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Adapt Ear Presentation V4 Slideshare 1401011

Jan 28, 2015

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Health & Medicine

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AdaptEar Presentation
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Page 1: Adapt Ear Presentation V4 Slideshare 1401011

From LimitEar

Page 2: Adapt Ear Presentation V4 Slideshare 1401011

Protecting Your Hearing

Most of us use earpieces with MP3 players to listen to music.

It is recognised that listening to music at high levels for long periods of time can permanently damage hearing

There are high profile campaigns and articles to make us aware of the dangers:• RNID – Don’t lose the Music• Noise Abatement Society – Love Your Ears• Deafness Research• Daily Telegraph, Daily Mail, Sunday Mail etc

Page 3: Adapt Ear Presentation V4 Slideshare 1401011

Work and Play

That may be OK in our private lives, but what about those who use earpieces at

work?

Page 4: Adapt Ear Presentation V4 Slideshare 1401011

A dangerous combination

Most earpieces are very sensitive as they are designed to work with low out-put sources such as MP3 players or mobile phones.

Private Mobile Radios (PMR) or Walkie Talkies are high out-put sources which are designed to work with matched headphones.

Page 5: Adapt Ear Presentation V4 Slideshare 1401011

Relative sound levels

Page 6: Adapt Ear Presentation V4 Slideshare 1401011

A dangerous combination

Page 7: Adapt Ear Presentation V4 Slideshare 1401011

A dangerous combination

Using earpieces with a PMR or walkie talkie is potentially very damaging to hearing unless limiters or AdaptEar® are used.

Earpieces can’t handle the power and the sound is rapidly distorted.

Some earpieces used with PMRs can produce sound levels that will cause instant permanent hearing damage.

Page 8: Adapt Ear Presentation V4 Slideshare 1401011

A dangerous combination

Not only is the combination potentially dangerous the volume level is difficult to control.

Small increases in volume control on the PMR create big increases in level in the earpieces.

Page 9: Adapt Ear Presentation V4 Slideshare 1401011

Safety

If earpieces are used with a PMR or similar high power source AdaptEar®

should be used

Page 10: Adapt Ear Presentation V4 Slideshare 1401011

Using AdaptEar®

Before use, AdaptEar® sensitivity should be set to match the earpieces performance

The MiniDIN plug is inserted into the MiniDIN socket on AdaptEar®

The 3.5 mm jack plugs into the 3.5 mm listen only socket on the PMR Earpieces are plugged into the “Phones” socket of the AdaptEar®

The user is now protected and ready to go

Page 11: Adapt Ear Presentation V4 Slideshare 1401011

AdaptEar® at work

Page 12: Adapt Ear Presentation V4 Slideshare 1401011

AdaptEar®

The increase in volume in the ear becomes proportional to the volume control on the PMR

Acoustic shock and high volumes are prevented

The more damaging highly compressed signals are limited sooner than the less damaging human voice

Indicates that the safe limit is being reached and user is being protected

Alerts user to turn down the volume

Page 13: Adapt Ear Presentation V4 Slideshare 1401011

AdaptEar®

Optional interchangeable adapter cables enable use with a wide range of PMRs, television cameras and other communication sources.

User adjustable sensitivity allows the use of different earpieces in different circumstances

Optional fist Mic provides reverse talk back

Auxiliary input enables the monitoring of two sources simultaneously

Two year warranty, if it breaks return and we will replace it

Page 14: Adapt Ear Presentation V4 Slideshare 1401011

Listen only

Page 15: Adapt Ear Presentation V4 Slideshare 1401011

Listen with talkback

Page 16: Adapt Ear Presentation V4 Slideshare 1401011

Listen only two PMRs

Page 17: Adapt Ear Presentation V4 Slideshare 1401011

Listen only PMR and Mobile

Page 18: Adapt Ear Presentation V4 Slideshare 1401011

Distribution

We are seeking to appoint a number of key distributors to sell AdaptEar® to

their clients

Page 19: Adapt Ear Presentation V4 Slideshare 1401011

End User Price

Price including VAT 118.80£

VAT @ 20% 19.80£

Price excluding VAT 99.00£

Page 20: Adapt Ear Presentation V4 Slideshare 1401011

Distributor Pricing

Volume Discount Unit Price Margin

10 27.5% 71.78£ 27.23£

25 32.5% 66.83£ 32.18£

50 37.5% 61.88£ 37.13£

100 45.0% 54.45£ 44.55£

prices exclude delivery

Page 21: Adapt Ear Presentation V4 Slideshare 1401011

Marketing

AdaptEar® Website

PPC campaign on LinkedIn and Google Ad-Words

Twitter and LinkedIn forum

PR campaign in relevant media

Talking Head

Supporting RNID, Noise Abatement Society, Deafness Research

Page 22: Adapt Ear Presentation V4 Slideshare 1401011

Point of sale

Distributors sales presenter

Fact Sheet

Application sheets

Links and content for dealer website

Page 23: Adapt Ear Presentation V4 Slideshare 1401011

From LimitEar