Adapting to sudden shifts

Dan BednarzykVice President, Manufacturing, Canton

Nissan North America, Inc.

Rapid Response:

Adapting to Sudden Shifts

in Customer Demand

Adapting to Sudden Shifts in Customer Demand

Flexibility

Able to bend without breaking

Webster’s Dictionary

Adapting to Sudden Shifts in Customer Demand

• Flexibility in light of a challenging market

Adapting to Sudden Shifts in Customer Demand

• Flexibility in light of a challenging market

• Importance of communication

Adapting to Sudden Shifts in Customer Demand

• Flexibility in light of a challenging market

• Importance of communication

• Shift to commercial vehicles

Adapting to Sudden Shifts in Customer Demand

• Flexibility in light of a challenging market

• Importance of communication

• Shift to commercial vehicles

• Planning for tomorrow

Adapting to Sudden Shifts in Customer Demand

Nissan’s Canton Plant

Adapting to Sudden Shifts in Customer Demand

Flexibility in Light of a Challenging Market

Adapting to Sudden Shifts in Customer Demand

Ouch!!!

Adapting to Sudden Shifts in Customer Demand

Reacting to Market Changes

• Four cylinder engines from Alliance partner

Adapting to Sudden Shifts in Customer Demand

Reacting to Market Changes

• Four cylinder engines from Alliance partner

• Ramped up small car production

Adapting to Sudden Shifts in Customer Demand

Reacting to Market Changes

• Four cylinder engines from Alliance partner

• Ramped up small car production

• Aggressive sales programs

Adapting to Sudden Shifts in Customer Demand

Leveraging Experience

Adapting to Sudden Shifts in Customer Demand

Automotive Manufacturing in the Southeast

Adjusted Production

Automotive Manufacturing in the Southeast

Reduced Inventory

Automotive Manufacturing in the Southeast

Optimizing Costs

Adapting to Sudden Shifts in Customer Demand

Importance of Communication

Automotive Manufacturing in the Southeast

Employee Communication

Adapting to Sudden Shifts in Customer Demand

Importance of Communication

• Survival of the company

Adapting to Sudden Shifts in Customer Demand

Importance of Communication

• Survival of the company

• Job security

Adapting to Sudden Shifts in Customer Demand

Importance of Communication

• Survival of the company

• Job security

• Stability of pay

Adapting to Sudden Shifts in Customer Demand

Motivating Employees

Automotive Manufacturing in the Southeast

Transparency

Adapting to Sudden Shifts in Customer Demand

Shifting toCommercial Vehicles

Adapting to Sudden Shifts in Customer Demand

Commercial Vehicle Concept

Adapting to Sudden Shifts in Customer Demand

Expansion

Adapting to Sudden Shifts in Customer Demand

Flexible

Adapting to Sudden Shifts in Customer Demand

Flexible

Frugal

Adapting to Sudden Shifts in Customer Demand

Flexible

Frugal

Responsive

Adapting to Sudden Shifts in Customer Demand

PlanningFor Tomorrow

Adapting to Sudden Shifts in Customer Demand

Facing Challenges

Adapting to Sudden Shifts in Customer Demand

Training

Adapting to Sudden Shifts in Customer Demand

Different Approach

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

• Recognize changing environment early

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

• Recognize changing environment early

• Contingency planning

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

• Recognize changing environment early

• Contingency planning

• Decisive action ahead of competition

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

• Recognize changing environment early

• Contingency planning

• Decisive action ahead of competition

• Protection of cash

Adapting to Sudden Shifts in Customer Demand

• Build flexibility into business model

• Recognize changing environment early

• Contingency planning

• Decisive action ahead of competition

• Protection of cash

• Engagement of employees