Adapting SCRUM to the editorial world by Sebina Pulvirenti Better Software, 13-14 Ottobre 2014
Adapting Scrum to the Editorial World @Softonic
Nov 22, 2014
Moving from a download portal to a multiplatform software guide, Softonic transformed the whole company in 2 years, mixing teams, reinventing structure and questioning everything we were used to do. During this big change, I was assigned as team leader of a new international team of editors, writing in-depth articles and software guides. In almost 2 years of hard work and self-learning I had to trasform the whole team and myself, thanks to the Scrum methodology applied to the editorial world. My talk is the story about what happened and what can change in the Content Management applying an Agile methodology.
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Adapting SCRUM to the editorial worldby Sebina Pulvirenti
Better Software, 13-14 Ottobre 2014
Adapting SCRUM to the editorial world
Scrum for journalists
Scrum for journalists
Scrum for journalists
THE CHANG
E
• New strategy• New goals• New structure• New roles• New job
descriptions• New teams
Adapting SCRUM to the editorial world
PL
NL JP
FR
IT
BR
ES
CN
EN (USA)
EN (BCN)
DE
2013: company structure
PL
NL
JP
FRIT
BR
ES
CN
EN (USA)
DE
NEWS
ARTICLES
AUDIOVISUAL
CATALOG
EXTERNAL TRANSLATORS
2014: company structure
Adapting SCRUM to the editorial world
“If you don't like something, change it. If you can't change it, change your attitude.”
Maya Angelou
Adapting SCRUM to the editorial world
Adapting SCRUM to the editorial world
1.Transform content managers into journalists2.Develop teamwork in a multicultural team3.Improve efficiency and editorial quality
Adapting SCRUM to the editorial world
Adapting Scrum…
Adapting SCRUM to the editorial world
Meanwhile in other editorial teams…
ARTIFACTS
Adapting SCRUM to the editorial world
Adapting SCRUM to the editorial world
Product backlog > Editorial Calendar
Adapting SCRUM to the editorial world
Adapting SCRUM to the editorial world
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Sprint backlog > Editorial board
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Sprint backlog > Editorial board (JIRA)
Problem:
Unexpected
breaking news
CEREMONIES
Adapting SCRUM to the editorial world
Adapting SCRUM to the editorial world
Sprint planning meeting > Weekly Planning meeting
Adapting SCRUM to the editorial world
To improve
efficiency:
• Detailed agenda
• Roles (chairman,
time keeper,
minute taker)
Lorem ipsum dolor sit amet. Gill Sans MT 18 pt
Sprint planning meeting > Trimestral/Month/Weekly Planning
• 3-monthly
meeting (4h): 1
month before
• Monthly
meeting (2h): 2
weeks before
Adapting SCRUM to the editorial world
Daily standup…
Adapting SCRUM to the editorial world
• What did I
accomplish
yesterday?
• What will I do today?
• What obstacles are
impeding my
progress?
+ News of the day
… Scrum breakfast!
Adapting SCRUM to the editorial world
Adapting SCRUM to the editorial world
Retrospective activities
Mad Sad Glad
+Adapting SCRUM to the editorial world
Bouquets, Brickbats and Bulbs
Adapting SCRUM to the editorial world
Editorial retrospective
Adapting SCRUM to the editorial world
Create
your
activity!
ROLES
Adapting SCRUM to the editorial world
Development team > Content Team
Adapting SCRUM to the editorial world
• Auto-
organized
• Transparent
• Flexible
Adapting SCRUM to the editorial world
Leadership and coaching
Adapting SCRUM to the editorial world
http://www.youtube.com/watch?v=UY75MQte4RU
“Create your own method. Don’t depend slavishly on mine. Make up something that will work for you! But keep breaking traditions, I beg you”.
Konstantin Stanislavskij
Adapting SCRUM to the editorial world
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