the best sports brand in theworld. To accomplish this goal we need HR team members who arepassionate about people and dedicated to shaping the future of sporttechnology. If you are poised to take the next step in your career witha company that is committed to innovation and leading-edgetechnologies, join our hiring managers on Thursday, March 9th, tolearn about the opportunities now available in our Human Resourcesdepartment.

Human Resources Career FairThursday, March 9, 2006 4-7 pm

adidas Village, Yellow Building Main Reception Desk

5055 N. Greeley AvenuePortland, OR 97217

• Senior HRIS Manager

• HR Managers - Sales & Operations

• Senior & Retail Recruiters

• Compensation & Benefits Analyst

• Project & Process Manager

• Internal Organizational Development Consultant-Trainer

adidas is an Equal Opportunity Employer


We are looking for a few key players to help us achieve our goal of becoming the best sports brand in the world. With a new storeopening soon, we’re accepting applications for several positions.

If you are poised to take the next step in your career with a company that is committed to sport and lifestyle, send your resume to the address above, or log on to the web site listed below.

adidas 5055 N. Greeley Avenue

Portland, OR 97217

Store Manager Sales Associates Assistant Manager and More


Retail Opportunities


We are looking for a few key players to help us achieve our goal of becoming the best sports brand in the world. To accomplish this goal we need a design team dedicated to shaping the future of sport.

If you are poised to take the next step in your career with a company that is committed to innovation and leading-edge technologies, send your resume to the address above, or log on to the web site listed below.


Portland, OR 97217

Footwear Designers Apparel Designers


Designers Wanted!

adidas5055 N. Greeley AvenuePortland, Oregon 97217USA

T +1 971 234 2300F +1 971 234 2450

Subtitles can go here...

Headline Title Goes here


adidas5055 N. Greeley AvenuePortland, Oregon 97217USA



P +0 000 000 0000F +0 000 000 0000M +0 000 000 [email protected]

Subtitles can go here...




P +0 000 000 0000F +0 000 000 0000M +0 000 000 [email protected] www.adidas.com



Our rapidly expanding HR team is looking for a few key players tohelp us achieve our goal of becoming the best sports brand in theworld. To accomplish this goal we need HR team members who arepassionate about people and dedicated to shaping the future of sporttechnology. If you are poised to take the next step in your career witha company that is committed to innovation and leading-edgetechnologies, join our hiring managers on Thursday, March 9th, tolearn about the opportunities now available in our Human Resourcesdepartment.

• Senior HRIS Manager

• HR Managers - Sales & Operations

• Senior & Retail Recruiters

• Compensation & Benefits Analyst

• Project & Process Manager

• Internal Organizational Development Consultant-Trainer



We are looking for a few key players to help us achieve our goal of becoming the best sports brand in the world. To accomplish this goal we need a design team dedicated to shaping the future of sport.

If you are poised to take the next step in your career with a company that is committed to innovation and leading-edge technologies, send your resume to the address above, or log on to the web site listed below.


Portland, OR 97217

Footwear Designers Apparel Designers


Designers Wanted!

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vioLAtioNSDo not use the Legal Line on web pages.1_

Do not use it in videos.2_

Do not omit it from print communications.3_

vioLAtioNSDo not use italics for headlines.1_

Do not change the corporate font; always use adiHaus.2_

Never use a typeface similar to the adidas Wordmark.3_

copyright / Legal Line.• Use this line on all print communications (see examples above).

Placement.• Place to not draw attention to it.

Size.• Typeface cannot be smaller than 5.5 points.

copyright date.• This date represents the year the communication is released.

company name.• Written after the year, it is the subsidiary that created the piece.

Logo name in text.• In text, always write the adidas Brand Logo with a lowercase “a,” capital “B,” and capital “L”; when text is in ALL CAPITAL LETTERS, type the ADIDAS BRAND LOGO in all capital letters.

adidas has its own font, called “adiHaus.” It is •available from the IT department or download it from the Fonts link on adiWeb.

Use adiHaus for all internal and/or external •corporate communications.

