THE 2009 ADDY AWARD WINNERS REWARDING A SOLID YEAR’S WORTH OF HEART-WRENCHING, SOUL-POURING, INFERNO-PASSING CREATIVE SUCCESS
Mar 11, 2016
THE 2009 ADDY AWARD WINNERSREWARDING A SOL ID YEAR’S WORTH OF HEART-WRENCHING, SOUL-POURING, INFERNO-PASS ING CREAT IVE SUCCESS
BEST OF SHOW
SCOFIELD EDITORIAL // ADV INDUSTRY SELF-PROMO, NON-TRADITIONAL “VENDOR CLIENT RELATIONSHIP IN REALWORLD SITUATIONS”
Client .................................SCOFIELD EDITORIALCreator/Producer .....................Scofield EditorialExecutive Director ...................Scofield EditorialCasting .................................Artistic EnterprisesSound Design .......................Earshot Audio Post
JUDGES COMMENTS:COLIN: “I got it from a friend about six months ago & just loved it.”LISA: “The video has turned viral. I think it’s great. It’s forceda lot of conversations in the industry. Interesting. Nicely done.”MIKE: “The Best of Show piece we’re going to see at theNational Addys, I’m sure.”SAM: “So many people identify with it beyond just the agencycommunity - vendors, photographers, illustrators, producers,I’ve seen everyone post this video. That really speaks to howsuccessful the piece was.”
AUDIO:
MALE: HiSERVER: Is there a problem, sir?MALE: Yes, um... a quick question about the final total.SERVER: Yes?MALE: Um... you see, yeah, we didn’t budget for this.SERVER: Excuse me?
BUYER: This was marked $19.99CLERK: Yeah?BUYER: Well, I’ve only got seven dollars set aside for this.
STYLIST: So what are we going to do today?CLIENT: Well, I’d like the highlights, but for now, I can onlypay for a trim.STYLIST: Okay, so today we’re only going to do the trim?CLIENT: No, the highlights, but I can only pay for the trim.
MALE: I mean, we went to the taco stand, it was what?FEMALE: About twelve dollars.MALE: Right, right, right... about twelve dollars.SERVER: Sir, we’re not the taco stand.MALE: No, it was beef, same thing as I had here.SERVER: You had the filet.MALE: yeah... cow.
BUYER: Okay, let me make a phone call, see what I can do.Maybe I can get you eight-fifty. Can you do eight-fifty?
CLIENT: I’ll pay for the highlights next time, but for now I needyou to just go ahead and throw them in.STYLIST: So, basically you want me to work for free?CLIENT: No, I don’t want you to work for free. It’s just a test.That way I can see if my husband likes it, and then you can rollthe cost over into the next time I need color... if he likes it.
MALE: I went through and line-itemed some of the stuff wecould just remove.
BUYER: I’m not making any money on this either. You gottahelp me out.CLERK: We’ve got a discount bin.BUYER: I know. I’ve checked the discount bin, but I want this one.We can do this. This is not a challenge, this is an opportunity.
MALE: We tried, what? Three entrees.SERVER: You ordered three entrees sir.MALE: Yeah, we ordered, but does order mean eating?
BUYER: What’s your name?CLERK: Todd.BUYER: Todd, you’ve gotta work with me.CLERK: That one’s $19.99BUYER: Mike, Com’ on... Let’s do this, let’s do this!CLERK: It’s Todd, dude.
CLIENT: I can cover your hard costs, but that’s really as faras I’m willing to go.
BUYER: I’ll give you $8.50 today. I’ll come back next Tuesday.We’re going to make it up on the next one. What d’ya say?CLERK: What?
MALE: Ah, excellent. Um... we’ll go ahead and pay this thistime. But what we’re going to need you to do is show us howyou made it so we can do it on our own in-house... from now on.Dude, It was a great dinner.
JUDGES AWARDS - PRINT
JUDGES AWARDS - BROADCAST
JUDGES AWARDS - INTERACTIVE
HIRONS & COMPANY // PUBLIC SERVICE, AUDIO/VISUAL “RETHINKING REDISTRICTING”
Client ..................INDIANA SECRETARY OF STATECreative Director...........................Tom AschauerProducer .....................................Meghan Hirons
JUDGES COMMENTS:SAM: “I really don’t think there was a more elegant solution thanwhat we saw, and I just love that smart thinking on really toughassignments. I think it’s really worth it to point out work like this.”
