Building Awareness about Crowdfunding in General What Crowdfunding is? According to google Adword Tool: “crowdfunding” 800-1000 google searches/month in the last year in Greece So it is necessary to raise awareness about crowdfunding in general while promoting OneUp platform.
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ADicts Proposal for PRAXIS ONE UP 2015 (AD & PR LAB)
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Building Awareness about Crowdfunding in General
What Crowdfunding is?
According to google Adword Tool:
“crowdfunding”800-1000 google
searches/month in the last year in Greece
So it is necessary to raise awareness about
crowdfunding in general while promoting OneUp
platform.
To Remember
● Target Group: Ages Between 25-45, Socially active people, familiar with online interraction and transactions
● To make a succesful crowdfunding campaign promote the people, not the ideas
Basic Campaign Idea
“Crowdfunding: Just as easy as giving money to a street artist”
Raise public awareness about OneUp platfrom
To make OneUPa succesful & efficient crowdfunding platform
Through Social Media, TV, External Ads
Social Media● Facebook Page for OneUp● Posts to build awareness for
crowdfunding and OneUp● Targeted Ads● Link to other social media
Twitter Acount for OneUp● Active Users● Live discussion about current
trends in crowdfunding kai peoples’ opinion on them
LinkedIn Account for OneUp● Promote the official profile of
each beneficiary
Youtube Account for OneUp● Engaging - Personal Content of
the beneficiary● “behind the scenes” videos● OneUp – BCC experience
interviews
Storyboard
Where to Advertise● TV (First Teaser
Videos to attract the viewer's interest and then the main Spot)