Addicted to Greatness

addicted to

Greatness How Gamification Unleash Total Engagement

Y o n g R o a n

The Storyline

Level 1 The war of engagement

Level 2 How gamification unleash total engagement

Start

Disengaged people hurt organisation

3 Implications of Disengagement (Higher) Absenteeism (Lower) Productivity (Lower) Creativity

$ 6b

$ 175.5b

$ 350b

Yearly Cost of Disengagement

United States

Germany

Singapore

Source: Gallup study

“talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work” Stephen King

“far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt

Engagement Talent

Every engaged people is talented, but not every talented people is engaged. Engagement is more important than bringing talented people in.

10,000 Hours

“far and away the best prize life has to offer is the chance to work hard at work worth doing” Theodore Roosevelt

Image: Flickr © DvYang Image: Flickr © acaben

the happiest people: Steve Jobs (L) and Jeremy Lin (r)

The War for talent of Engagement

is over

Motivation max

max creativity

Motivation

creativity

max

max

The war of engagement is about making work meaningful. It turns work into play.

The Storyline

Level 1 The war of engagement

Level 2 How gamification unleash total engagement

Start

3 Elements of Fun

2

Autonomy

Complexity

A connection between effort and reward

Sustained fun means making progress visible

Sustained Fun

gamification

Gamification is the use of game design techniques and mechanics to solve problems and to engage audiences

Reality is Broken

Game mechanics

Autonomy Defeat the enemy in any way possible

complexity You develop skills just-in-time to defeat the enemy.

A link between effort and reward You get level-ups, points, artifacts, and other virtual goods after you defeat the enemy.

Game mechanics

progress is visible You can clearly see progress toward character development and the end-game.

inculcate self-belief There is someone who guide you or believe that you can fulfill your destiny

*

Sounds crazy?

Gamification is made possible by:

Mobile gadgets

Big data

Gamified world

Points

Salesforce.com

Goal

Achievements

Progress visibility

Points need to have meaning

Ranking is based on followership, not points

Tencent Weibo’s point system isn’t gamification. Point system becomes gamification when there is a meaning underneath the points

Inject meaning

Image © Flickr user: p_a_h

Re-charge confidence!

Gamification builds confidence and helps people to focus to achieve their personal goals

Unleash total engagement using gamification. And increase innovation and productivity!

Motivation

creativity

Gamify to engage!

Strategist | consultant | speaker

About Me

@roanyong

roan.yong

roan julius indra

[email protected]

www. roanyong.com

bit.ly/sociacol

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