1 Copyright 2010 EMC Corporation. All rights reserved. Kate Canestrari Senior Manager, Marketing EMC Cloud Infrastructure Group October 21, 2010 EMC Atmos
Aug 20, 2015
1© Copyright 2010 EMC Corporation. All rights reserved.
Kate CanestrariSenior Manager, MarketingEMC Cloud Infrastructure Group
October 21, 2010
EMC Atmos
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Thumbs Up
Recognize that you do a great job
© Copyright 2010 EMC Corporation. All rights reserved.
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…But IT is Changing…
I need access to information and apps on
my iPad
But I need more global
space…today!
I need to cut my costs and
improve my SLAs
I’ve got a 10 TB app to
install…help!
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What Are You Doing About It?
Ask Yourself
Do you understand your costs to serve your applications? Is it
competitive?
How long does it take to serve end users? Can you move faster?
Can you serve applications globally? Grow dynamically
when the app is successful?
Think like a Service Provider – inside or serving Enterprises
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An Introduction to EMC AtmosIncreasing Operational Efficiency
Massively scalable infrastructure– Multiple petabytes; billions of objects– Hundreds of sites, fully distributed– Unified namespace
Policy-based management– Policy tells content where to go, what
actions to take– Integrated object based metadata – Event driven policy evaluation
Data services and access methods– GeoProtect: replication & erasure coding– Compression, de-duplication, spin-down – Web services (REST/SOAP) and file
system access
Management at scale– Multi-tenancy– Auto-config and auto-healing architecture– Manage more with fewer people
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Atmos Customer Update
Customer Segments– Service Providers – 35%– Web & Media – 23%– Federal & Public Sector – 15%– Healthcare – 16%– Financial Services – 6%– Other – 5%
Example customers– AT&T– CareCore National– CareGroup– eBay– Eli Lilly– Unisys– VistaPrint
Over 40 Petabytes Shipped
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Key Use Cases for Cloud Storage
Content-rich Web Applications
App integration in a week through Web services
Solves global content access challenges
Gives developers control and IT easier management
App integration in a week through Web services
Solves global content access challenges
Gives developers control and IT easier management
Makes protection across sites easy
Extends to Atmos-based clouds
Can separate archives into isolated tenants
Archiving to the Cloud
AtmosCloud Storage
Boston New York London
Infrastructure-as-a-ServiceScales to multiple PBs elastically
Makes protection and distribution easy
Supports multiple tenants natively
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Applications trigger policy with metadata
Policy ManagementIncreasing operational efficiency – accounts payable example
2 synch copies, striped
Los Angeles
Longtail RetentionStatus = complete
Active WorkflowStatus = inprogress
Business determines business objectives and value of data
1 asynch copies
New York
1 asynch copiesLondon
1 erasure coded copy, spun down,
de-dupeNew York
1 erasure coded copy,
spun down, de-dupe
London
Policies drive actions at the object-level:Where to store information (location)
What data services to apply (spin-down, compression, de-duplication, striping)What protection techniques to use
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Vistaprint – $500M global marketing company
Critical Web app for online document creation
Three sites globally—Canada, U.S., EMEA
Case Study: Content-rich Web ApplicationChallenge
Global distribution (Canada, U.S., EMEA) Increasing mix of digital media (photos)
Solution Deploy Atmos in three sites Set different policies to enable different cost and margins for different
types of customers:– isPaid N—2 local replicas, no asynch remote– isPaid Y—2 local replicas, 1 asynch remote– Intelligently send content to printing facilities
Create another “tenant” to use Atmos as a backup target through CIFS
Benefits Saved ~$1.4M storage / $300K bandwidth 100% availability, meets or exceeds application latency requirements
U.S.
Canada
EMEA
Customer-Facing Web Application
BackupApplication
Atmos Web Service Interfaces + Metadata
Atmos Policy “isPaid N” Atmos Policy “isPaid Y”
CIFS
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Service Providers
– Extending the global reach of available storage resources by delivering a globally accessible cloud storage ecosystem powered by EMC Atmos
– Storage services delivered by reliable, trusted service providers– Unified technology - compatible API sets– Streamlined federation among a consortium of service providers
Application providers, developers and customers can leverage an ecosystem of Atmos-based service providers to gain access to a common set of cloud storage
services around the globe.