BORSHOFF // NEWSPAPER, COLOR CAMPAIGN IPL COMMUNITY ADS
Client .................INDIANAPOLIS POWER & LIGHTVP/Creative Director ....................Jennifer BerryVP/Account Lead ..............................Bill LovejoyAccount Manager ..........................Nichole FreijeCopywriting ...............................Colin DullaghanIllustration ..........................Penelope Dullaghan
JUDGES COMMENTS:COLIN: “‘Wow. For that to be produced, especially at the locallevel, it’s amazing.”JON: “Utilities are hard work to do really good advertising forand this stuff really stood out. It had a warmth to it. It had an ideato it. It had a design to it, and that’s hard to do.”SAM: “It’s hard to do good work for a power company, that’s oneof the reasons we really took to the print work. To do somethingthat’s that rich and that fun I think says a lot about the work.”
TIMBER DESIGN COMPANY // ADV INDUSTRY SELF-PROMO, INTERACTIVE TIMBER WEBSITE
Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars LawsonProgrammer .......................James Bryan Graves
WWW.TIMBERDESIGNCO.COM
JUDGES COMMENTS:COLIN: “Phenomenal. Very high-end in terms of flash value.Very organic and interactive. A piece everyone gravitated toward.”JON: “Very involving. It had a warmth to it. I loved the audio.Very well thought out and crafted. Looks like it took some bloodand sweat and tears to get it done.”
GOLD ADDY WINNERS
HIRONS & COMPANY // SALES PROMOTION, PACKAGING BTOWN PIZZA
Client ............................................BTOWN PIZZAArt Director ...............................Drew HammondCopy Writer ...............................Drew Hammond
JUDGES COMMENTS:LISA: “Very engaging and not the sort of thing you see that often.I thought it was very, very well thought out, and very well executed.”MIKE: “One that really attracted me. It had nice copy, and theyutilized the inside of the box.”
TIMBER DESIGN COMPANY // SALES PROMOTION, CAMPAIGN 8FIFTEEN RETAIL PROMOTIONAL ENSEMBLE
Client ...................................................8FIFTEENCreative Director.............................Lars Lawson
JUDGES COMMENTS:JON: “The whole identity package, the cards, the bags, everythingwas very well thought out and there was a brand there. I didn’t haveto read a headline or anything.”LISA: “Being a brander at heart, I really feel that that whole bodyof work was done extraordinarily well.”
MILLER BROOKS // COLLATERAL, BROCHURE CAMPAIGN KIMBALL BROCHURE CAMPAIGN
Client ........................................KIMBALL OFFICEAccount Supervisor .........................Erin HaskettExec Creative Director ..................Patrick KelleyCopywriter ........................................Mark WillisArt Director ......................................Dan ShearinProduction Artist.........................Laurie DurhamProduction Artist ..................................Cari Weis
TIMBER DESIGN COMPANY // COLLATERAL, COVER ABOVE + BEYOND BOOK COVER DESIGN
Client.....................MARINE CENTER OF INDIANACreative Director.............................Lars LawsonPhotographer ..........................Harold Lee MillerWriter ................................................Ellen Miller
MILLER BROOKS // COLLATERAL, POSTER CAMPAIGN KIMBALL POSTER CAMPAIGN
Client ........................................KIMBALL OFFICEAccount Supervisor .........................Erin HaskettExec Creative Director ..................Patrick KelleyCopywriter ........................................Mark WillisArt Director ......................................Dan ShearinProduction Artist.........................Laurie DurhamProduction Artist ..................................Cari Weis
GOLD ADDY WINNERS
HIRONS & COMPANY // DIRECT MARKETING, SPECIALTY ADVERTISING, APPAREL BTOWN PIZZA T-SHIRTS
Client ............................................BTOWN PIZZAArt Director ...............................Drew HammondCopy Writer ...............................Drew Hammond
HENDRIX RADER WISE // OUT-OF-HOME, OUTDOOR BOARD “TIRES TIRED”
Client ...................INDY TIRE AND AUTO SERVICECreative Director ............................Duane RaderArt Director ........................................Greg ClarkCopywriter ......................................Matt Barnett
JACKSON INTEGRATED // OUT-OF-HOME, CAMPAIGN SERVICE LINE POSTER CAMPAIGN
Client ....................................MONROE HOSPITALArt Director ..........................................Drew HillWriter ............................................Jessica HusekWriter/Creative Director ..............Dave ReyburnAccount Executive ..............................Jeff Costin
BOOST MEDIA ENTERTAINMENT // INTERACTIVE MEDIA, WEBSITE, CONSUMER HTML, PRODUCTS CHI CHI’S
Client ....................................................CHI CHI’SCEO/Co-founder .............................Jason ZicklerVP/Co-founder .................................Jason Bales
WWW.CHICHIS.COM
JUDGES COMMENTS:COLIN: “Really interesting game stuff. Wacky stuff that madeeveryone laugh.”
