AdamPhones Case Study

Scoping | Strategy | Digital Design | RWD | SEO | PPC | Optimisation | ResponsiveCommunications | Social

THE BRIEFOur overarching task was to refresh the Adam Phones brand and develop its current customer facing channels, platforms and content.  Their requirements broke down into three essential management areas, these included:

1. Digital platform Development2. Ongoing Maintenance3. Responsive Communications Activity

Digital Platform DevelopmentAdamphones.com forms a central part of much of the project activity being a launch platform, customer resource and management portal.

Here are some of the key features of the platform:

.NET development & hosting Mobile friendly Full admin/optimise CMS interface Pre-existing Wordpress blog integration Golden Mobile Numbers search/order functionality

integration Cookie driven gating systems for all contact

collection points Bespoke solution builder functionality Independent short-term hire partner microsites

functionality within the same build structure

Ongoing MaintenanceSupport was required on an on-going basis for Adam Phones due to a lack of internal expertise. Requirements identified were quite varied but were identified to include the following:

Website uptime/security Data management Hosting Design - Campaigns/Seasonal/USP Development - Templates/Functionality/Plugins CMS - Version Control

Responsive Marketing ActivityPost brand update and website launch, new business generation was seen as key goals of the business in driving; awareness, traffic, engagement and data capture.

Based on the digital platform being developed the client wanted to achieve the following:

Create a suite of customisable responsive HTML emarketing templates

Unify content & brand identity across social media channels

Develop a benchmark campaign strategy for the first 6-12 months post platform launch

THE BENEFITS

Fully Responsive Build (RWD)The site is fully responsive with mobile navigation that provides a much better user navigation experience on mobiles devices and tablets. The main benefit of the RWD is that the site is singular and does not require a mobile version to run alongside the main site.

Full AdministrationThe site as been designed to take into account the client’s requirements to administrate their site, structure and content. The site is dynamically built, making it flexible and customisable with the ability to adapt to the needs and behaviours of its users. 

Responsive Marketing ActivityThe website has a smart carousel area that is populated based on the content being placed into it. The three agreed requirements in the brief were a single image, customisable carousel and Vimeo video.

Multi-functional Template BuildDue to complexity it was essential to try and streamline the build as much as possible. To achieve these we built a single template that could be customised into different

variations giving the site a consistent but varied look and feel across the core internal templates.

Customer Gating ProcessTo make the site as approachable as possible, the use of customer contact points has been integrated commonly throughout the site. These all channel into a custom gating system that will allow a user to register once on a cookie and then the system will log this along with any activity and will allow them access to any content whilst the cookie is still active. The system also allows blacklisting, and custom content, page and popup content administration.

Dedicated MaintenanceAll foreseeable maintenance items were secured under a dedicated monthly allowance agreement, meaning no more headaches for the client and their customers.

Responsive Marketing TemplatesNew business lead generation/conversion was identified as a key purpose of the website to support the sales team in generating a viable sales funnel. We worked with the client to build them a suite of ‘Responsive eMarketing

Templates’ that can be edited, configured and sent out by the client for data protection reasons.

HOW IT LOOKED BEFOREOur overarching task was to refresh the Adam Phones brand and develop its current customer facing channels, platforms and content.  

Why Adamphones

Our PeopleHome

HOW IT LOOKS NOWThe site has seen an overhaul in not only visual design inline with the brand but also the whole user experience and information architecture and user interface.

Client’s keywords: Functional, Engaging, Responsive, Visually Striking 

HOW IT LOOKS NOWOur overarching task was to refresh the Adam Phones brand and develop its current customer facing channels, platforms and content.  

HOW IT LOOKS NOWOur overarching task was to refresh the Adam Phones brand and develop its current customer facing channels, platforms and content.  

RECOMMENDATIONS

“Ben manages to mix high energy and creativity with a very structured and practical approach to his work. This makes him and those who interact with him very productive and collectively achieve a staggering amount of work in an unfeasibly short amount of time. Looking forward to the next project Ben!”

Simon Wainewright – Sales & Marketing Director – Adam Phones

OTHER CLIENTSI have worked with a number of different businesses across the mix of digital, social, brand, communications, print, events, experiential, client & agency.

Here are some of the brands I’ve had the pleasure of working with: