AdDeli Rakan Almuawad Ariel Cortez Stephen Harbor Camille Johnson Amanda Suryakasuma Tiffany Taimoorazy
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AdDeli
Rakan Almuawad
Ariel Cortez
Stephen Harbor
Camille Johnson
Amanda Suryakasuma
Tiffany Taimoorazy
Human TruthPeople want honesty
ProblemPeople don’t know the truth about the dairy they’re consuming.
StrategyShow people that Tillamook’s farmer families produce honest dairy using honest ingredients.
no bull. just cow.
execution.People want honesty • Social media campaign • Celebrity influencers • Interactive installation • In-store activation
social media.Honest reactions to honest ingredients provided by Tillamook farmers.
celebrity influencers.We need people who aren’t afraid to tell the truth.
interactive installation.Tilla-totter.
in-store activation.Scan the Truth.
no bull. just cow.
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