HENDRIX RADER WISE // RADIO, LOCAL CAMPAIGN INDY TIRE AND AUTO SERVICE RADIO CAMPAIGN
Client ...................INDY TIRE AND AUTO SERVICECreative Director ............................Duane RaderCopywriter ......................................Matt BarnettProducer .............................................Greg ClarkProduction Company ...........Earshot Audio-Post
JUDGES COMMENTS:MIKE: “Really, really well done. Excellent. Very catchy”
A moment of truth from Indy Tire and Auto Service. It happens. Tires wear. Oil needs changing. Brakes needreplacing.But that doesn’t mean that repairs have to be a pain in the axle.When you come to IndyTire,youmightbe cursing your odometer, but you know you’ll get a fair shake from mechanics who actually know shocks fromshinola. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?
Amoment of truth from Indy Tire and Auto Service. The roads are full of potholes and A-holes. Be ready for bothwith fifty dollars off select sets of tires. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?
Amoment of truth from Indy Tire and Auto Service.We’ve got a great deal right now. Up to fifty dollars off brakereplacement. Stop in... if you can. Indy Tire and Auto Service. (Ding. Ding) Who’s behind your wheels?
GOLD ADDY WINNERS
ST. CLAIRE GROUP // TELEVISION, LOCAL CAMPAIGN WE THOUGHT ABOUT YOU
Client ..................................ST. VINCENT HEALTHCreative Director ...........................Curt ChuvalasWriter ...............................................Jack O’HaraDirector .....................................Renault GuessetVP/Account Services ..........................Ken HauptArt Director ........................................Terry KrallAgency Producer ............................Clare LibbingProducer .......................................Michael SagotProduction Company ...................Caviar Content
JUDGES COMMENTS:LISA: “Brilliantly done. To see something that really causes a personto have an emotional reaction is what I look for in great advertising,and these tv spots... check, check, check... they check all the boxes.”SAM: “Really strong work. Well shot, high production values, andstories that were really compelling.”
JACKSON INTEGRATED // MIXED/MULIPLE MEDIA, NATIONAL B TO B RERACK AND WIN
Client ....................EMERSON NETWORK POWERArt Director ..........................................Drew HillWriter ............................................Jessica HusekCreative Director ..........................Dave ReyburnAccount Executive..........................Tim NewmanAccount Supervisor........................Norm Cosand
WWW.RERACKANDWIN.COM
ROAD PICTURES // ADVERTISING FOR THE ARTS & SCIENCES, TV INDYFRINGE
Client ..........INDPLS THEATRE FRINGE FESTIVALDirector/Writer.............................Joel UmbaughDirector of Photography ............Jim TimpermanProducer .........................................Greg MaloneProducer ..............................................Kim Cline
JACKSON INTEGRATED // PUBLIC SERVICE, CAMPAIGN ART OF YOUTH
Client .........MARION CO COMMISSION ON YOUTHArt Director ..........................................Drew HillWriter ............................................Jessica HusekClient ....................................................Jim Wark
TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, STATIONERY TIMBER BUSINESS CARDS
Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars Lawson
GOLD ADDY WINNERS
TIMBER DESIGN COMPANY // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT HANG TAG PERPETUAL CALENDAR
Client ........................TIMBER DESIGN COMPANYCreative Director.............................Lars Lawson
JACKSON INTEGRATED // ADVERTISING INDUSTRY SELF-PROMOTION, DIRECT NEW ANIMAL BROCHURE
Client ...............................JACKSON INTEGRATEDArt Director ................................Jeff VanAusdallWriter ...........................................Dave ReyburnCreative Director ..........................Dave ReyburnCreative Director .............................Ron Jackson
TIMBER DESIGN COMPANY // ELEMENTS OF ADVERTISING, LOGO 8FIFTEEN IDENTITY
Client ...................................................8FIFTEENCreative Director.............................Lars Lawson