Only three font weights are approved for •communication use: adiHaus Regular, Medium and Bold.

The Regular, Medium and Bold Italic fonts should •only be used to emphasize a word or thought, not for headlines or paragraph text.

adiHaus Condensed fonts are used primarily •in agency financial documents to display more information in less space; these fonts are not available for PC use.

trADeMArK AND coPYriGHt adidas foNt

© 2007 adidas America, Inc. adidas is a registered trademark of the adidas Group.

© 2008 adidas AG. adidas and the 3-Stripes mark areregistered trademarks of the adidas Group.

© 2008 adidas America, Inc. adidas and the 3-Stripes mark are registered trademarks of the adidas Group.

Updatethe year Headquarters

Updatethe year Subsidary name

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corporate font

adidas BrandadiHaus Italic

adidas BrandadiHaus Medium Italic

adidas BrandadiHaus Bold Italic

adidas BrandadiHaus Condensed Regular

adidas BrandadiHaus Condensed Italic

adidas BrandadiHaus Condensed Medium

adidas BrandadiHaus Condensed Medium Italic

adidas BrandadiHaus Condensed Bold

adidas BrandadiHaus Condensed Bold Italic

adidas BrandadiHaus Regular

adidas BrandadiHaus Medium

adidas BrandadiHaus Bold



Department

Content Goes Here adidas Brand adidas Brand

adidas Brand

This typeface is too similar to the adidas Wordmark.

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vioLAtioNSDo not alter the 3:1 grid.1-2_

vioLAtioNS

Do not place image in centre grid only.1_

Do not place the Logo or text between two images.2_

Do not omit images or graphics from communications covers.3_

Do not place text over images or graphics unless clearly readable.4_

General grids are divided into thirds; use this 3:1 •grid layout for all communications.

Layout.• Always lay out documents in a 3:1 grid to define logo, image and copy areas.

Portrait.• A horizontal grid layout is preferred for portrait formats; see DIN A4 and US Letter portrait grids above.

Landscape.• Use either a vertical grid (see tri-panel grid top left) or horizontal grid (see grid lower right) layout.

imagery. • Image must fill two connected panels of the layout. Full page image is allowed on inside portrait pages only, never on covers. See more on next page.

Examples shown are for DIN A4/US Letter.•

Layout.• Use a vertical or horizontal grid.

Landscape Logo size.• The maximum size for the Logo is 1/3 the horizontal area; it can be sized smaller but not larger. The Logo sign-off should bleed to an image edge or off the left side of cover. The Logo can centre only on back covers.

vertical grid.• Top layout shows possible branding placement on right with 3-Stripes bleeding to image edge; adidas Brand Logo is sized with equal space on both sides of Wordmark.

Horizontal grid.• Middle layout shows front cover branding. Bottom layout shows back cover or final video screen.

GeNerAL GriD LANDScAPe LAYoUtS


HeadlineSubhead

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vioLAtioNS

Do not place the Logo over images.1_

Do not place images in centre grid only.2_

vioLAtioNS

Do not alter or break the 3:1 grid.1_

Do not bleed images without bleeding the 3-Stripes.2_

Above examples show DIN A4/US Letter (top) and •DIN Lang Tri-Panels (bottom).

Layout.• A horizontal grid layout is preferred for leaflets and flyers.

3-Stripes bleed.• These should always bleed off page (covers, web, stationery, press releases, etc.).

Portrait Logo size.• Place Logo in top or bottom grid, never in centre if imagery is used. The maximum size for the Logo is 1/3 the horizontal area; it can be sized smaller but not larger. The Logo sign-off should bleed to an image edge or off the left side of cover. The Logo can centre only on back covers.

Narrow Portrait Logo size.• Size the Brand Logo so space on both sides of Wordmark are equal.

border bleed option.• When printing methods do not allow 3-Stripes or imagery to bleed off edges, create a fine-line border that both the 3-Stripes and imagery can bleed to.

Headline/text placement.• Align text with left edge of Wordmark (see examples above).

