RUI CAMPOS CTO
May 10, 2015
RUI CAMPOS CTO
Adclick is a transcontinental company working for 7 years in Europe and for more than 2 years in South America.
Based in Portugal (Porto), is physically present in Spain (Madrid), France (Paris), and S. Paulo (Brazil)
ADCLICK GREW 3114% FROM 2008 TO 2012,
AND ACHIEVED THE BEST PORTUGUESE
POSITION ALL TIME.
The Technology Fast 500 program rate the 500 fastest growth technology
companies by region, based on percentage revenue growth over five
years.
Technology
• Digital Marke:ng business is highly dependent on technology
• We build solu:ons to support our business and op:mize our opera:on – Performance Digital Marke2ng
• Our solu:ons are mainly Web applica:ons with: • High volumes – visits, data generated • Concurrency • Redundancy • Scalability
• We never know when we’ll have a peak. We have a good example with “Polvo Paul” facebook applicaEon (2010)
Technology -‐ Solu:ons • Lead Management applica:on
• Apply rules and distribu:on • Automa:cally integrate with our clients through Webservices
• Content Management System (CMS) • Runs our portals – hKp://e-‐konomista.pt, hKp://meuportalfinanceiro.com • Highly customizable • Supports our “Smart Publishing” strategy
• Email Marke:ng plaTorm • Self-‐learning algorithm • Automates and sends ~2M emails/day • Less emails / beKer emails • Predecessor to Emailbidding (more on that later)
• Landing Page Generator • Template based • Fast :me to market
Technology -‐ Solu:ons • Repor:ng
• We are able to report at each individual visit (click) through the en:re lifecycle • Traffic Source, keyword, lead demography, clients distribu:on, generated
sale for client? • Real-‐:me business informa:on available to all company
Some Numbers
2+ Million leads / Month 6+ Million visits / Month 60+ Million emails / Month ~70 Servers (Linux) ~30 Load Balancers 15 Database Servers (MYSQL) – 3TB of data 200+ domains (DNS)
Tools
LAMP Stack – Linux / Apache / MySQL / PHP PHP Web Framework
Most watched PHP repository on Github
Version control
Tools
DATABASES: MySQL, MongoDB, Amazon Redshii, MonetDB
CACHES: Memcache, Redis, Elas:cCache
INDEXING/SEARCH: Sphinx
MAIL: PowerMTA, PosTix
MONITORING: Nagios, NewRelic, StackDriver
DEVOPS: Fabric, LogEntries
SMARK.IO SMARK.IO – Sales and Marke:ng • Lead management solu:on for clients • Call Center Management • Workflows
• Email / SMS / Outbound Call
• Landing Pages • User Profiling
Adwords™ for Email Marke2ng
Career @ Adclick
• Informal and relaxed environment
• Fast-‐growing sector – Digital Marke:ng
• Work in challenging, complex and rewarding projects
• Work with latest web oriented technologies and methodologies at the Internet scale
• Opportunity to learn and grow
• We love technology!
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