Application providers, developers and customers can leverage an ecosystem of Atmos-based service providers to gain access to a common set of cloud storage
services around the globe.
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EMC Atmos Announcement Leading Service Providers choose EMC Atmos
October 20th Announcement – MTI and Redstor Accelerate Journey to Private Cloud By Delivering New Cloud Storage Services- Powered by EMC Atmos
Service Providers are selecting Atmos to deliver cloud storage services
Growing set of independent software vendors (ISVs) integrated to Atmos API
Delivering a cloud ecosystem based on EMC Atmos technology
Vision for public cloud interoperability/federation powered by EMC Atmos
Service Providers + ISVs = Powered by Atmos cloud ecosystem
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Case Study: Infrastructure-as-a-Service
Cloud Storage Service Portal
Atmos REST + Metadata
Atmos Policy 2Atmos Policy 1
Atmos Site 1 Atmos Site 2
Reporting/Metering/Billing/Chargeback
Challenge Delivering disruptive technology as a
service
Solution Deploy Atmos in multiple datacenters Set policies for different levels of
service Integrate enablement technologies
– Self-service portal– Reporting– Metering (Atmos Cloud Delivery
Platform) Align with Atmos trusted ISV solutions
Benefits New business model, self-service
storage to market in 90 days
AT&T – $100B telecommunications company
Enterprise-class hosting services and management capabilities
Multiple datacenters across the globe
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Redstor
AT&T Synaptic Storage
As a Service
Hosted SolutionsStratus Trusted
Cloud
Peer 1CloudOne
Powered By EMC Atmos
MTI
Powered by EMC Atmos
Atmos APIConnect to the Cloud with an on-premises footprint EMC Atmos
Seven10
TwinStrata
Nasuni
Gladinet
Archive files and free up Tier 1 NAS EMC FMA
EMC DiskXtender
Atempo
Backup to the cloud and protect your data offsite EMC NetWorker
CommVault
Archive older app data and improve app performance Informatica
Boost productivity and collaboration Documentum
SharePoint/Metalogix
Aspera
Signiant
Accelerate and scale out custom applications eBay
Vistaprint
CareCore National
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Atmos ISV Ecosystem PartnersEMC Velocity Partner Program
Data AnalysisCloud Access
Medical Imaging Cloud Backup/Archive Media Delivery and Collaboration
Content App Performance
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EMC Atmos Products Give You A Solution
LALA CHICHI NYNY LONLON
Nodes
Storage
Nodes
Storage
Nodes
Storage
vNodes
NFS/iSCSI/FC
Storage
Quickly offer self-service storage to better support developers and content-rich applications
Make data globally available for custom or packaged apps
Eliminate file system limitations on namespace, size, location, and provisioning
Manage 10X more in less time with automated data management
Elastically deploy and manage across multiple sites as one system
Understand and reduce costs with automation and utilization tracking
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EMC Atmos Family
Atmos Software Policy-driven scale out object storage Common API among all deployment methods Easy integration (1 week with 1 engineer) Cloud-connected trusted solutions
Atmos Software + purpose-built hardware Industry standard components and standard data center
environments Factory configured, racked
and cabled Flexible, cost-effective service model / user-serviceable Optional HA and redundancy 30 drives per 3U drawer Starts at 60TB / up to 720TB per rack
Atmos Virtual Edition Software running on VMware ESX Certified with EMC Unified Storage (NFS and FC) Works with third party servers (per pre-requisites) and
storage solutions Starts at 10TB
Atmos Cloud Delivery Platform Allows customers to instantly deploy a highly scalable,
self-provisioned storage service based on EMC Atmos extends the Atmos functionality by adding a self-service
and robust metering capability to support chargeback and billing requirements
Billions of objects, Petabytes of capacity
Atmos Policies / Services
REST SOAP NFS CIFS IFS
Two deployment models to choose from
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EaP
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Atmos – Summary
Atmos traction across multiple market segments– Over 40 Petabytes shipped– Infrastructure-as-a-Service– Content Rich Web Applications– Cloud Archiving
Service provider adoption is strong– Selecting Atmos to enable cloud delivered services
Growing number of ISVs integrated to the Atmos API– Offering solutions across Atmos based service providers
Delivering a cloud ecosystem based on EMC Atmos
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Cloud
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