Portrait Logo size.• The adidas Brand Logo may increase to 1/2 the grid width when printing methods do not allow Logo to bleed.

PortrAit LAYoUtS PortrAit WitH borDerPortrait formats - border bleed

HeadlineHere

Call to actiontext could fillthis panel ifneeded. Keep logo to topone-thirdsection and text to bottomtwo-thirds.

HeadlineHere

© 2006 adidas America, Inc. adidas and the 3-Stripesmark are registered trademarks of the adidas Group.


Headline HeadlineSubhead Subhead

Headline HeadlineSubhead Subhead

HeadlineSubhead

HeadlineHere

HeadlineHere

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vioLAtioNSDo not place text in the grid’s primary branding zone.1_

Do not place Brand Logo centred front on cover (only possible 2_on back cover).

vioLAtioNSDo not break or alter the 3:1 grid.1_

Do not use a single column of copy to fill landscape page.2_

Landscape format.• Two or three columns may be used.

Portrait format.• One, two or three columns may be used.

Note:• One-column placement. This is reserved only for narrow portrait formats (see lower left image above); never use on full-sized pages.

copy amount.• To create a more visually pleasing and inviting page, try not to fill all columns with copy (see examples above).

typeface.• Use adiHaus for all copy; both regular and bold may be used.

Headline/text placement.• Align text with left edge of Wordmark (see examples above).

Keep wording to a minimum on covers for •optimum impact on reader.

Type size is flexible; size depends on headline •length of copy and space available.

coPY PLAceMeNt cover coPY PLAceMeNt iNterior

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Do not use the Brand Logo on POS fixtures or graphics.3_

Do not use the Brand Logo on floor mats. 4_

Do not use the Brand Logo or the 3-Stripes Logo on floors.5_

vioLAtioNS

Do not use the Brand Logo on packaging1_

Do not use the Brand Logo on giveaways unless it is specifically 2_a corporate Brand event.

3-Logo Lockup replacement.• The adidas Brand Logo replaces the previous corporate 3-Logo Lockup, including on buildings, in lobbies, on business papers, and other applications.

on buildings.• Always apply the same adidas Brand Logo sizing and placement rules discussed earlier for any building use.

Questions.• If you have a branding need and are not quite sure of its solution, or if you would like to discuss an exception, please contact the Brand and Corporate Identity team at [email protected]

Non-corporate applications. • The adidas Wordmark with 3-Stripes will be seen in specific non-corporate locations. Usage must be approved by the Brand and Corporate Identity team. Contact [email protected]

event stadium branding.• To heighten Brand visibility at Stadium sport events, the decision was made to use our Wordmark and 3-Stripes. Increased television branding exposure has been the positive result.

Unique considerations.• For high-profile uses at events (on buses, World Cup, Olympics, etc.) special design decisions must be made by the Brand and Corporate Identity team in order to achieve maximum brand visibility and exposure.

otHer APPLicAtioNS

other applications

PERFORMANCE SPORTS BRA

Athletic sport design for support, comfort and fit

Knit and mesh fabrications enhances support and ventilation

Racer back silhouette enables free movement

Knit elastic band for added comfort

3-Stripes at side seams

FUNCIONAL SOSTEN DEPORTIVO

Diseño deportivo atlético para mejor soporte, ajuste y comodidad

Tejidos y mayas que optimizan el soporte y la ventilación

Silueta posterior para carrera, que permite el libre movimiento

Banda elástica tejida para mayor comodidad

Costuras laterales triples

Machine wash cold with like colors. Remove immediately. Do not bleach. Line dry. Do not iron.

Retirar inmediatamente. No usar blanqueador. Secar al aire. No planchar.

SIZETALLABUST

BUSTO

Barcode label here

XS (2)

30.5”-32.5”

S (4-6)

33”-35”

M (8-10)

35.5”-37.5”

L (12-14)

38”-40”

XL (16-18)

40.5”-42.5”

© 2007 adidas America, Inc. adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group

90% Polyester / 10% Spandex JerseyMade in SingaporeRN# 88387CA# 40312

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Adidas Ci BRAND

Documents