HIRONS & COMPANY // ELEMENTS OF ADVERTISING, LOGO BTOWN PIZZA
Client ............................................BTOWN PIZZAArt Director ...............................Drew Hammond
PUBLICIS INDIANAPOLIS // ELEMENTS OF ADV, ILLUSTRATION CAMPAIGN LEARN MORE INDIANA ILLUSTRATIONS
Client ...............................LEARN MORE INDIANASenior Art Director .............Jan Michael BennettCopywriter .......................................Jeff WatsonIllustrator ...................................David Fullarton
AGENCY ENTRY CATEGORY CLIENT
Pearson Partners 2009 Catalog Sales Promotion, Catalog Moyer Fine Jewelers
Miller Brooks Delta Full Line Catalog Sales Promotion, Catalog Delta Faucet
Timber Design Company Holiday Snow Globe Packaging Sales Promotion, Packaging Timber Design Company
Caldwell VanRiper Roche AADE Tradeshow Booth Sales Promotion, Trade Show Exhibit Roche Diabetes Care
The Basement Design + Motion Trade Show Product Showcase Video Sales Promotion, Video Presentation Precise Path Robotics
Miller Brooks Interstuhl Launch Piece Collateral, Color Brochure Kimball Office
Publicis Indianapolis “College GO!Week” Collateral, Special Event Campaign Learn More Indiana
Timber Design Company Famous Last Words Campaign Out-of-home, Campaign Hancock Regional Hospital
Miller Brooks Interstuhl Print Ad Consumer/Trade Publication, Color Spread Kimball Office
Miller Brooks Kimball Ad Campaign Consumer/Trade Publication, Color Campaign Kimball Office
Timber Design Company “Which Hurts More” Campaign Newspaper Campaign, Color Hancock Regional Hospital
The Basement Design + Motion Precise PathWebsite Interactive Media,Website, B to B Flash, Products Precise Path Robotics
Boost Media Entertainment “Brain Freeze” Interactive Media,Website, B to B Flash, Products Richmond Baking
Miller Brooks Interstuhl MultiMedia Campaign Interactive Media, Online Campaign Kimball Office
Miller Brooks Mitos Animatic Interactive Media, DVD Kimball Office
Publicis Indianapolis Conner Prairie Brand TV Television, Local :30 Conner Prairie
Publicis Indianapolis Conner Prairie Balloon TV Television, Local :30 Conner Prairie
St. Claire Group “This Place (More Than You’ve Ever Known)” Television, Local :60 or More St. Vincent Health
Publicis Indianapolis Conner Prairie Balloon Advertising Mixed/Multiple Media, Local Consumer Conner Prairie
Hirons & Company AAF Darts Adv Industry Self-Promotion, Print AAF Indianapolis
The Basement Design + Motion Promotional Sales Animation Adv Industry Self-Promotion, Interactive The Basement Design + Motion
Cabello Associates Earshot Heartland Film Festival Ad Campaign Adv Industry Self-Promotion, Campaign Earshot Audio Post
The Basement Design + Motion Promotional Campaign Adv Industry Self-Promotion, Mixed Media Camp The Basement Design + Motion
Timber Design Company Soups Salads Sweets - Identity Elements of Advertising, Logo Soups Salads Sweets
AGENCY CLIENT / ENTRY
Pearson Partners BluefishWireless / “Activate” Sales Piece
Pearson Partners Saint-Gobain Containers /Wine Bottle Mailer
Pearson Partners Future Farmers of America / 2009 T-Shirt Designs
Timber Design Company Indianapolis Ad Club / Call For Entries - Posters
Timber Design Company LaCrosse Footwear / The Ghost Hunter - Logo
Williams Randall IndyCar Series / “Day with Dario”
Willow Marketing FWRadiology / Direct Mail Campaign
Word Industries Citizens Gas / “Here” - “Soakin”
AGENCY CLIENT / ENTRY
Cabello Associates Inside Musicast /Website
Cabello Associates Earshot Audio Post / Heartland Film Festival Ad
Caldwell VanRiper JS Reutz / Flyers
Finelight Herff Jones / Microsite
Hendrix RaderWise Indy Tire and Auto Service / “Gone in 30 Seconds”
Herbert Brothers Entertainment Frito Lay / “FREE DORITOS!”
Miller Brooks Miller Brooks /Website
Miller White Rose-Hulman Institute of Technology / Brochure
BRONZE AWARDS
SILVER ADDY WINNERS
GOLD ADDY WINNERS
EARSHOT AUDIO-POST // ELEMENTS OF ADVERTISING, SOUND DESIGN INDY 500 TEASE 2009
Client ..................................ABC SPORTS / ESPNSound Designer ...........................Brice BowmanSound Designer ...................................Rick SuchSound Designer ................................Ben Ericsen